the power of linkedin by greg olson, growl mobile agency

18
The Power of LinkedIn Greg Olson :: Founder

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Presentation from January 18, 2012, at the Rocky Mountain Innosphere in Fort Collins, Colorado. For Colorado BioScience Association.

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Page 1: The Power of LinkedIn By Greg Olson, Growl Mobile Agency

The Power of LinkedIn

Greg Olson :: Founder

Page 2: The Power of LinkedIn By Greg Olson, Growl Mobile Agency

Agenda

Stats

Ways to use LinkedIn

Build a better profile

Tips

Live examples: Online and Mobile

Questions

Page 3: The Power of LinkedIn By Greg Olson, Growl Mobile Agency

Who is GROWL?

GROWL was started to support companies in their

digital marketing efforts.

GROWL is a collaboration of the best minds in the industry. We

develop the greatest marketing experiences possible.

We have over 30 years of marketing, product launch and sales

experience, with expertise in mobile, social media and digital

marketing.

Who is Greg Olson?

Business Marketing Association National Board Member

Speaker and writer on a variety of biotech, digital and mobile topics

CBSA Committee member, Advamed member

Over 15 years of biotech and medical device experience

Page 4: The Power of LinkedIn By Greg Olson, Growl Mobile Agency
Page 5: The Power of LinkedIn By Greg Olson, Growl Mobile Agency
Page 6: The Power of LinkedIn By Greg Olson, Growl Mobile Agency

44 Million IN THE UNITED STATES

56 Million OUTSIDE THE UNITED STATES

428% GROWTH IN BRAZIL

76% GROWTH IN INDIA

72% GROWTH IN FRANCE

178% GROWTH IN MEXICO

Page 7: The Power of LinkedIn By Greg Olson, Growl Mobile Agency
Page 8: The Power of LinkedIn By Greg Olson, Growl Mobile Agency

Why Use

LinkedIn?

Page 9: The Power of LinkedIn By Greg Olson, Growl Mobile Agency

LinkedIn Features

Group discussions

Share your trip details

Polling

Update your profile, twitter style

Events

Stay informed with News

Blog

Unleash your presentations with Slideshare

Collaborate: Huddle Workspaces

Page 10: The Power of LinkedIn By Greg Olson, Growl Mobile Agency

Do you have the right profile image?

Are these good photos?

Page 11: The Power of LinkedIn By Greg Olson, Growl Mobile Agency

Does Your Profile Accurately Reflect You?

Update your Skills

What are you reading?

Personalize your URL: www.linkedin.com/in/gpolson

Customize your public URL

Customize your website names, blog names, etc

Page 12: The Power of LinkedIn By Greg Olson, Growl Mobile Agency
Page 13: The Power of LinkedIn By Greg Olson, Growl Mobile Agency

CONNECT

Who do you know?

Past and present colleagues

Friends

Get introduced

Join Groups

Let people know your skills and interests

Page 14: The Power of LinkedIn By Greg Olson, Growl Mobile Agency
Page 15: The Power of LinkedIn By Greg Olson, Growl Mobile Agency

LinkedIn Profile Checklist:

Craft an informative profile headline

Display the appropriate photo

Show off your education

Develop a professional summary statement

Update your status weekly

Show your connectedness with LinkedIn Group Badges

Collect Diverse Recommendations

Claim your unique LinkedIn URL

Share your work.

Page 16: The Power of LinkedIn By Greg Olson, Growl Mobile Agency

How to Build a LinkedIn Profile:

Download Presentation & Tips:

www.growlagency.com/LinkedIn

Page 17: The Power of LinkedIn By Greg Olson, Growl Mobile Agency

CONNECT WITH US

[email protected]

303 587 2847

www.growlagency.com

@digitalolson

@growlmobile

www.linkedin.com/in/gpolson

GREG OLSON :: Founder

Page 18: The Power of LinkedIn By Greg Olson, Growl Mobile Agency

LETS GO ONLINE.