the lean startup practitioner
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THE LEAN STARTUP
Lean Startup Machine Buenos Aires 2012
ERNESTO TAGWERKER
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@etagwerker
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FUNDADOR & CEO
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LEAD DEVELOPER
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MEETUP MENSUAL
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SUCK MOST STARTUPS
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DINERODESPERDICIO DE
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TIEMPODESPERDICIO DE
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MARKETPRODUCT
FITSaturday, October 27, 12
“LA MÁQUINA DE HACER CHORIZOS”Saturday, October 27, 12
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MOST STARTUPS
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SUCKMOST STARTUPS
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EJECUCIÓNFOCO EN
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Concepto + Plan de Negocios
DesarrolloAlpha/Beta Test
Launch
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ERRORES CLÁSICOS
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FEATURITISSaturday, October 27, 12
STEALTH MODE
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HIPÓTESISFUNDAMENTALESSIN VALIDACIÓN
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BUSINESS PLAN
“ E v e r y b o d y h a s a p l a n u n t i l t h e y g e t p u n c h e d i n t h e f a c e .”
MEETS MARKET
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LEANTHE
STARTUPSaturday, October 27, 12
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Idea
Data
Build
Measure
Learn
Code
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DESARROLLO DE PRODUCTO
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DESARROLLO DE CLIENTES
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MARKETPRODUCT
FITSaturday, October 27, 12
FOCO ENAPRENDIZAJE
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Customer Discovery
Customer Validation
Customer Creation
CompanyBuilding
STOP STOP STOP
DESARROLLO DE CLIENTES
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Idea
Data
Build
Measure
Learn
X
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Idea
ExperimentoData
Build
Measure
Learn
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Idea
MVPData
Build
Measure
Learn
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PRODUCTOMÍNIMOVIABLE
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¿CÓMO EMPEZAMOS?
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IDEASaturday, October 27, 12
MODELO DE NEGOCIOS
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CANVAS DE MODELO DE NEGOCIOS(OSTERWALDER)
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LEAN CANVAS(ASH MAURYA)
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CONJUNTO DE HIPÓTESIS
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Idea
ExperimentoData
Construye
Mide
Aprende
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EXPERIMENTO
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HIPÓTESIS FALSIFICABLE Y TIEMPO ACOTADO
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“MI LANDING PAGE VA A GENERAR
50 REGISTRACIONES EN UNA HORA.”
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PROPUESTA DE VALOR CLARA
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BIGSaturday, October 27, 12
BIGCALL-TO-ACTION
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10 REGISTRACIONES
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CAMBIO LA LANDING PAGE
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15 REGISTRACIONES
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15 < 50
REGISTRACIONESPOR HORA
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Customer Discovery
Customer Validation
STOP
Pivoteo
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✔ Visión constante
✔ Cambio en Modelo de Negocios
PIVOTEO
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LEAN CANVAS(ASH MAURYA)
Problema Solución
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✔ Zoom-in Pivot
✔ Check-in App
✔ Social Photo App
PIVOTEO
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BUILD.MEASURE.
LEARN.
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CONSTRUYE
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ENTREVISTAS
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✔ ¿Cómo vendés hoy por Internet?
✔ ¿Qué cambiarías?
✔ ¿Cuánto pagarías por un servicio de tiendas online?
ENTREVISTAS
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SMOKE TEST
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HTTP 500
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A/B TEST
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A/B TEST REPORT
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EL MAGO DE OZ
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MIDE
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Activación
Retención
Revenue
Adquisición
Recomendación
MÉTRICAS
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MÉTRICAS VANIDOSASEjemplos:
✔ Cantidad de tiendas activas
✔ Total de ingresos
✔ Cantidad de pageviews por mes
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MÉTRICAS ÚTILESEjemplos:
✔ Cantidad de signups por semana
✔ Cantidad de tiendas activadas por semana
✔ Tiempo de uso promedio por día
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ANÁLISIS DE ‘COHORTS’Grupos de Usuarios
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CONSTRUYE.MIDE.
APRENDE.
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EXPERIMENTOS EN VEZ DE
PRODUCTOS
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¡GRACIAS!
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REFERENCIAShttp://www.startuplessonslearned.com/
http://steveblank.com/
http://www.abtests.com/
http://vanity.labnotes.org/
https://github.com/jamesgolick/rollout
http://unbounce.com/blog/
http://www.ashmaurya.com/
http://www.usercycle.com
http://leancanvas.com
http://www.facebook.com/groups/leanstartupbsas
http://leanstartupmachine.com/
http://startupweekend.org/
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