the mobile industry & ecosystem (march 2010)

the mobilemarket

S h a n e W i l l i a m s o ns h a n e @ m o b i l e m o n d ay syd n e y. c o m0 4 1 4 9 8 7 3 9 3Tw i tte r : @ s h a n e w i l l i a m s o nB l o g : s h a n e w i l l i a m s o n . s p a c e s . l i v e . c o m

mobile worldwide

2005 2006 2007 2008 2009

$-

$200,000,000,000

$400,000,000,000

$600,000,000,000

$800,000,000,000

$1,000,000,000,000

$1,200,000,000,000

$1,400,000,000,000

$1,600,000,000,000

Fixed Telephony Mobile Services Data & Internet

global telecom services market

iDate “Mobile 2010 - Mobile Markets & Trends, Facts & Figures” http://www.idate.fr

over 4.6 billion active mobile subscriptionsJan 2010

825 million registered

automobiles

1.2 billion PCs in use

* Includes laptops, netbooks etc.

1.6 billion TV sets in use

1.7 billion internet users

1.8 billion unique holders of credit cards

1.4 Billion

1.5 Billion1.7 Billion

1.1 Billion

825 Million

over a billion new mobiles are sold

annually

Alex Sinclair, Chief Technology & Strategy Officer

GSMA15th February 2010

“We expect to see up to 50 billion connected devices over the next

15 years……”

8%

25%

44%

11%

12%

North AmericaEuropeAsia-PacificLatin AmericaAfrica & Middle East

mobile customers by region

iDate “Mobile 2009 - Mobile Markets & Trends, Facts & Figures” http://www.idate.fr

In 59 countries mobile penetration has exceeded 100%

replacementcycle

3.5 years

12 months

Vs

mobiles vs. fixed line

Vs

Canon

NikonSony

Olympus

Panasonic

Apple

Fu-ji-

film

KodakNokia

Samsung Other

top 10 upload devices to flickr 2008

top upload devices to flickr 2009

mobileaustralia

in australia….

17.8 million mobile users

13.6 million 3G mobiles

5.6 million smartphones

2.5 millionmobile broadband

24.5 million mobile

subscriptions

in Australia one in five mobile phone users are

business users

Mobile email remains the most popular business application mobilised by 53% of corporate Australia

SOURCE: TELSYTE Australian Business Mobile Usage & Directions2009 End-User Survey

Location Based Services

Sales & Field Force Automation

Fixed to Mobile Convergence

Messaging & Collaboration

BUSINESSMOBILE

the smartphone revolution

smartphonevs

featurephone

Nokia Samsung Sony Ericsson MotorolaLG Apple Others

Gartner Worldwide Mobile Phone sales 2009

global mobile sales 2009

leading smartphone manufacturersin 2009?

nokia rim apple

80M 34M 24M

nokia rim apple

leading smartphone operating system in 2009?

80M34M

24M15M

6M2009 smartphone operating system market share

windows phone 7 series

meet the mid

microsoft“courier”

the mobile ecosystem

PORTALS

CONTENT AGGRAGATORS

CONTENT CREATORS

CONTENT LICENCEES

DEVICE MANUFACTURERSSOFTWARE DEVELOPERS

PORTALS

CONTENT AGGRAGATORS

CONTENT CREATORS

CONTENT LICENCEES

CARRIERS

DEVICE MANUFACTURERSSOFTWARE DEVELOPERS

ON DECK OFF DECK

mobile phone companies

Average Revenue Per User (ARPU)

subscribers

churn

australian mobile customers

australian mobile customers

PORTALS

CONTENT AGGRAGATORS

CONTENT CREATORS

CONTENT LICENCEES

TEXTAUDIO

CARRIERS

DEVICE MANUFACTURERSSOFTWARE DEVELOPERS

IMAGE

ON DECK OFF DECK

SMS MMS

PORTALS

CONTENT AGGRAGATORS

CONTENT CREATORS

CONTENT LICENCEES

DEVICEAGPS

WiFiBLUETOOTH

TEXTAUDIO

CARRIERS

DEVICE MANUFACTURERS

HSDPA+

SOFTWARE DEVELOPERS

CAMERA

IMAGE3G

COMPASS

VIDEO CALL DATAVOICE CALL

ON DECK OFF DECK

LTE WIMAX

ACCELEROMETER

SMS MMS

PORTALS

CONTENT AGGRAGATORS

CONTENT CREATORS

CONTENT LICENCEES

DEVICEAGPS

WiFiBLUETOOTH

TEXTAUDIO

DEVICE OPERATING SYSTEM

CARRIERS

DEVICE MANUFACTURERS

HSDPA+

SOFTWARE DEVELOPERS

CAMERA

IMAGE3G

COMPASS

VIDEO CALL DATAVOICE CALL

ON DECK OFF DECK

LTE WIMAX

ACCELEROMETER

SMS MMS

APPLICATIONS

PORTALS

CONTENT AGGRAGATORS

CONTENT CREATORS

CONTENT LICENCEES

DEVICE

USER INTERFACE

AGPS

WiFiBLUETOOTH

TEXTAUDIO

DEVICE OPERATING SYSTEM

CARRIERS

DEVICE MANUFACTURERS

HSDPA+

SOFTWARE DEVELOPERS

CAMERA

IMAGE3G

COMPASS

VIDEO CALL DATAVOICE CALL

ON DECK OFF DECK

LTE WIMAX

ACCELEROMETER

SMS MMS

APPLICATIONS

PORTALS

CONTENT AGGRAGATORS

CONTENT CREATORS

CONTENT LICENCEES

DEVICE

USER INTERFACE

AGPS

WiFiBLUETOOTH

TEXTAUDIO

DEVICE OPERATING SYSTEM

CARRIERS

DEVICE MANUFACTURERS

HSDPA+

SOFTWARE DEVELOPERS

CAMERA

IMAGE3G

COMPASS

VIDEO CALL DATAVOICE CALL

ON DECK OFF DECK

LTE WIMAX

ACCELEROMETER

device ecosystems

CONVERGENCE

satellite

GPS

Assisted GPS (AGPS)

2m to 10m

device based – 2D codes

google goggles?

google goggles(android)

SAMSUNG BEAM(Android)

device based – networks

e.g.: bluetooth / wifi

bluepulse

www.bluepulse.com/

nearfield

communications(nfc)

“osaifu-keitai”

biometrics

digital deposit of cheques with

mobile camera

scanning credit cards via mobile (Squareup)

http://www.tonchidot.com/

http://layar.eu/

Displaying real time digital information on top of reality though the camera of the mobile phone.

arhrrrrr

“sixth sense”

“sixth sense”

85% of users find mobiles too difficult

Thank you

Shane Williamsonshane@mobilemondaysydney.com0414 987 393Twitter: @shanewilliamsonBlog: shanewilliamson.spaces.live.com