the future of online communication is here in real estate
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yourmindframe.com
www.kylelacy.com
@kyleplacy
Slideshare Link
What are we going to talk about?
• What Makes YOU Different• Technology and Change• Social Commerce
225,46025-55 year old college
graduates within 10 miles of Indianapolis, IN
1,833,88028-64 who live in Indiana
103,28028-48 within 25 miles of
Fort Wayne, IN
88,44037-64 within 10 miles of
South Bend, IN
700MUsers on Facebook
300,000New Twitter Accounts
Every Day
70MTweets Sent a Day
However...there is a problem
with statisticsand trends
We focus everything on brand awareness
from benches and billboards
to direct mail and event marketing
We forget that the shift is to the consumer
It is about WHO instead of how many
The public can go to the MLS for listings
They can’t go to MLS to build trust in your
brand
“Real estate is a cult of personality and what
people want to know is do they like you?”
“And trust you with one of the biggest
investments they will ever make.”
-Jane Daly-
2012
Starting to Capture
• Current Customer Lists• Individuals in the Social Media Sphere• Mailing Lists• Facebook Ads• Twitter Distribution
Capturing is about engagement with
people
Loyalty is not about them being loyal to you...
It is about listening for the content THEY want to...
hear, consume, and remember.
Facebook Ads
Facebook Ad Tips
• Change your ads frequently • Make your images compelling• Pause ads when you see a 25%
decline in CTR (click through rate)• Go as niche as possible• TEST. TEST. TEST. TEST. TEST. TEST.
Educate the people on what you offer, how
and why
Stories give us context and context helps us
understand things
Stories inspire more people to action
Story Telling Tips
Compel to opt-in and JOIN the community or
resource center
They first need to be involved in the process
Allow new and past customers to share
their experience working with you
Creating personal brand advocates is just
as important as creating brand
awareness
Measurement• Fan Count• Bit.ly (tracking links)• Coupon Code• Event Attendance• Email Distribution• Phone Calls• Traffic to Website
Connect With Me
• Blog: http://www.kylelacy.com
• Twitter: @kyleplacy
• Email: [email protected]
• Phone: 1-765-610-5965