cloud and ecosystem collaboration: opportunities … and ecosystem collaboration: opportunities and...

Cloud and Ecosystem Collaboration: opportunities and challenges

for Business Analytics Milano, 6 febbraio 2014

Focus

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Channel (R)evolution

An Analytics-based Economy

Coopetition, a matter of equilibrium

Channel (R)evolution


The Third

Platform


Mobile, cloud,

social, big data Driver for Business Model

Transformation

Driver for ICT budget

expansion in the long run

Driver for new ecosystems

and collaborations

Value chain

transformation


Cloud

Service

Enabler

Cloud

Service

Broker

Cloud

Service

Provider

Telecom, Hosting,

ISP

Heritage ISV / SW Vendor

Business Service Provider

System Integrator

Reseller/ Distributor/

VAR

Centrifugal effects:

no more incumbent

positions

Centripetal effects:

competing

ecosystems

Services Market Evolution

6

2000 - 2005

Assess

Design

Implementations

Optimization

2005 - 2010

Hosted/Managed

Aligning

technology with

business

outcomes

CAPEX v OPEX

Network is a

strategic asset

2010 and beyond

Hosted/Managed/

and cloud

Increasing

consulting skills

Use of automation,

tools and

processes

1990’s

Resale of HW

break/fix

Resale of

software

support

Phase 4

Consulting-led

Phase 3

Services-led

Approach

Phase 2

Project-based

Professional

Services

Phase 1

Maintenance and

support

7

Sourcing revenue streams: 78% Economic conditions: 60%

Decreasing margins: 51% Skills shortage: 44%

Reseller

Challenges

#1 #2

Inflection Point for Change

#3 #4

Source: 2012 IDC Partner Survey: n= 193

Change before you are forced to.

Changing Numbers


Revenue Mix Resale Mix

Profit Mix

Source: 2012 and 2005 IDC Partner Survey: 2012 n= 503; 2005 n=489

9

Reseller

Influence

Resellers and Channel Partners are focal switching points for generic requests

Maintaining the Influence

Source: 2012 IDC Partner Survey: n= 503

Generic Requests

62%

Vendor Specific

Requests 38%

An Analytics-based Economy


A World of Industry-specific App


Smart Living Leisure & entertainment

JIT information

Anytime connection

Smart Planet Environmental sensors

Pollution, leak detection

Weather monitoring

Smart Cities Traffic management

Security

Lighting control

Water management

Smart bins

Smart Buildings Smart homes

Lighting & A/C control

Presence sensor

Smart security

Utility metering

Smart Energy Smart grid

Fault detection/monitoring

Voltage/power sensors

Consumption meters

Virtual power plant

Smart Industry Optimized production

Lighting, security

Actuators

Robotics

Smart Health Bio sensors

Remote diagnostics

Health monitoring

Business Analytics Challenges

Decision Support

Applications

Analytics &

Discovery

Data Organization

& Management

Top Tech Challenges

• Data integration

• Data quality

• Data security

• Data governance

Top Business Challenges

• Insufficient analytic skills

• Securing budget

• Agreeing on KPIs

• Defining business requirements

• Justifying business case

• Measuring project outcomes

• Change management

45% of orgs

Challenge for

75% of budget 30%

of orgs

struggle

with Source: IDC 2013 FST Summit, and IDC Computerworld

2013 Business Analytics Survey

Looking to Biz Imperatives


Priority # Drivers for Business Analytics Projects

1 Product, Service, or Program Improvement and Innovation

2 Customer Service and Support

3 Pricing Strategies and Programs

4 Market and Competitive Intelligence

5 Process and Operations Optimization and Control

6 Customer Acquisition and/or Retention

7 Information Technology Optimization and/or Modernization

8 Regulatory Compliance, Financial Controls

9 Supply Chain Management and Logistics

10 Human Capital Management

11 Operational, Fraud, and Malicious Risk Management

12 Plant, Facilities, and Equipment Design, Maintenance and Utiliz

Choose the entry point


Opportunistic

Managed

Optimized

Ad Hoc

Repeatable

Maturity

Model

Engagement

Model

Tactical

Decision Makers

Operational

Decision Makers

Strategic

Decision Makers

There is no more a standard engagement model

Our latest market perspective


Biz Analytics Services

WW 2013 (M$) eYoY%

IT Consulting

4.394

IT Consulting

15,9%

Sys.Integr.

12.800

Sys.Integration

14,3%

BPO

6.074

App. Mgmt

2.428

BPO

13,9%

App. Mgmt

9,4%


Coopetition, a matter of

equilibrium


Ecosystem as heuristic metaphor

BIZ

Supplier

Complementor

Customer

Competitor

Liquid computing, mobile broadband & ultra wideband, new analytic platforms, pervasive data production are new ecosystem services


Common remarks for gamers

Players. A player role depends upon the different games they can play in

Added Value. Total value with you minus total value without

Rules. Ruling the game versus gaming the rules

Tactics. Everyone can hear your beat in the song (be proper with the time-frame)

Scope. Focus on growing your slice or the whole pie?


New ecosystem, new rationality

Coopetition, reason why:

i. Systemic innovation requires coordination

ii. Market development before business development

iii. New niches available to risk-taking entrepreneurs

iv. Mix of revenue sharing options for sustainability

v. Balancing competitive stance by trials & errors


Grazie

IDC Italia

Viale Monza 14

20127 Milano

Tel: +39 02 28457339

[email protected]

Giancarlo Vercellino

Research & Consulting

Manager

IDC Italy

www.idc.com

cloud and ecosystem collaboration: opportunities … and ecosystem collaboration: opportunities and...

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