the mobile evolution‚ systems vs. apps - matthew david

The Mobile Evolution Systems vs. Apps

Matthew David Director Mobile Strategy Compuware Corporation @matthewadavid

The Presenter

Matthew David Director of Mobile Strategy

Mobile Solutions

@matthewadavid

Matthew.david@compuware.com

FIRST, A MOBILE REVOLUTION…

DEVICES & DOWNLOADS

2011 2009 2012

…NOW A MOBILE EVOLUTION

EXPERIENCE Cross-Platform

Vs. Mobile

Google: The New Multi-screen World: Understanding Cross-platform Consumer Behavior (Aug. 2012)

…NOW A MOBILE EVOLUTION

EMPOWER Action

Vs. Access

Forrester: (need title and date)

Top Applications for Mobile

Empower customers, employees, and partners with context-rich apps and smart

products to help them decide and act immediately in time of need

- Geoffrey Moore

“Systems of Engagement”

A Shift From Mobile to…

Mobility Trends Four “mega-trends” are shaping and defining use of mobility in enterprise today.

Technology Advances

• Mobile devices, mobile applications and enterprise applications have broadened the realm of mobile solutions

- Today there are 1B+ Smartphone users

- Apple and Android are the hottest handsets

- While mobile devices had been used for email, games, social networking and videos, they are now being used for a range of enterprise apps that are increasing workforce productivity , reducing costs and growing revenues

Consumer Usage

• Employees are getting used to having devices and applications that improve their personal lives and want to use these tools to improve productivity at work

• Consumer technology has blurred the line between mobile work and personal use

Changing Workforce

• The evolving workforce is made up of more tech-savvy individuals, including Gen-X and Millennials, who will self-enable when corporate supported solutions are not provided

• Companies have a hard time keeping up with the mobile devices and applications their employees want to use

Workforce Mobility

Needs

Competition & Partners

• Influential players in the CPG, AlcoBev, Retail and Distribution industries have adopted mobile capabilities, increasing the table stakes and potential for collaboration

- Corporations, like Anheuser-Busch InBev, Coca-Cola, Kraft, Target and Walmart are developing a range of mobile capabilities, including:

7

- Asset Management - Salesforce Automation - Workforce Management

- Communication - Customer Relationship

Mgmt.

The World We Live In

Smartphones, Tablets, laptops and …..

Technology is disposable

Everyone is getting a “really cool” phone

50% of all American’s have Smartphones

The smartphone technology stack has changed

– iOS, Android and Windows 8

– Future change agents (Blackberry, Tizen, Firefox OS and Ubuntu)

Example “People” – Major Insurer

Business

Need

Level of

Control

Multiple Devices Single Device

Captive Agent Independent Agent

Prospective customer

Broker Dealer

Wholesaler Benefits Admin

Auto owner

PTO Requestor

Sales Claims Adjustors

Traveling Exec

General Management

Claims Reps

General Info Worker

Home owner

Dental customer

Term life customer

Whole life customer

10

Mobile is Much

More Than

Developing

“An App”

APP

DESIGN

PERFORMANCE

SECURITY

INTEGRATION

STRATEGY

DEVELOPMENT

ANALYTICS

7 Essential Elements

INTEGRATION

ENTERPRISE

3rd PARTY

MARKETING

SERVICE

SUPPORT

BUSINESS

ENGINEERING

PRODUCT

ACTION

ANALYTICS

COMPLEMENT CONNECT

INTELLIGENCE

DIGITAL

SYSTEMS

DATA

CONTENT

SOCIAL

MEDIA

EXPERIENCE

PC MOBILE

Powering the Evolution

Connecting and controlling

products

Supporting the product

experience

SECURITY

PERFORMANCE

Compuware Mobility System

CAR

SMART PRODUCTS

Device

App Content

MDM (e.g., Airwatch, MobileIron, Afaria)

Device virtualization/container

(e.g., VMware, Enterproid)

App container (e.g., SUP, Good, Nukona)

Document container (built into many)

Ent App Store

File sharing (e.g., Dropbox)

Mobile Management Today

This creates real differences for IT shops

Devices: Company-provided Employee-owned

Life cycle: Three to four years 12 to 18 months

Applications: Java EE, .NET, Flash Objective C, Java, HTML5, WinRT

Provisioning: IT push App store pull

Security: Locked down Zero-trust

User Experience

Mobile OS

Silver Bullet?

Connection/APIs

XML Web

Services REST/JSON OData

Systems

Why are we doing this?

Business First. Mobile Second.

Immediate Communication

Always On/Always Accessible

Reducing time between “Decide” &“Commit to buy”

INTEGRATION

ENTERPRISE

3rd PARTY

MARKETING

SERVICE

SUPPORT

BUSINESS

ENGINEERING

PRODUCT

ACTION

ANALYTICS

COMPLEMENT CONNECT

INTELLIGENCE

DIGITAL

SYSTEMS

DATA

CONTENT

SOCIAL

MEDIA

EXPERIENCE

PC MOBILE

Summary - Powering the Evolution

Connecting and controlling

products

Supporting the product

experience

SECURITY

PERFORMANCE

Compuware Mobility System

CAR

SMART PRODUCTS

Matthew David E: matthew.david@compuware.com T: @matthewadavid G: matthewadavid@gmail.com