the mobile frontier
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Rachel Hinman
Senior Research Scientist
Nokia Research Lab
Palo Alto, California USA
Twitter: @Hinman
The Mobile FrontierWebVisions 2011
Mobile = Wild West
A
ADo you remember a time when the web was new?
Q:
A“We need a web presence!”
!
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Brochureware
A“We need online commerce!”
!
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What about shipping?
AA“Let’s make our site like…”
!
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The Rearview Mirror
Even in situations in which a spirit of exploration and freedom exist, where faculty are free to experiment to work beyond physical
and social constraints, our cognitive habits often get in the
way.
Marshall McLuhan called it “the rear-view mirror effect,” noting that “We see the world through a
rear-view mirror. We march backwards into the future.”
Even in situations in which a spirit of exploration and freedom exist, where faculty are free to experiment to work beyond physical
and social constraints, our cognitive habits often get in the
way.
Marshall McLuhan called it “the rear-view mirror effect,”
noting that “We see the world through a rear-view mirror. We march backwards
into the future.”
A
The definition of insanity is doing the same thing over and over and expecting different results.
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Mobile presents an opportunity to
invent new ways for users to interact with information.
Opinion!
A mobile phone is not a computer
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A umm…. duh!
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Mobile phones aren’t really phones anymore
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Mobile Devices are the Gateway Drug for Ubicomp
Following toddlers into the future
Mobile = Wild West
Where to Look?
Contextual Computing
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Emergent Mobile UX Topics
A Brave NUI World2
Shapeshifting3
Contextual Computing
AWhat exactly do you mean by mobile “context” ?
Q:
A
AContext is complex!!
A
Context is about understanding human relationships to the people, places and things in the world.
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Context Frameworksteal this slide!
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Context Frameworksteal this slide!
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Orchestration and Inflection
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Spatial
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Temporal
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Social
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Semantic
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Peanut butter in Melbourne right now?
A
The web is good at people and things.
The web is good at semantic relationships.(and okay at social
relationships)
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Mobile is good at places…
steal this slide!
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steal this slide!Mobile is good at spatial and temporal relationships.
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There are currently not many technologiesthat help us understand place, and temporal and spatial relationships. 50
Contextual Computing Questions
How might we break our 1:1 relationship with devices?
Instead of burrowing into the world behind the LCD screen, how can devices help us connect us to the world around us?
What is the “URL” for place?
Nature of the relationship between devices?
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A Brave NUI World
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Seated in a relatively predictable environment
Large screen enables multi-tasking
Keyboard and a mouse for input
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We’re reaching the edges of what GUI can do
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steal this slide!
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It’s not longer “what you see it what you get…”
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…now it’s “what you do is what you get”
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Different platforms express characteristics differently
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GUI = Computer as tool, NUI = Computer as Media
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GUI = Metaphorics, containment and place
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NUI = Fluid, Unmediated, and Organic
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GUIs = Heavy Chrome, Icons & Buttons
NUIs = Let the Content be the Star
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GUI = “Desktop” and “Pages” as Anchors
SCROLL
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NUIs Can Feel Anchor-less
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[+ =]
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=
Animation & TransitionsA new design elements that can:
steal this slide!
Help users form a mental model of how information will “unfold”.
Help make your experience feel more intuitive for users.
Reinforce cognition.
Provide cues for interaction.
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Say Goodbye to Done
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This should look familiar…
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This should look familiar…
The web has evolved around a
task-efficiency model.
Mobile is different.
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Mobile is different….
Mobile is about pivoting people through information
quickly.
It’s about exposing possibilities.
“What’s the point?”
“What can happen?”
TASK POSSIBILITIES
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Tasks are about completion…
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Tasks are about completion…
Possibilities are interactions that accrue over time…
… or facilitate
exploration… 87
Tasks are about completion…
Possibilities are interactions that accrue over time…
… or facilitate
exploration… 88
Tasks are about completion…
Possibilities are interactions that accrue over time…
..or are about SENSING
INTENT!
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Brave NUI World Questions
What’s after “computer as media”?
Can information objects be defined less by how they are and more by how they move?
What’s beyond tasks?
How can we create interfaces that sense intent without going to the creepy “Hal” place?
Shape Shifting
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108
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In reality… people’s lives are messy
Through Lines
Shapeshifting Questions
Are metaphors dead? If not, can we get beyond our “lizard brain” need for physicality?
What’s after the desktop and “web pages”?
How might we enable convergence with existing technology? Is retiring old technology the price of entry?
Contextual Computing
1
Emergent Mobile UX Topics
A Brave NUI World2
Shapeshifting3
122
Rapid Evolution
“The rapid development of cell phones is killing early cell phones much faster than it's killing any of the early, older legacy technologies.
I think that is a real principle... something you have to understand if you're going to be in this line of work. It's very romantic. It's very fast moving.
You are building dead lumps of plastic. When people come out and they show you an iPhone, or an Android... they are showing you larval versions of something much more sophisticated.
The world you are building right now is the ground floor for something much larger -- and the soil beneath that ground floor is violently unstable.”
-- Mobile Monday Amsterdam – November 2008
Thank you!
Email:rachel.hinman@nokia.com
The Mobile FrontierA Guide for Designing Mobile Experiences
Expected Publication: late 2011
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