the mobile frontier by jan chipchase
TRANSCRIPT
The Mobile Frontier JAN CHIPCHASE
it takes a team ENAYAT NAJAFIZADA, AIROKOSH FAIZI, MOKHTAR HAJJI, HAMID TASAL, FARIDA
RUSTAMKH, SAM MARTIN, TOM MANNING, KRISTINA LORING, BILL MAURER, JENNY FAN & PANTHEA LEE
rising mobile penetration ~50% DENSITY, MANY MULTIPLE SIM OWNERS, AFGHANISTAN TELECOM REGULATORY AUTHORITY, 2010
~4% banking penetration CGAP: 83 ACCOUNTS PER 1,000 PEOPLE, MANY WITH MULTIPLE ACCOUNTS
team
team
new styles of working
MILTARY, NGO, JOURNALIST
~56 participants
25 IN-DEPTH INTERVIEWS; 8 HOME VISITS
PAST, PRESENT AND POTENTIAL FUTURE M-PAISA USERS; PEOPLE WITHIN THE AGENT ECOSYSTEM; MANUAL LABOURERS; POLICE OFFICERS; ENTREPRENEURS; RADIO PRODUCER;
CHEMIST; TEACHER; FACTORY WORKERS; STUDENTS; SECURITY GUARDS; ELECTRICIAN; STORE CLERKS; LOCAL NGO WORKERS; CORNER APP STORE OPERATORS; FARMERS
44 MALES / 12 FEMALES
RANGE OF RELIGIOUS; ETHNIC; SOCIO-ECONOMIC BACKGROUNDS
research challenges
money is taboo
ramadan
elections
gender divide
security
what did we learn?
stores of value stores of value
stores of value
stores of value
stores of value
the risks of cash
informal credit
informal credit
everyday graft
financial, mobile, textual literacy
trust in institutions
tangible vs. digital
finding an agent
social burden
chicken & egg
mobile = disruptive
‘the mobile phone is the biggest enabler of love marriages in
Afghanistan today’ FEMALE, 20
‘the mobile phone is the biggest enabler of love marriages in
Afghanistan today’ FEMALE, 20
