the mobile ecosystem - apis & opportunities
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Copyright © momomo Mobile Monday Montreal . All rights reserved
The Mobile Ecosystem: APIs and Opportunities
Sylvain Carle - Praized, MobileDev Camp Jean-Luc David - YPG & Yellow API.com
Copyright © momomo Mobile Monday Montreal . All rights reserved
MobileTeach Montreal 2011. • 4 days of training on all major mobile platforms • 9 sessions on Android and cross-platform (Mono) • 5 sessions on iPhone and iPad • Many sessions on Windows Phone 7 and Silverlight • Day-long workshop on Windows Phone 7 (June 3rd) • G0005GUVSM - $100 Rebate Code
http://devteach.com/mobileteach
Free Pass Draw
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Big Business & the Mobile Ecosystem. “Should larger companies integrate themselves in the mobile ecosystem?”
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3 Key Questions. • Where are the mobile opportunities? • Where are the new channels? • What are the risks/rewards of an open model?
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Mobile is sexy.
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Canadian Smartphone Users.
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Low Mobile Penetration.
Rank Country or region Number of mobile
phones Population
% of population
Last updated
— World Over 5 billion 6,909,500,000[1] 2010[2]
1 China 863,000,000 1,341,000,000[3] February 2011[4]
2 India 791,381,574 1,210,193,422[5] 66.36 February 2011[6]
34 Canada 24,037,372 34,238,035 70.2 Q3
2010[36
• United States • Australia • UK • Jamaica
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Do you know if your mobile device
has a GPS feature?
Moderate Awareness
Low Usage
Early days for LBS.
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Application Mobile Website
Apps vs Mobile Web.
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Canadian Developers Ecosystem.
Population:
2 Million
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What platforms do developers build on?
Selections # of
Responses % of
Responses
Online/browser 445 41%
Mobile 346 32%
Online/widget 165 15%
Desktop (Silverlight, AIR) 94 9%
Hardware 34 3%
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Mary Meeker, Morgan Stanley
Morgan Stanley Report.
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Downloaded Applications 2+ Million
Yellow Pages Group.
Application in Productivity Category in Canada Per Apple #1
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Yellow Pages Group
has changed
Case Study.
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Think like an astronaut.
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What’s an API?
- Robert Scoble Author of tech blog Scobleizer
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John Musser Founder, Programmable Web
Web & API Evolution.
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Business Model Evolution.
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• YellowAPI was launched on September 17th, 2010
• 700 developers signed up
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Advertisers
Content
Technology
Business Listings / Profile
Media Reviews
Applications
Closed API Model.
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Advertisers
Content
Technology
Business Listings / Profile
Media Reviews
Applications
Open API Model.
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0
500
1000
1500
2000
2500
2005 2006 2007 2008 2009 2010
Data from Programmable Web
Open APIs from 2005-2010.
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0
100
200
300
Why do you work with APIs?
Question 4
Selections # of
Responses % of
Responses
Fun, Fame & Glory 267 37%
My employer pays me to 257 36%
Make extra money outside of my day job 120 17%
Other 70 10%
•Total Registration Survey Size – 530
Question 4
My employer pays me to
Fun, Fame & Glory
Make extra money outside of my day job
Other
Why use an API?
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24
Source: NPR
Pageview growth: NPR.org vs NPR mobile
Mobile is driving APIs.
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60% 15% 15%
Mobile
Web
10%
Searches on YP by Platform.
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0
1
2
3
4
5
6
7
0
50
100
150
200
250
300
350
Jul-
08
Sep
-08
No
v-0
8
Jan
-09
Mar
-09
May
-09
Jul-
09
Sep
-09
No
v-0
9
Jan
-10
Mar
-10
May
-10
Jul-
10
Sep
-10
Bill
ion
s
Tho
usa
nd
s
iOS Apps Available
iOS App Downloads
Data from Wikipedia
App Store Growth.
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Programmable Web
API Business Models.
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Simple is beautiful
API Kung Fu.
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SDKs & Tools.
• New Data Sets • Social API • Monetization
http://www.yellowapi.com/sdk
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Incubation.
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Hackdays.
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So what can they build in
6 hours?
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Mobile Innovation.
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Web Innovation.
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Business Innovation.
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Toilet Innovation.
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Big Partners.
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Summary. •Mobile opportunities are abound - early days •Developers & APIS provide an opportunity to scale your reach & impact. •Open models are being adopted by Netflix, Sears, Yellow Pages…are you open?
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Jean-Luc.David@ypg.com
@jldavid
linkedin.com/in/jldavid
Merci! Thank You!
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