the impact of digital disruption
Post on 08-Jan-2017
84 Views
Preview:
TRANSCRIPT
Pitch template
The impact of digital disruption
3
5
Others stretchHow we workMany of our competitors have their origins in one area (digital design agency, technical integrator or business strategist) and stretch into other areas.
Consulting/strategyDesign/AgencyIntegrator/Technical
We bridge the digital divideHow we workAt Adelphi Digital, we bridge across strategy, technical and design to deliver true digital creativity.
Digital CreativityConsulting/strategyDesign/AgencyIntegrator/Technical
Why digital disruption will impact all our lives
What Im going to coverWhy its getting tougher in this disrupted, fast moving environmentWhat we can see just around the corner, new technologies and their possibilitiesWhy these can set us down the wrong pathsWhat we need to do as organisations not to fall into these traps but to succeed where others are failing
We have the privilege of living in the communication revolutionAnd you aint seen nothing yet.This revolution has disrupted sectors and will disrupt nation stateMy talk is about how businesses are reacting and how they can thrive in this brave new world12
Lets take a quick look at why these seismic changes are occurring, whats causing them?Where digital is creating a perfect market place, unfettered by distance, information is available
13
Speed of change, not in technology but in peoples ability to put that technology to use14
Music industryFilm industryVideo rental industryPublishing industryTravel industry
In its 2016 report, IDC states that By 2020, More than 30 percent of the IT Vendors Will Not Exist as We Know Them Today. In other words, nearly one-third of todays vendors will be out of business, stripped-down shells of their former selves, or combined via mergers.
But Ill say it again you aint seen nothing yet!17
Social media policy for a country18
What Im going to cover
What we can see just around the corner, new technologies and their possibilities
You aint seen nothin yet
Pokemon ghosts22
IoT & M2M Opportunities
SignsCCTVEnergySignalsHVACInformationTemperatureLocationSecurityAir qualityLightingPersonalDirectionsNoiseFire & EmergencyHumidityMaintenanceVibrationAccess ControlGas monitoringTelecomms InfrastructureWasteMobile CommsAdvertisingWeightIoT & M2M Opportunities Travel profile
My vision of this future:I was driving home and my car pulled into my drive, but my garage door was mad with me because I parked on the street yesterday, so it wouldn't open.I left the car and went into the house (had to spend 10 minutes convincing my front door I really was me because my NFC door key didn't work because my mobile had run out of battery) and wanted a snack, except my fridge knows I'm on a diet and was speaking to my scales and knows I'm not hitting weight targets, so it won't open. My toaster isn't working anyway because it discovered my server logs and saw I was researching buying a new toaster, so it's in a permanent sulk with me. My tv wouldn't turn on because it's limiting me to television only after I've worked out. My rowing machine is beeping like mad because I haven't been on it in 7 days, and I know I have to do at least half an hour rowing before it'll tell the TV to turn on. Even once I've done that I've got to wait 2 hours until it's dinner time, when my fridge will open (only the meat and vegetableshelves) unless I manage to lose enough weight rowing that when I get on the scales I can convince the scales to tell the fridge that I've lost enough weight and deserve a snack. Exhausted and fed up, I went to bed early.The horror!!!!!26
Augmented Reality IKEA
29
Physical Web / Beacons
30
Physical Web / Beacons
31
Modular Phone
DBS Savour
What Im going to cover
Why these can make us go wrong
Spinning Globe
Celebrate remaining in Europe
Just an address please
What Im going to cover
What do we need as organisations not to fall into these traps but to succeed where others are failing
Bridge the digital divide
At Adelphi Digital, we bridge across strategy, technical and design to deliver true digital creativity.
Digital CreativityConsulting/strategyDesign/AgencyIntegrator/Technical
So whats holding us back?
This place is counter intuitive, alice though the looking glass, rethink your pre-conceptions
Who cares how it used to be done, or how its supposed to be done, the guys disrupting your sector certainly dont
42
Digital is a strategic competency Not a tactical channel in the marketing mix Nor an adjunct to your technical team
And it impacts every part of your business
The 5-year plan
Making it sustainable
At my previous companies building a website would be like unveiling the new Taj Mahal, and then you had the next one two years later. Now you start in a caravan and upgrade it bit by bit and keep things moving forward, its a more iterative process.Ryanair CMO Kenny Jacobs
GM, Capitalands, Marks and Spencers46
24 months and 8% drop in sales. In our world, it's about agile development designing, failing fast, optimising. You don't go for a 'ta-daaaa!' event."47
Producing paper not concrete outcomes
Making it sustainable
Big technology commitments and procurement
Need a mocked up image, for a contract
Big clunky inflexible contract, monolithic systems ltd
Big technology that locks you in49
Using research rather than an experimental approach
Our understanding of the people formerly known as the audience needs become much more sophisticated.
Henry Ford
As Henry Ford, creator of the Model T, which popularised cars and made them available to almost everyone, famously said: 51
Faster horse
Image credits: andy101 (Worth1000)
If I had asked people what they wanted, they would have asked for a faster horse52
Peoples imagination is bound what they already know
What he meant to say is that peoples imaginations are bound by what they already know, Their current situation and environment shape their expectation.
53
Or they may ask for something thats impossible
Image credits: Jeff Gothelf
Alternatively, they might not ask for a faster horse, but let their imaginations go crazy and ask for the equivalent of a unicorn.
They may ask for the impossible
AND REMEMBER MOST PROJECTS GO WRONG FROM THE INSIDEWE MUST DO WIREFRAMES
54
Fail fast, learn and iterate
Making it sustainable
Fear Making it sustainable
The software was rubbish.. HOW MANY TIMES DO COMPANIES CHANGE CMS FOR NO REASON?
Changi airportSAM
I leave you with a word of warning: dont let your list of requirements become a wish list. Keep your requirements to a minimum, but at the same time keep an eye on the future. Its a fine line to walk. On the one hand, you dont want to pay for functionality you will never use. On the other, you dont want to be stuck with a content management system that no longer meets your needs.56
Readiness?
Digital leaders outperforming marketReadiness?
Technology-enabled initiatives in: Customer Engagement Internal OperationsLeadership capabilities including:VisionGovernance, engagementSource: Cap Gemini: The Digital Advantage How digital leaders outperform their peers in every industry
Digital leaders outperforming market
Revenue GenerationProfitabilityReadiness?Source: Cap Gemini: The Digital Advantage How digital leaders outperform their peers in every industry
Digital readiness
Digital BusinessDigital MarketDigital ResourcesProcessesStructureLeadershipStrategyCompetitionPartnersCustomersProductsTechnologyContentMoneyPeopleDigital Native Organisation
Learning to engage with your audience groups61
We have the privilege of living in the communication revolutionAnd you aint seen nothing yet.This revolution has disrupted sectors and will disrupt nation stateMy talk is about how businesses are reacting and how they can thrive in this brave new world62
Architects of digital change
top related