user experience design: the missing ingredient
TRANSCRIPT
The
Abstract User“ What functionality should the app provide?”
“ What if the user needs to …?”
“ Someone may want to …”
“ The system needs these data elements to complete the function.”
With
User Research
• User Goals• Task Analysis• Contextual Inquiry• Personas
A concrete picture of our user emerges
“ What functionality should the app provide?”
“ Which user goals should this app support?”
What if the user needs to …?”“ What is Alice’s primary goal in this scenario?”
“ Someone may want to …”“ How important is it for Alice to…?”
“ The system needs these data elements to complete the function.”
“ How can we make it easier for Alice to log this event? ”
And it causes us to
Think Differently
Design Progression
SketchesPaper Prototypes
Wireframes
HTML MockupsFunctional UI
Static Images
More Ideas Better designsClarify and uncover requirements
CONCEPTUAL REAL
UI Development is ComplexUI Development is Complex
Designers must appreciate
Developers must appreciate
Keep testing simple – so you do enough of it. Lessons from Steve Krug
“Testing one user early in the project is better than testing 50 near the end.”
Added tasks and people(but not as much as you think)
1 cup
2 cup
3 cup
4 cup
5 cup
6 cup
7 cup
8 cup
9 cup
10 cup
What Can We Do Now?
• Plan for user experience activities
• Engage Enterprise Usability
• Bring skilled user experience talent to our teams
What Can We Do Now?
• Plan for user experience activities
• Engage Enterprise Usability
• Bring skilled user experience talent to our teams
But that’s short term…
BI User Experience Design Group
2009 2010 2011 2012
Usability practices at Travelers
Offerings from consultant partners
Visited with Open Solutions
SharePoint site
Monthly lunch-n-learn
Awareness
BI User Experience Design Group
2009 2010 2011 2012
• Virtual team• Project guidance• Liaison to Enterprise Usability Group• Training opportunities• UX Library
No budget impact
BI User Experience Design Group
2009 2010 2011 2012
• Formal group with department leader• Small team of allocated, budgeted resources• Engagement model defined• Influence enterprise UI policies • Expanded library and training• Unify and leverage user experience design across
all BI portfolios
BI User Experience Design Group
2009 2010 2011 2012
• Fully staffed department • UX specialist for each portfolio• UX center of excellence• Drives consistent, outstanding user
experience across all portfolios
User Experience Design
• More involved than you may think• But, not as costly as you may think• Delivers a better solution sooner• Business experts, not system experts• Lowers cholesterol
• More involved than you may think• But, not as costly as you may think• Delivers a better solution sooner• Business experts, not system experts• Lowers cholesterol
User Experience Design
• More involved than you may think• But, not as costly as you may think• Delivers a better solution sooner• Business experts, not system experts• Lowers cholesterol
“A team from University College
London has found stress also
appears to raise cholesterol
levels over the long-term in
some people.”
BBC News, 23 November 2005
http://news.bbc.co.uk/2/hi/health/4459440.stm
“A team from University College
London has found stress also
appears to raise cholesterol
levels over the long-term in
some people.”
BBC News, 23 November 2005
http://news.bbc.co.uk/2/hi/health/4459440.stm
Perhaps?
Perhaps?
User Experience Design
Not just sprinkled in throughout the project.
A way of thinking carried throughout the project that takes our work from good…