the emperor's new clothes

The Emperor’s New ClothesThe Emperor’s New Clothes

The Emperor’s New ClothesThe Emperor’s New Clothes

Presented by Patrick DiMichele — Senior Strategist, mStoner

Presented by Ari Betof — Director of Enrollment Management & Strategic Planning, George School

Get Started

Get Started

Outline your goals.

Get Started

Decide if you need a partner.

Get Started

Consider it a process,not a just a project.

Get Started

Draft a strategyor project plan.

Get Started

Inform and involveyour community.

Get the Right Idea

Get the Right Idea

Design a spectrum of initial concepts.

Get the Right Idea

Solicit feedback fromcampus community.

Get the Right Idea

Solicit feedback fromexternal audiences.

Get the Right Idea

Choose a concept.

Get the Idea Right

Get the Idea Right

Engage in a process ofcontinuing revelation.

Get the Idea Right

Centralize your (piles of) information.

Get the Idea Right

Conduct someusability testing.

Get the Idea Right

Mesh your designwith your technology.

Get the Idea Right

Encourage lastminute feedback(and then stop).

Measure Impact

Measure Impact

Feedback

Measure Impact

I knew so much before ever coming to the school.”

— George School Student

“

Measure Impact

It feels like being on campus.”

— George School Alumna

“

Measure Impact

Every Wednesday I go onto the website to see if [my son] is in Our Week in Pictures.”

— George School Parent

“

Measure Impact

By the Numbers

Measure Impact

26%Percentage of faculty & staff that contributed

5+ hours of time to the website prior to launch.

Measure Impact

60%Percentage jump in web traffic.

Measure Impact

2:28Average time spent on the homepage. Average!

Measure Impact

37%Percentage of increase in online giving.

Measure Impact

Exceeded Annual Fund Goal

Measure Impact

Largest new studentcohort in twenty years.

Measure Impact

Lower Acceptance Rate

Measure Impact

Increased Yield

Measure Impact

33%Percentage of admission candidates that logged-in to check admission status within 20 minutes of the official decision.

Thank You.

Patrick DiMichelemStoner773 305 0537 x24patrick.dimichele@mstoner.com

+

Ari BetofGeorge School215 579 6550ari_betof@georgeschool.org