the mobile evolution‚ systems vs. apps - matthew david
DESCRIPTION
Mathew's Mobile March 2013 Presentation slidesTRANSCRIPT
The Mobile Evolution Systems vs. Apps
Matthew David Director Mobile Strategy Compuware Corporation @matthewadavid
The Presenter
Matthew David Director of Mobile Strategy
Mobile Solutions
@matthewadavid
FIRST, A MOBILE REVOLUTION…
DEVICES & DOWNLOADS
2011 2009 2012
…NOW A MOBILE EVOLUTION
EXPERIENCE Cross-Platform
Vs. Mobile
Google: The New Multi-screen World: Understanding Cross-platform Consumer Behavior (Aug. 2012)
…NOW A MOBILE EVOLUTION
EMPOWER Action
Vs. Access
Forrester: (need title and date)
Top Applications for Mobile
Empower customers, employees, and partners with context-rich apps and smart
products to help them decide and act immediately in time of need
- Geoffrey Moore
“Systems of Engagement”
A Shift From Mobile to…
Mobility Trends Four “mega-trends” are shaping and defining use of mobility in enterprise today.
Technology Advances
• Mobile devices, mobile applications and enterprise applications have broadened the realm of mobile solutions
- Today there are 1B+ Smartphone users
- Apple and Android are the hottest handsets
- While mobile devices had been used for email, games, social networking and videos, they are now being used for a range of enterprise apps that are increasing workforce productivity , reducing costs and growing revenues
Consumer Usage
• Employees are getting used to having devices and applications that improve their personal lives and want to use these tools to improve productivity at work
• Consumer technology has blurred the line between mobile work and personal use
Changing Workforce
• The evolving workforce is made up of more tech-savvy individuals, including Gen-X and Millennials, who will self-enable when corporate supported solutions are not provided
• Companies have a hard time keeping up with the mobile devices and applications their employees want to use
Workforce Mobility
Needs
Competition & Partners
• Influential players in the CPG, AlcoBev, Retail and Distribution industries have adopted mobile capabilities, increasing the table stakes and potential for collaboration
- Corporations, like Anheuser-Busch InBev, Coca-Cola, Kraft, Target and Walmart are developing a range of mobile capabilities, including:
7
- Asset Management - Salesforce Automation - Workforce Management
- Communication - Customer Relationship
Mgmt.
The World We Live In
Smartphones, Tablets, laptops and …..
Technology is disposable
Everyone is getting a “really cool” phone
50% of all American’s have Smartphones
The smartphone technology stack has changed
– iOS, Android and Windows 8
– Future change agents (Blackberry, Tizen, Firefox OS and Ubuntu)
Example “People” – Major Insurer
Business
Need
Level of
Control
Multiple Devices Single Device
Captive Agent Independent Agent
Prospective customer
Broker Dealer
Wholesaler Benefits Admin
Auto owner
PTO Requestor
Sales Claims Adjustors
Traveling Exec
General Management
Claims Reps
General Info Worker
Home owner
Dental customer
Term life customer
Whole life customer
10
Mobile is Much
More Than
Developing
“An App”
APP
DESIGN
PERFORMANCE
SECURITY
INTEGRATION
STRATEGY
DEVELOPMENT
ANALYTICS
7 Essential Elements
INTEGRATION
ENTERPRISE
3rd PARTY
MARKETING
SERVICE
SUPPORT
BUSINESS
ENGINEERING
PRODUCT
ACTION
ANALYTICS
COMPLEMENT CONNECT
INTELLIGENCE
DIGITAL
SYSTEMS
DATA
CONTENT
SOCIAL
MEDIA
EXPERIENCE
PC MOBILE
Powering the Evolution
Connecting and controlling
products
Supporting the product
experience
SECURITY
PERFORMANCE
Compuware Mobility System
CAR
SMART PRODUCTS
Device
App Content
MDM (e.g., Airwatch, MobileIron, Afaria)
Device virtualization/container
(e.g., VMware, Enterproid)
App container (e.g., SUP, Good, Nukona)
Document container (built into many)
Ent App Store
File sharing (e.g., Dropbox)
Mobile Management Today
This creates real differences for IT shops
Devices: Company-provided Employee-owned
Life cycle: Three to four years 12 to 18 months
Applications: Java EE, .NET, Flash Objective C, Java, HTML5, WinRT
Provisioning: IT push App store pull
Security: Locked down Zero-trust
User Experience
Mobile OS
Silver Bullet?
Connection/APIs
XML Web
Services REST/JSON OData
Systems
Why are we doing this?
Business First. Mobile Second.
Immediate Communication
Always On/Always Accessible
Reducing time between “Decide” &“Commit to buy”
INTEGRATION
ENTERPRISE
3rd PARTY
MARKETING
SERVICE
SUPPORT
BUSINESS
ENGINEERING
PRODUCT
ACTION
ANALYTICS
COMPLEMENT CONNECT
INTELLIGENCE
DIGITAL
SYSTEMS
DATA
CONTENT
SOCIAL
MEDIA
EXPERIENCE
PC MOBILE
Summary - Powering the Evolution
Connecting and controlling
products
Supporting the product
experience
SECURITY
PERFORMANCE
Compuware Mobility System
CAR
SMART PRODUCTS
Matthew David E: [email protected] T: @matthewadavid G: [email protected]