the anatomy of your current business family [infographic]
Post on 20-Aug-2015
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www.unfunnel.com/uFlushA G I L E M A R K E T I N G I N M O T I O N
DIGITAL MARKETING - PRIVATE - DO NOT CROSS LINE - PRIVATEDO NOT CROSS LINE - PRIVATE - ADVERTISING - DO NOT CROSS
A NATOMY
THE A NATOMYOF THE
WORK FAMILY Current
1%CONTRIBUTION
10%SALARY SCALE
ASSISTANT, SECRETARYEXPERT IN FOCUSING ON
THE NEXT TASK AND PRETENDING THAT
LASHING OUT ON PEOPLE YOU HIRE IS “NORMAL.”
20%CONTRIBUTION
90%SALARY SCALE I.T. DIRECTOR, MAGIC MANCONNECTOR OF ALL POWER, BETWEEN COMPUTERS AS WELL AS BUSINESS TEAMS. IF IN A GOOD MOOD, WILL ALLOW YOUR JOB TO STAY ON SCHEDULE.
50%CONTRIBUTION 30%
SALARY SCALE MARKETING DIRECTOR
ACCOUNTABLE FOR MARKETING TACTICS,
CREATIVE CONCEPTS AND CAMPAIGN ROI WITH GOALS AND OBJECTIVES DEFINED
BY NON-MARKETERS.
20%CONTRIBUTION 30%
SALARY SCALE PROJECT MANAGER,
WORKFLOWHAPPY TO WORK HARDER
AND NOT SMARTER.
5%CONTRIBUTION 80%
SALARY SCALE FOUNDER, CEO, PRESIDENTGOT HERE AFTER 30 YEARS OF PUBLIC SATURATION OF
PUSH MARKETING WITH SEVER LACK OF EMPATHY
FOR THE CUSTOMER... BUT, “GREAT GUY.”
80%CONTRIBUTION 20%
SALARY SCALE DIGITAL STRATEGIST,
T-SHAPED GENERALISTTHRIVES ON ACTION AND KNOWS ALL THE TRICKS, DREAMS FOR THE DAY A
STRATEGY DOCUMENT IS ACTUALLY READ.
30%CONTRIBUTION 80%SALARY SCALE CHIEF FINANCIAL OFFICERQUICK IN HIS DAY BUT NEW TECHNOLOGY HAS MADE HIS SKILLS OBSOLETE - UNLESS YOU COUNT BEING ABLE TO QUICKLY RATTLE OFF DAYS LEFT TO RETIREMENT.
80%CONTRIBUTION & SALARY SCALE INTERNET TECHNOLOGY, PROGRAMMINGCAUTIOUSLY OPTIMISTIC THAT THE INTERNET WILL RUN ITSELF IF THERE WERE NO MARKET-ING PEOPLE TO SCREW IT UP. ALWAYS LOOKING FOR THE MOST EFFICIENT WAY TO DO THE SAME THING 10 DIFFERENT TIMES.
80%CONTRIBUTION
40%SALARY CMO, VP
EXECUTIVE DIRECTOR
IVY LEAGUE GRAD AND
QUICK TO THE PUNCH BUT
NOT WILLING TO RISK FUTURE
PROMOTION. HAS LEARNED
TO COMBAT ANY NEW
INITIATIVE WITH “GREAT IDEA
BUT SHELF THAT FOR THE NEXT FISCAL”
20%CONTRIBUTION
70%SALARY
CREATIVE DIRECTOR, TEAM
MOTIVATORTHE ULTIMATE
PEOPLE PERSON AND ADAPTABLE
TO ANY BUSINESS
PROBLEM.... AS LONG AS THEY
DON’T PICK THE COLORS.
80%CONTRIBUTION 40%SALARY SCALE DESIGNERS, GUI & WEB DEVELOPERSAS SMART AND ADAPTIVE AS THE TECHNICAL TEAM, BUT PAID HALF AS MUCH BECAUSE THEY DON’T HAVE A TECHNOLOGY DEGREE.
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