the future of online communication is here in real estate

yourmindframe.com

www.kylelacy.com

@kyleplacy

Slideshare Link

What are we going to talk about?

• What Makes YOU Different• Technology and Change• Social Commerce

225,46025-55 year old college

graduates within 10 miles of Indianapolis, IN

1,833,88028-64 who live in Indiana

103,28028-48 within 25 miles of

Fort Wayne, IN

88,44037-64 within 10 miles of

South Bend, IN

700MUsers on Facebook

300,000New Twitter Accounts

Every Day

70MTweets Sent a Day

However...there is a problem

with statisticsand trends

We focus everything on brand awareness

from benches and billboards

to direct mail and event marketing

We forget that the shift is to the consumer

It is about WHO instead of how many

The public can go to the MLS for listings

They can’t go to MLS to build trust in your

brand

“Real estate is a cult of personality and what

people want to know is do they like you?”

“And trust you with one of the biggest

investments they will ever make.”

-Jane Daly-

2012

Starting to Capture

• Current Customer Lists• Individuals in the Social Media Sphere• Mailing Lists• Facebook Ads• Twitter Distribution

Capturing is about engagement with

people

Loyalty is not about them being loyal to you...

It is about listening for the content THEY want to...

hear, consume, and remember.

Facebook Ads

Facebook Ad Tips

• Change your ads frequently • Make your images compelling• Pause ads when you see a 25%

decline in CTR (click through rate)• Go as niche as possible• TEST. TEST. TEST. TEST. TEST. TEST.

Educate the people on what you offer, how

and why

Stories give us context and context helps us

understand things

Stories inspire more people to action

Story Telling Tips

Compel to opt-in and JOIN the community or

resource center

They first need to be involved in the process

Allow new and past customers to share

their experience working with you

Creating personal brand advocates is just

as important as creating brand

awareness

Measurement• Fan Count• Bit.ly (tracking links)• Coupon Code• Event Attendance• Email Distribution• Phone Calls• Traffic to Website

Connect With Me

• Blog: http://www.kylelacy.com

• Twitter: @kyleplacy

• Email: kyle@getbrandswag.com

• Phone: 1-765-610-5965