the future of branding - joseph thompson, builddirect
Post on 15-Apr-2017
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THE FUTURE OF BRANDING
CAN BE FOUND IN THE PAST
WHAT WAS SUCCESSFUL IN:
2008
1988
have exploded while
… at the core, branding is the same.
data points
distribution options speed of change
...what’s the right starting point?
1 HOW IS YOUR BRAND HELPING OTHER PEOPLE ACHIEVE THEIR GOALS?
2 IS YOUR COMMUNICATION HEART + MIND OPENING?
3 WHAT MEDIUM IS RIGHT FOR YOUR MESSAGE?
BUT TOO OFTEN, TIME SPENT IS REVERSE
Customer Insight – how can
our brand help?
Heart+Mind Opening Message
Right Medium
1 2
3
BEST SOME OF THE ARE ALSO SOME OF THE YOUNGEST
SO WHAT DOES THE PROCESS ACTUALLY LOOK + FEEL LIKE?
GILLETTE CHINA
… transforming inconvenient to sexy
THANK YOU
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