the grown up

Canara Savings Account

Route : Paison Se Badhkar

TVC opens on Shikhar asking a question: Aapne bête ke liye aaj Savings Account

khola. Iske bare mein kuch bolna chahenge?

The camera turns to show a dad and his young son sitting on a couch in the

Canara Bank Lounge.

The dad now looks at the camera and begins to speak.

Dad: Aaj subeh isne mujhe ek envelope diya.

(The dad shows the envelope to the camera)

Dad: Iski peheli salary thi usme.

Dad: Pura ka pura mere haath me de diya.

(At this point, the dad pulls his son closer and gives him an affectionate one arm hug.

The kid is a bit camera shy, but smiles secretly.)

Dad: Toh maine kaha, chal Kumar Uncle ke paas chalte hain.

Dad: Kumar ji, aap bhi baithiye na?

The camera now turns for a quick second to show Mr. Kumar. But he politely

declines with a few waves of his hand. The camera then quickly turns to face both

father and son again.

Shikhar (with a chuckle): Aur jise nahi pata, Kumarji yahan ke Branch Manager hain.

Dad: Do beta, form bharne mein maddat karta hoon, maine kaha. Par isne phat se,

nahi papa khud kar loonga, bol diya.

Dad: Kaafi bada ho gaya hain. (We see the dad smile a proud smile as he looks

at his son.)

We cut to Shikhar smiling, as he witnesses this touching father-son moment.

MVO: Hum naye vishvasi mein bharosa rakhte hain.

Kyonki paison se badhkar bhi kuch cheez hain.

We cut back to Shikhar shaking the young man’s hand and saying,

“Welcome and congratulations! ”