the four pillars of great qualitative research

It’s Not Getting Consumers To Tell the TruthIt’s Letting Consumers Tell the Truth

Presenter:

John WilliamsonCEO, Qualvu

WHAT’S IN TODAY’S WEBINAR FOR YOU?

You need feedback you can trust

Your decisions depend on it

We’ll show you how you can gain unparalleled candor, honesty, and insights to move your business forward

You gain feedback you can trust

OPTIMAL RESEARCH. BETTER INSIGHTS.

Now shave!

CONVENIENCE

ASYNCHRONOUS VS. LIVE

More Candorrelaxed, stress-free conditions

Moments of Truthevent-driven feedback

Insights Anywhereanywhere relevant

Better ValueIn-depth, consumer-driven “one on one’s”

VS.

PRIVACY

Cardio-Thoracic Surgeon(Age 50+, West Coast)

Reaction to self-directed, web-based video creative concept testing

UNIQUE VOICE VS. GROUPTHINK

• Consumers share their thoughts via video, while alone and in privacy

• Get to know every consumer – in their own way, no time constraints or interruptions

• Data intensity

VS.

SETTING

VIDEO VS. TEXT

Video… Visual, spoken

Natural events, natural settings, ethnographic

It’s about trusted content

IN THE MOMENT

RECALLING VS. REACTING

Memory tricks vs. in-the-moment stream of consciousnessInstant reactions caught on cameraSerendipitous – expect the unexpected

An expression … a gesture … a thousand words.

THE FOUR PILLARS

You need feedback you can trust Seek solutions that empower trusted dynamics

Convenience

Setting

Privacy

In-the-Moment

QUESTIONS? Email: sales@qualvu.comTwitter: @Qualvu

REQUEST A DEMO AT QUALVU.COM