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The Digital Economy and The Role of Content

Danuta GrayOctober 2010

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UserInterface

Network coverage Speed

and Capacity

Simple and affordable data tariffs

Open Internetaccess and

apps

Mobile Internet barriers have fallen allowing for mobile data growth

What has happened over the last couple of years?

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This huge shift is a natural event and is simply history reputing itself ..

The natural evolution of the IT world

Is mirrored by the ICT world

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The Number Of Interconnected Devices moves With The Demand For Bandwidth

But Data Consumption will remain an issue and Customers will consume mobile data bandwidth as fast as operators can provision it

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Unlike the past we will have little control

Large Computing

Desktop Computing Mobile Cloud

Control Some Control No Control

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Evolution We have to respect the participants!

193%

48% 43%

-14%-50%

0%

50%

100%

150%

200%

250%

Facebook.com Google Sites Microsoft Sites Yahoo! Sites

Global Total Hours % Growth Sep-2008 to Sep-2009

Video .

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User Education

one You Tube

video

downloaded

250,000 SMSs sent leaving your lights on

at home for 12 hours

Its YOUR network - use it responsibly THINK BIG!

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Evolution Our business model will have to change!

Without permission try and buy

Invitation only

Freemium

Eco-system funded

B2B toll charging (not)

B2B engagement (yes)