the power of linkedin by greg olson, growl mobile agency

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Presentation from January 18, 2012, at the Rocky Mountain Innosphere in Fort Collins, Colorado. For Colorado BioScience Association.

TRANSCRIPT

The Power of LinkedIn

Greg Olson :: Founder

Agenda

Stats

Ways to use LinkedIn

Build a better profile

Tips

Live examples: Online and Mobile

Questions

Who is GROWL?

GROWL was started to support companies in their

digital marketing efforts.

GROWL is a collaboration of the best minds in the industry. We

develop the greatest marketing experiences possible.

We have over 30 years of marketing, product launch and sales

experience, with expertise in mobile, social media and digital

marketing.

Who is Greg Olson?

Business Marketing Association National Board Member

Speaker and writer on a variety of biotech, digital and mobile topics

CBSA Committee member, Advamed member

Over 15 years of biotech and medical device experience

44 Million IN THE UNITED STATES

56 Million OUTSIDE THE UNITED STATES

428% GROWTH IN BRAZIL

76% GROWTH IN INDIA

72% GROWTH IN FRANCE

178% GROWTH IN MEXICO

Why Use

LinkedIn?

LinkedIn Features

Group discussions

Share your trip details

Polling

Update your profile, twitter style

Events

Stay informed with News

Blog

Unleash your presentations with Slideshare

Collaborate: Huddle Workspaces

Do you have the right profile image?

Are these good photos?

Does Your Profile Accurately Reflect You?

Update your Skills

What are you reading?

Personalize your URL: www.linkedin.com/in/gpolson

Customize your public URL

Customize your website names, blog names, etc

CONNECT

Who do you know?

Past and present colleagues

Friends

Get introduced

Join Groups

Let people know your skills and interests

LinkedIn Profile Checklist:

Craft an informative profile headline

Display the appropriate photo

Show off your education

Develop a professional summary statement

Update your status weekly

Show your connectedness with LinkedIn Group Badges

Collect Diverse Recommendations

Claim your unique LinkedIn URL

Share your work.

How to Build a LinkedIn Profile:

Download Presentation & Tips:

www.growlagency.com/LinkedIn

CONNECT WITH US

greg@growlagency.com

303 587 2847

www.growlagency.com

@digitalolson

@growlmobile

www.linkedin.com/in/gpolson

GREG OLSON :: Founder

LETS GO ONLINE.

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