all grown up: maturation of analytics in the cloud
DESCRIPTION
The Briefing Room with Wayne Eckerson and Birst Live Webcast on Nov. 6, 2012 The desire for analytics today extends far beyond the traditional domain of Business Intelligence. The challenge is that operational systems come in countless shapes and sizes. Furthermore, each application treats data somewhat differently. But there are patterns of data flow and transformation that pervade all such systems. And there's one big place where all these data types and use cases have come together architecturally: the Cloud. Watch this episode of the Briefing Room to hear veteran Analyst Wayne Eckerson explain how Cloud computing is ushering in a new era of analytics and intelligence. He'll be briefed by Brad Peters of Birst who will tout his company's purpose-built analytics platform. He'll discuss how the Birst engine processes and delivers raw data from disparate systems, offering the deployment flexibility of Software-as-a-Service, together with the capabilities of enterprise-class BI.TRANSCRIPT
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! Cloud computing has come a long way and can now offer an array of hosted services: software (SaaS), platform (PaaS), infrastructure (IaaS), as well as other services and resources (storage, security, API, desktop, etc.).
! Cloud services can be deployed as public, private, or as a hybrid according to needs.
! From an IT perspective, cloud computing can provide the agility
to add capabilities and scale on the fly with virtually no capital or human investment.
! From a business perspective, the cloud can offer benefits such as unified data access, faster time-to-value and self-service analytics.
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Wayne Eckerson has been a thought leader in the data warehousing, business intelligence and performance management fields since 1995. He has conducted numerous in-depth research studies and is the author of the best-selling book “Performance Dashboards: Measuring, Monitoring, and Managing Your Business.” He is a noted keynote speaker and blogger, and he consults and conducts workshops on business analytics, performance dashboards, and business intelligence, among other topics. For many years, Wayne served as director of education and research at The Data Warehousing Institute (TDWI). Wayne is also a principal consultant at BI Leader Consulting and a founder of BI Leadership Forum. Wayne is also director of research at TechTarget. He can be reached at [email protected].
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! Birst offers a SaaS-based, multi-tenant BI platform. It can also be deployed on-premise.
! The Birst solution is capable of unifying siloed technologies, automating data management and providing agile enterprise-class analytics.
! The Birst approach enables business users to manage and add new data sources, create custom dashboards and collaborate across the organization — without dependency on IT.
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Brad Peters is the CEO and co-founder of Birst. Brad has spent the last 10 years building analytics products and solutions. Prior to working at Birst, he helped found and later led the Analytics product line at Siebel Systems, which forms the basis of Oracle’s current OBIEE product family. Recognizing the limitations of enterprise analytics offerings and the revolutionary power of Cloud technologies, Brad founded Birst in 2005. Brad started his career as an investment banker for Morgan Stanley in the New York M&A practice. Brad regularly blogs for Forbes.com where he writes about Cloud and business software related issues. Brad received a BS and MS in electrical engineering and computer science from UC Berkeley, where he was a National Science Foundation Fellow. He received his MBA from Harvard Business School.
ALL GROWN UP: MATURATION OF ANALYTICS IN THE CLOUD
Brad Peters CEO and Co-‐Founder
November 6, 2012
9
PROMISE OF THE CLOUD
10
BUSINESSES RUNS ON APPS
11
Marke>ng
HR
Sales/Service
ERP/Finance
Planning
Others
• Unique Processes • Unique Apps
THE END-‐TO-‐END ANALYTICS PROBLEM
Connect to Source ApplicaCons
• Connect securely • Extract data • Full • Incremental
Denormalize Data
• Produce “aggregatable” data • Create/flaSen hierarchies for roll-‐ups • Consolidate sources • Cleanse data
Create Dimensional Model • Iden>fy what can be aggregated • Manage changes and history • Snapshots • Slowly changing aSributes
Create Business Model • Seman>c layer • Allows business users to create queries without knowing SQL or underlying physical structure
Distribute • Publish pre-‐digested data (reports)
• Create interac>ve analysis (dashboards)
• Adhoc/ visualiza>on
• Embed in apps
CLOUD 1.0 DISAPPOINTED
Connect to Source ApplicaCons
• Connect securely • Extract data • Full (upload data) • Incremental
Distribute • Publish pre-‐digested data (reports)
• Create interac>ve analysis (dashboards)
• Adhoc/ visualiza>on
• Embed in apps
A NEW ERA
14
WHAT THIS GIVES YOU
15
• Rapid Deployment • Quick Itera>on
• No Limits • Any app • Mul>ple deployments
• Full analy>c capabili>es
• Mul>ple access models
Speed Flexibility Power
DEMONSTRATION
16
END-‐TO-‐END CAPABILITIES
Connect to Source ApplicaCons
• Connect securely • Extract data • Full • Incremental
Denormalize Data
• Produce “aggregatable” data • Create/flaSen hierarchies for roll-‐ups • Consolidate sources • Cleanse data
Create Dimensional Model • Iden>fy what can be aggregated • Manage changes and history • Snapshots • Slowly changing aSributes
Create Business Model • Seman>c layer • Allows business users to create queries without knowing SQL or underlying physical structure
Distribute • Publish pre-‐digested data (reports)
• Create interac>ve analysis (dashboards)
• Adhoc/ visualiza>on
• Embed in apps
ABOUT BIRST
Slide 18
Key Birst Facts: • #1 Cloud BI Provider Market & Product Leader • More than 1,000 organiza>ons rely on Birst • Founded in 2005
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BI in the Cloud: AdopCon Trends
Wayne Eckerson
www.bileadership.com 20
Using the Cloud for any part of your BI program?
21 www.bileadership.com
Yes -‐ 36%
No -‐ 64%
0
BI Leadership Forum Survey of 112 BI Directors, June, 2011
What type of Cloud Infrastructure?
22 www.bileadership.com
53%
18%
30%
Public Cloud
Private Cloud
Hybrid
Top Reason to use the Cloud?
23 www.bileadership.com
30%
30%
19%
11%
5%
5%
Speed of implementa>on
Reduced HW/SW maintenance
Flexibility
Cost
Performance
Other
Planning to Increase in Next 12 Months?
24 www.bileadership.com
65%
16%
16%
3%
Increase
Stay the same
Not sure
Decrease
Top Reason NOT to use the Cloud?
25 www.bileadership.com
33%
32%
9%
7.2%
5.8%
4%
3%
3%
1%
Security
Other
Performance
No execu>ve support
Corporate policy
Vendor lock-‐in
Reliability
Difficult to use
Pricing too complex
QuesCons
www.bileader.com 26
BI has proven more challenging to do in the cloud than other solware segments largely because it involves custom development. In other words, you can’t purchase a one-‐size-‐fits-‐all BI package. While some cloud BI vendors have gone the package route, you have not.
• Do you plan to deliver BI packages for various industries or func>onal areas?
• How do you automate the development process to deliver func>onal applica>ons over the cloud?
• How does your business model differ from cloud BI vendors offering packaged BI cloud applica>ons? In other words, how is it possible to make money building custom applica>ons using a subscrip>on pricing model?
QuesCons
www.bileader.com 27
• With the advent of your BI appliance, are you a cloud BI vendor
with some on premise solware, or are you an on premise vendor with some cloud solware?
• Is it possible for users to create a hybrid BI environment, where
some processing is done in the cloud and some on premise? What types of processing are best suited to each plaqorm?
Bio/Contact informaCon
28 www.bileadership.com
• Thought leader in BI field • Founder, BI Leadership Forum • Director of Research, TechTarget • Former director of research at The Data
Warehousing Ins>tute • Author
Wayne W. Eckerson [email protected]
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