the missing ingredient on 99% of car dealer websites

Engaging Content The Missing Ingredient on 99% of Car Dealer Websites

JD Rucker

Director of New Media

April 10, 2013

Moderator

Brian Torrez

Alliance Marketing Manager

(303) 228-2387

btorrez@kpaonline.com

Presenter

JD Rucker

Director of New Media

Cell: (774) 538-9338

jd.rucker@kpaonline.com

If you have questions during

the presentation, please

submit them using the

“Questions” feature

Questions will be answered

at the end of the webinar

QUESTIONS Questions

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#DealerWeb

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Presenter

If you have questions during

the presentation, please

submit them using the

“Questions” feature

Questions will be answered

at the end of the webinar

JD Rucker

Director of New Media

April 10, 2013

Engaging Content: The Missing Ingredient on 99% of Car Dealer Websites

Why Do You Need a Powerful Website?

[Insert boring statistic that nobody

needs to hear]

[Blah blah blah blah blah… get them to

the inventory]

What Makes a Website Powerful?

[Insert more boring statistics pointing out

the obvious]

How Do We Get Them to the Inventory?

Now we’re getting somewhere… • Traffic comes from various sources,

including search, social, 3rd party sites, and advertising.

• Advertising is budget based and has only a little to do with your actual website.

• Marketing is effort and strategy based and has everything to do with your website.

How Do We Get More Traffic?

• Speed kills • Shiny bouncy balls kill • Lack of information kills • Too much information kills • Antiquated optimization

practices kill heartlessly with fire and leave your traffic lying there in the ashes

How Do Vendors Kill Website Traffic?

[Insert heartfelt plea to get out of

automation and adopt real content]

What Can You Do To Control Your Own Destiny?

• Content wasn’t always king… • Links are not dead… • Social signals won’t be easily

manipulated for long… • People like helpful businesses… • People don’t like to be

manipulated… • The internet is about experts…

Why is Content So Powerful?

Tip 1: Be The Authority

Tip 2: Look to the Future

Tip 3: Focus on the Local Area

Tip 4: Help Others

The harder you try to beat Google, the harder it will

be to rank on Google.

[Insert bear chasing a group of people.]

Tip 5: Don’t Focus on Search Because….

What sort of content would you want to post?

How to get it out there,

time permitting.

Time Check and Exercise

THE Blog

KPAOnline.com/blog