the emperor's new clothes
DESCRIPTION
When it comes to evaluating the strengths and weaknesses of a design concept, no designer (or project team, or hot-shot design firm) is perfect. Instead of relying on gut instinct, we’ll trace the path of how George School used qualitative and quantitative feedback from their audiences to make informed decisions about design direction. We’ll explore a variety of easy-to-emulate approaches that help ensure your new website structure and content and design will help you reach your institutional goals.TRANSCRIPT
The Emperor’s New ClothesThe Emperor’s New Clothes
The Emperor’s New ClothesThe Emperor’s New Clothes
Presented by Patrick DiMichele — Senior Strategist, mStoner
Presented by Ari Betof — Director of Enrollment Management & Strategic Planning, George School
Get Started
Get Started
Outline your goals.
Get Started
Decide if you need a partner.
Get Started
Consider it a process,not a just a project.
Get Started
Draft a strategyor project plan.
Get Started
Inform and involveyour community.
Get the Right Idea
Get the Right Idea
Design a spectrum of initial concepts.
Get the Right Idea
Solicit feedback fromcampus community.
Get the Right Idea
Solicit feedback fromexternal audiences.
Get the Right Idea
Choose a concept.
Get the Idea Right
Get the Idea Right
Engage in a process ofcontinuing revelation.
Get the Idea Right
Centralize your (piles of) information.
Get the Idea Right
Conduct someusability testing.
Get the Idea Right
Mesh your designwith your technology.
Get the Idea Right
Encourage lastminute feedback(and then stop).
Measure Impact
Measure Impact
Feedback
Measure Impact
I knew so much before ever coming to the school.”
— George School Student
“
Measure Impact
It feels like being on campus.”
— George School Alumna
“
Measure Impact
Every Wednesday I go onto the website to see if [my son] is in Our Week in Pictures.”
— George School Parent
“
Measure Impact
By the Numbers
Measure Impact
26%Percentage of faculty & staff that contributed
5+ hours of time to the website prior to launch.
Measure Impact
60%Percentage jump in web traffic.
Measure Impact
2:28Average time spent on the homepage. Average!
Measure Impact
37%Percentage of increase in online giving.
Measure Impact
Exceeded Annual Fund Goal
Measure Impact
Largest new studentcohort in twenty years.
Measure Impact
Lower Acceptance Rate
Measure Impact
Increased Yield
Measure Impact
33%Percentage of admission candidates that logged-in to check admission status within 20 minutes of the official decision.
Thank You.
Patrick DiMichelemStoner773 305 0537 [email protected]
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Ari BetofGeorge School215 579 [email protected]