the blogosphere
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THE BLOGOSPHERE
In Libraries
In brief…
Blogs, originally called “weblogs”, are a series of postings on a website on any number of topics.
The articles appear in reverse chronological order.Can be done by just one or a group of librarians
and can be updated as quickly as needed.Comments from the community can be allowed if
the library would like.
“A library blog requires three ingredients:
inspiration, motivation, and dedication.”
Darlene FitchterInformation Today
Vol. 17 no. 6 – Nov/Dec 2003
Why should my library blog?• Instant communication. Blogs can be created
and posted in as little as 5 minutes.• No hassle with CMS. If you want to post
information about an event but fear the lag time with, blogs can get the word out quickly.
• Repeat customers.• Measure number of hits/comments.• Brief, readable, casual tone.• Endless variety of topics.
Endless variety? Like what?• New items in your collection• Book reviews by librarians • Current events – tied to items in your
collection• Teens• Foreign language• Genre-specific• Pictures from events• Info from librarians, for librarians
Keep in mind…• Audience– The public Library of Congress blog– Librarians - "The M-word - Marketing Libraries"
• Purpose• Writer(s) – one person? Collaborative?• Feedback from the community?• Keep postings short• Incorporate tools to share posts with Facebook,
emails, etc.• Have as many links as possible to items in the
collection
What to use
• Blogger.com (blogspot.com) • Wordpress.com• Typepad.com
You Can
In brief…YouTube is an online video-sharing website
founded in 2005 by two early employees of PayPal.
Purchased in 2006 by Google Inc.Anyone can watch and upload videos to
YouTube.In October 2009, it was announced that YouTube
had reached over 1 billion hits per day. www.techcrunch.com/2009/10/09/youtubes-new-logo-shouts-from-the-rooftops-1-billion-views-per-day
Why would I use YouTube?
•Free to post; free or super-cheap to produce. Enlist the community or students.•“Cool” factor•Gives staff or community a chance to be a star!•PSAs•Footage from events•Tutorials•Advocacy/ testimonials
G. Hamilton Bigsby creates a buzz!
G. Hamilton Bigsby
Friend him on
Facebook!
Watch him on
YouTube!
Learn more at the
Greensboro Public Library
!
Informative and straightforward:
Cochrane Library Tutorial
There are even YouTube videos with instructions for uploading YouTube
videos!
How to Upload videos to YouTube
Keep in mind…• How will you present your video – imbedded
on your library’s website? A link? Facebook? • Who do you want your audience to be?• What is your message?• Keep videos short• Before uploading, select a category and tag
the video with keywords
Market your library in a quickie
with a wiki!
In brief…
“A wiki is a website that allows the easy creation and editing of any number of interlinked web pages via a web browser using a simplified markup language or a WYSIWYG text editor.
Wikis are typically powered by wiki software and are often used to create collaborative wiki websites, to power community websites, for personal note taking, in corporate intranets, and in knowledge management systems.”
www.wikipedia.org
You don’t have to jump in head first into the world of library wikis. You can begin by simply adding an entry about your library to Wikipedia!
What should I use to create my wiki?
• Mediawiki – Booklover’s wiki• PBWorks – community information through
the library’s wiki• PmWiki – library’s homepage • Wikispaces – “This wiki has been created as a service learning assignment for students at
the School of Library and Information Science at Indiana University, Indianapolis, supervised by Dr. Mary Alice Ball.”
Keep in mind…
• Who will create/keep up with the wiki? One person? A team?
• Content • Will you allow public comments or input?
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