the importance of developing the brand of you

Your career. Your future.Do you have what it takes to succeed?

Sunday, January 29, 12

NEW REALITY

Sunday, January 29, 12

State of ConstructionYo

ur c

aree

r-2.2

-2.0

-1.8

-1.6

-1.4

-1.2

-1.0

-0.8

-0.6

-0.4

-0.2

0.0

0.2

0.4

0.6

Jan-

01

Apr

-01

Jul-0

1

Oct

-01

Jan-

02

Apr

-02

Jul-0

2

Oct

-02

Jan-

03

Apr

-03

Jul-0

3

Oct

-03

Jan-

04

Apr

-04

Jul-0

4

Oct

-04

Jan-

05

Apr

-05

Jul-0

5

Oct

-05

Jan-

06

Apr

-06

Jul-0

6

Oct

-06

Jan-

07

Apr

-07

Jul-0

7

Oct

-07

Jan-

08

Apr

-08

Jul-0

8

Oct

-08

Jan-

09

Apr

-09

Jul-0

9

Oct

-09

Jan-

10

Apr

-10

Jul-1

0

Oct

-10

Jan-

11

Apr

-11

Jul-1

1

Oct

-11

Mon

thly

Per

cent

Cha

nge,

Sea

sona

lly A

djus

ted

Source: Automatic Data Processing, Inc., Macroeconomic Advisers, LLC.

Chart 3. Growth of Private Nonfarm Employment, by Size of Payroll*Recession Small Medium Large

* All size data included in the ADP National Employment Report is based on size of payroll. In some cases, small and medium-size payrolls belong to businesses employing more workers than indicated by the size grouping.

-140

-120

-100

-80

-60

-40

-20

0

20

40

60

80

Jul.03 Jan.04 Jul.04 Jan.05 Jul.05 Jan.06 Jul.06 Jan.07 Jul.07 Jan.08 Jul.08 Jan.09 Jul.09 Jan.10 Jul.10 Jan.11 Jul.11

Thou

sand

sChart 4. Monthly Changes of Employment in Construction and Financial Activities

Construction

FinancialActivities

Source: Automatic Data Processing, Inc., Macroeconomic Advisers, LLC

Sunday, January 29, 12

WHO ARE YOU?

Sunday, January 29, 12

YOUR SELF-IMPRESSION=

HOW PEOPLE PERCEIVE YOU

Sunday, January 29, 12

Your

car

eer

• Know your brand (Passion, values, strengths, story)

• Share your story (Tell everyone you know)

• Don’t sit at your desk all day (Interact, build a brand)

• Invest time and money in your brand (“I see you everywhere” effect)

• Leverage social media and networking (We all have the same amount of time – time is no excuse! )

The Brand of You

Sunday, January 29, 12

POWER OF COMMUNICATION

Sunday, January 29, 12

Your

car

eer

• The words you use to communicate your story

• Written correspondence (email, letter, thank you notes, text messages/blog/posts)

• Oral communication (elevator speech/introduction, voicemails)

• Face-to-face interaction (physical appearance, body language/physical contact)

• Think before you speak (active listening)

Forms of communication

Sunday, January 29, 12

First Impressions

Coming from the expert:

Sunday, January 29, 12

Follow Up

Coming from the expert:

Sunday, January 29, 12

Interviewing pet peeves

Coming from the expert:

Sunday, January 29, 12

MOVING YOUR BRAND

ONLINESunday, January 29, 12

Online presence- digital portfolio

~ SlideShare ~ Folio Link ~ Prezi

Your

car

eer

Sunday, January 29, 12

Online presence- digital resume

~ Visual CV

Your

car

eer

Sunday, January 29, 12

Online presence- LinkedIn profile

Your

car

eer

Sunday, January 29, 12

Online presence- other resources

~ Brazencareerist.com ~ Bizme .biz

Your

car

eer

Sunday, January 29, 12

NETWORKNETWORK

NETWORKSunday, January 29, 12

Knowing people

Network

ASIDwww.asidwi.org

IIDAwww.iidawi.org

WGBAwww.wgba.org

FUEL www.fuelmilwaukee.org

NKBAwww.nkbawi.org

Your

car

eer

Sunday, January 29, 12

If you think no one watches your online activity, think again...

Your

car

eer

According to a survey of 300 hiring professionals conducted by Reppler,

Sunday, January 29, 12

“ I have no special talents. I am passionately curious.”

~ Albert Einstein

Sunday, January 29, 12

GOOD LUCK

Jenny S. Schrankp: 414/405-3011

jsrebs@yahoo.com

Aga Artkap:414/213-4218contactme@agaartka.com

Sunday, January 29, 12