the marketing society "rise of the robot" presentation

Oisin Lunny OpenMarket @oisinlunny @openmarket

Rise of the Robot

Rise of the Mobile

Source:  Benedict  Evans

Source:  KPCB

Source:  KPCB

Empowered customers have given rise to a new era

Source:  Forrester

Source:  Forrester

The evolution of “phono sapien”

Phono  Sapien:  The  Economist

Source:  Moroch

Source:  Google  -­‐  Our  Mobile  Planet

Marketing

Read  more:  Digital  MarkeDng  Magazine

Read  more:  The  Guardian

Read  more:  The  Guardian

Read  more:  The  Guardian

Read  more:  The  Guardian

Read  more:  LinkedIn

Download:    Top  Mobile  Channels  for  Retail  CommunicaDons

Download:    How  Mobile  Is  Transforming  Customer  Experience

1 2 3AI

Streamline operations, delight customers, deliver superior experiences.

SMS

6 billion humans using mobile messaging - SMS is the global language.

Personalisation

The growth of social media highlights the importance of personalisation.

1 2 3Apps

An app is not a strategy Don’t overestimate your destination value.

Spray and Pray

Spray and Pray misses the target - don’t broadcast to mobile devices.

Bad CX

The trend is towards zero tolerance for a bad CX.

About OpenMarket

OpenMarket helps enterprises use mobile to transform their business. OpenMarket provides mobile engagement solutions for organisations to optimise their operations and enhance relationships with their customers and employees. Major enterprises choose OpenMarket for our domain expertise, service flexibility, demonstrated performance and reliability, global scale, and corporate maturity. Our clients trust us to power their mobile business.

Need a subheader? Make it bold.This is your copy. Keep it short. They’re listening to you! A couple of lines

willdo, really. This is too much already. Pro ea nullam primis, no singulis deseruisse liberavisse nec. Debet semper viderer vis in.

Thank you@oisinlunny @openmarket