auto apps evolution 2014

Survey Report 2014 Automotive Apps Trends & Forces DELIVERING SOPHISTICATED CONTENT | USER EXPERIENCE DESIGN & GAMIFICATION | TRADITIONAL HMI VERSUS APP ECOSYSTEM

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CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY

34 COUNTRIES | 169 PARTICIPANTS | JUNE - AUGUST 2014 | AUTOMOTIVE INDUSTRY SURVEY | WE.CONECT MARKET RESEARCH & INTELLIGENCE

INDUSTRY TRENDS • Key Auto Apps & Market Impact

• Market Impact & Trends for Auto Apps

• Applications in the Connected Car

• Smartphone Versus Head-Unit Embedded Apps

CHALLENGES & EXPECTATIONS • Trends & Developments in the Automotive Industry

• Role of Content in the Auto Apps Evolution

THE FUTURE OF AUTO APPS • Driver Distraction - Availability of Apps in the Car

• Content – Social Media and Gaming

• Payment Models for Auto Apps



Players In The Market

Which innovative auto

apps have lately caught

consumers’ attention

and are likely to play an

increasing role in the

market?

INDUSTRY TRENDS

Key Auto Apps & Market Impact

Navigation

Osmand

VW

Smilage

TomTom

Yelp Trapster

Umano

Local

Search Apps

Zubie

Car Pre-

Conditioning

GPS

Waze

Pandora

Spotify

Aupeo

OBDlink

Mirror

Link Apple

CarPlay

Parking

Apps

Carknow

‘Rise of demand for car diagnostics, parking, fuel,

traffic, location, ecodriving apps…’

‘Providing data to OEM to increase quality and

reduce cost...’



Market Impact and Trends for Auto Apps

INDUSTRY TRENDS

Market Impact & Trends for Auto Apps

‘We are only at the beginning of step by step capturing

the potentials for automotive apps …’

‘Navigation, voice control, safety and local

search will rise in demand...’

‘Integrating apps with full head unit

functionality to foster user experience…’

‘Car to car communication

apps will play an increasing role...’

‘Delivering more relevant & contextual info

to the driver will be key...’

‘Some OEMs seem to have the right system

in place to attract and deploy apps...’



41% 40%

17%

2%

Delivering safety anddriving-support services

to the driver

Delivering interoperabilitybetween devices,

technology and car

Delivering entertainmentservices to the driver

Other

INDUSTRY TRENDS

Applications in the Connected Car

What will be the

central task

of

applications

in the

connected car?



Will smartphone apps prevail or will

head-unit embedded apps carry the day?

INDUSTRY TRENDS

Smartphone versus Head-Unit Embedded Apps

Smartphone Apps 57%

Head-Unit Embedded

Apps 31%

Other 12%



CHALLENGES & EXPECTATIONS

Challenges for the Automotive Industry

1%

9%

11%

15%

16%

22%

26%

Other

Compliance with Guidelines (e.g. NHTSA)

Differentiating Infotainment Offerings vs.Maintaining the Brand

Lack of Advanced Business Models

Demand for Personalization and Flexibility vs.Cost Effectiveness

Creating Rich UX while lowering DriverDistraction

Collaboration between OEMs / App DevelopingCompanies

Which are the

main

challenges

that need to

be overcome

soon?

Multiple Choice of Respondents Displayed



According to managers’ expectations ,

the future of the automotive app lies in ...

61%

30%

6%

CHALLENGES & EXPECTATIONS

Role of Content in the Auto Apps Evolution

…changing the way content is

delivered

... providing more and

diversified content

... providing less content



THE FUTURE OF AUTO APPS

Driver Distraction - Availability of Apps in the Car

Availability of Apps in

cars

25% YES!

In order to keep driver distraction low...

21% Maybe!

7% I don’t know!

47% No!

As apps should primarily support the driving task…

Should the

number of apps

being available

in the car

be limited?




Content – Social Media & Gaming

LESS IMPORTANT 38%

SIGNIFICANT 42%

VERY IMPORTANT 39%

How high is the

relevance of

in-vehicle social

networks and

gaming content?

64%

26%

8%

Mixed

Free

Paid

I don´t know




Payment Models for Auto Apps

Will future automotive apps be paid for

or supplied free in the long-term?

2%




Autonomous Vehicles & In-Vehicle Infotainment

Will

autonomous

vehicle

technology

push in-vehicle

entertainment?

19%

81%

No

Yes

Upcoming Highlights - we.CONECT Events

• Automotive Tech.AD Detroit 2014 • Automotive Tech.AD Berlin 2015 • Automotive Steering Technology 2015

Auto Apps Evolution 2014 Berlin – The Show

• Program Highlights 2014 • Auto Apps Media Center • Review of the Show

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we.CONECT is bringing together leading automotive professionals, team leaders and engineering managers from international departments of advanced engineering, telematics, research and development, connectivity and infotainment, strategic product development and electrical components to the 3rd Automotive Apps Evolution 2014 show in Berlin. Europe’s highly innovative networking community gathers to discuss the pressing challenges and solutions, technologies, trends and best-in-class practices in apps infotainment, infrastructure and software development of the automotive cockpit… more



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