network driven advertising – the next frontier in mobile marketing
DESCRIPTION
Driving monetization or engagement on WiFi or broadband networks is a model I refer to as network driven advertising. Think of network driven advertising as location-based advertising that uses advanced targeting to reach mobile consumers. It is a means for WiFi and broadband providers to monetize, engage, and analyze captive audiences within their networks. There are two significant market dynamics that are creating the opportunity for network driven advertising – the consumer demand for WiFi and Net neutrality.TRANSCRIPT
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Brendon Kensel
Digital Innovation @Pepperdine Conference October 24, 2014
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And do you connect at the edge?
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WiFi Beacon NFC
Technology Local Area Wireless
Technology
Bluetooth Low Energy
Near Field Communication
Requires App No Almost Always Almost Always
Range 1m to 100m <50m Up to 10cm
Example What store or department?
What department? What product?
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– Demand for WiFi – Net neutrality
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Treat all data on the Internet equally
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And do you connect at the edge?
Internet of Things
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