the importance of developing the brand of you
DESCRIPTION
Jenny Rebholz and I love talking to, motivating and helping all higher education students. But naturally, we are most passionate about helping interior design graduates succeed in their professional careers. That's why we make time to talk to last year design students about the importance of establishing their Personal Brand.TRANSCRIPT
Your career. Your future.Do you have what it takes to succeed?
Sunday, January 29, 12
NEW REALITY
Sunday, January 29, 12
State of ConstructionYo
ur c
aree
r-2.2
-2.0
-1.8
-1.6
-1.4
-1.2
-1.0
-0.8
-0.6
-0.4
-0.2
0.0
0.2
0.4
0.6
Jan-
01
Apr
-01
Jul-0
1
Oct
-01
Jan-
02
Apr
-02
Jul-0
2
Oct
-02
Jan-
03
Apr
-03
Jul-0
3
Oct
-03
Jan-
04
Apr
-04
Jul-0
4
Oct
-04
Jan-
05
Apr
-05
Jul-0
5
Oct
-05
Jan-
06
Apr
-06
Jul-0
6
Oct
-06
Jan-
07
Apr
-07
Jul-0
7
Oct
-07
Jan-
08
Apr
-08
Jul-0
8
Oct
-08
Jan-
09
Apr
-09
Jul-0
9
Oct
-09
Jan-
10
Apr
-10
Jul-1
0
Oct
-10
Jan-
11
Apr
-11
Jul-1
1
Oct
-11
Mon
thly
Per
cent
Cha
nge,
Sea
sona
lly A
djus
ted
Source: Automatic Data Processing, Inc., Macroeconomic Advisers, LLC.
Chart 3. Growth of Private Nonfarm Employment, by Size of Payroll*Recession Small Medium Large
* All size data included in the ADP National Employment Report is based on size of payroll. In some cases, small and medium-size payrolls belong to businesses employing more workers than indicated by the size grouping.
-140
-120
-100
-80
-60
-40
-20
0
20
40
60
80
Jul.03 Jan.04 Jul.04 Jan.05 Jul.05 Jan.06 Jul.06 Jan.07 Jul.07 Jan.08 Jul.08 Jan.09 Jul.09 Jan.10 Jul.10 Jan.11 Jul.11
Thou
sand
sChart 4. Monthly Changes of Employment in Construction and Financial Activities
Construction
FinancialActivities
Source: Automatic Data Processing, Inc., Macroeconomic Advisers, LLC
Sunday, January 29, 12
WHO ARE YOU?
Sunday, January 29, 12
YOUR SELF-IMPRESSION=
HOW PEOPLE PERCEIVE YOU
Sunday, January 29, 12
Your
car
eer
• Know your brand (Passion, values, strengths, story)
• Share your story (Tell everyone you know)
• Don’t sit at your desk all day (Interact, build a brand)
• Invest time and money in your brand (“I see you everywhere” effect)
• Leverage social media and networking (We all have the same amount of time – time is no excuse! )
The Brand of You
Sunday, January 29, 12
POWER OF COMMUNICATION
Sunday, January 29, 12
Your
car
eer
• The words you use to communicate your story
• Written correspondence (email, letter, thank you notes, text messages/blog/posts)
• Oral communication (elevator speech/introduction, voicemails)
• Face-to-face interaction (physical appearance, body language/physical contact)
• Think before you speak (active listening)
Forms of communication
Sunday, January 29, 12
First Impressions
Coming from the expert:
Sunday, January 29, 12
Follow Up
Coming from the expert:
Sunday, January 29, 12
Interviewing pet peeves
Coming from the expert:
Sunday, January 29, 12
MOVING YOUR BRAND
ONLINESunday, January 29, 12
Online presence- digital portfolio
~ SlideShare ~ Folio Link ~ Prezi
Your
car
eer
Sunday, January 29, 12
Online presence- digital resume
~ Visual CV
Your
car
eer
Sunday, January 29, 12
Online presence- LinkedIn profile
Your
car
eer
Sunday, January 29, 12
Online presence- other resources
~ Brazencareerist.com ~ Bizme .biz
Your
car
eer
Sunday, January 29, 12
NETWORKNETWORK
NETWORKSunday, January 29, 12
Knowing people
Network
ASIDwww.asidwi.org
IIDAwww.iidawi.org
WGBAwww.wgba.org
FUEL www.fuelmilwaukee.org
NKBAwww.nkbawi.org
Your
car
eer
Sunday, January 29, 12
If you think no one watches your online activity, think again...
Your
car
eer
According to a survey of 300 hiring professionals conducted by Reppler,
Sunday, January 29, 12
“ I have no special talents. I am passionately curious.”
~ Albert Einstein
Sunday, January 29, 12
