the "follow the money" business model

The “Follow The Money” Business Model

Quote from a typical email that lands in my inbox.

Please review the attached concept

to validate for commercial feasibility

and market viability if possible before

the end of the day ;) Blah blah blah

blah.

You get the idea.

What they are looking for is one of these.

And you need something simple to evaluate with.

Let’s construct a model that we can use

It all starts with this guy, the consumer…

Operator’s Core Network

SMS MMS Voice Data

Interacting with the mobile operator

Operator’s Core Network

SMS MMS Voice Data

using one of these typical modalities

Operator’s Core Network

SMS MMS Voice Data

This modality opens some interesting and complex opportunities

Operator’s Core Network

SMS MMS Voice Data

AndroidiOS

WWW

Smart phones opened to door to entirely new revenue channels

Operator’s Core Network

SMS MMS Voice Data

AndroidiOS

WWW

Payments

And new revenue threats as well

Operator’s Core Network

SMS MMS Voice Data

AndroidiOS

WWW

Payments

Add interconnect revenue potential

Operator’s Core Network

SMS MMS Voice Data

AndroidiOS

WWW

Payments

And off-net service potential…

Operator’s Core Network

SMS MMS Voice Data

AndroidiOS

WWW

Payments

You get a tidy model to use for business case validation

“Follow The Money”

Operator’s Core Network

SMS MMS Voice Data

AndroidiOS

WWW

Payments

Curious to see how it might work?

Operator’s Core Network

SMS MMS Voice Data

Let’s take mobile call completion as an example

70

30Unanswered

Successful

Mobile calls typically have a 70% success rate

70

30Unanswered

Successful

Unsuccessful calls might go to voicemail

70

30Unanswered

Successful

70% 30%Active

Voicemail

But only 30% have voicemail active

70

30Unanswered

Successful

70% 30%Active

Voicemail

Missed Call Notification

Message Retrieval

Which gives us this model

70

30Unanswered

Successful

70% 30%Active

Voicemail

Missed Call Notification

Message Retrieval

Call Activity

Call Activity

Call Activity

Notifications

Where it is easy to “Follow the Money”

70

30Unanswered

Successful

70% 30%Active

Voicemail

Missed Call Notification

Message Retrieval

Will the big ‘concept do any of these things?

Increase Call Success Rates

Increase Voicemail Penetration

Increase the Value of

Notifications

Increase Voicemail

Deposit Rates

Increase Voicemail

Retrieval Rates

Provide Alternatives to

Voicemail

Stimulate Call Activity

Stimulate Call Return Activity

Is it going to move the needle?

NO

YES

Move on …

Build a probable revenue model

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