the anatomy of your current business family [infographic]

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www.unfunnel.com/uFlush AGILE MARKETING IN MOTION DIGITAL MARKETING - PRIVATE - DO NOT CROSS LINE - CROSS LINE - PRIVATE - ADVERTISING - DO NOT CROSS A N A T O M Y 8,) FSWW FIPS[ FSWW FIPS[ FSWW QEVOIXMRK XIEQ T HE A N A T O M Y OF T H E XIGL XIEQ WORK FAMILY Current 1% CONTRIBUTION 10% SALARY SCALE ASSISTANT, SECRETARY EXPERT IN FOCUSING ON THE NEXT TASK AND PRETENDING THAT LASHING OUT ON PEOPLE YOU HIRE IS “NORMAL.” 20% CONTRIBUTION 90% SALARY SCALE I.T. DIRECTOR, MAGIC MAN CONNECTOR OF ALL POWER, BETWEEN COMPUTERS AS WELL AS BUSINESS TEAMS. IF IN A GOOD MOOD, WILL ALLOW YOUR JOB TO STAY ON SCHEDULE. 50% CONTRIBUTION 30% SALARY SCALE MARKETING DIRECTOR ACCOUNTABLE FOR MARKETING TACTICS, CREATIVE CONCEPTS AND CAMPAIGN ROI WITH GOALS AND OBJECTIVES DEFINED BY NON-MARKETERS. 20% CONTRIBUTION 30% SALARY SCALE PROJECT MANAGER, WORKFLOW HAPPY TO WORK HARDER AND NOT SMARTER. 5% CONTRIBUTION 80% SALARY SCALE FOUNDER, CEO, PRESIDENT GOT HERE AFTER 30 YEARS OF PUBLIC SATURATION OF PUSH MARKETING WITH SEVER LACK OF EMPATHY FOR THE CUSTOMER... BUT, “GREAT GUY.” 80% CONTRIBUTION 20% SALARY SCALE DIGITAL STRATEGIST, T-SHAPED GENERALIST THRIVES ON ACTION AND KNOWS ALL THE TRICKS, DREAMS FOR THE DAY A STRATEGY DOCUMENT IS ACTUALLY READ. 30% CONTRIBUTION 80% SALARY SCALE CHIEF FINANCIAL OFFICER QUICK IN HIS DAY BUT NEW TECHNOLOGY HAS MADE HIS SKILLS OBSOLETE - UNLESS YOU COUNT BEING ABLE TO QUICKLY RATTLE OFF DAYS LEFT TO RETIREMENT. 80% CONTRIBUTION & SALARY SCALE INTERNET TECHNOLOGY, PROGRAMMING CAUTIOUSLY OPTIMISTIC THAT THE INTERNET WILL RUN ITSELF IF THERE WERE NO MARKET- ING PEOPLE TO SCREW IT UP. ALWAYS LOOKING FOR THE MOST EFFICIENT WAY TO DO THE SAME THING 10 DIFFERENT TIMES. 80% CONTRIBUTION 40% SALARY CMO, VP EXECUTIVE DIRECTOR IVY LEAGUE GRAD AND QUICK TO THE PUNCH BUT NOT WILLING TO RISK FUTURE PROMOTION. HAS LEARNED TO COMBAT ANY NEW INITIATIVE WITH “GREAT IDEA BUT SHELF THAT FOR THE NEXT FISCAL” 20% CONTRIBUTION 70% SALARY CREATIVE DIRECTOR, TEAM MOTIVATOR THE ULTIMATE PEOPLE PERSON AND ADAPTABLE TO ANY BUSINESS PROBLEM.... AS LONG AS THEY DON’T PICK THE COLORS. 80% CONTRIBUTION 40% SALARY SCALE DESIGNERS, GUI & WEB DEVELOPERS AS SMART AND ADAPTIVE AS THE TECHNICAL TEAM, BUT PAID HALF AS MUCH BECAUSE THEY DON’T HAVE A TECHNOLOGY DEGREE. SZIVLIEH

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www.unfunnel.com/uFlushA G I L E M A R K E T I N G I N M O T I O N

DIGITAL MARKETING - PRIVATE - DO NOT CROSS LINE - PRIVATEDO NOT CROSS LINE - PRIVATE - ADVERTISING - DO NOT CROSS

A NATOMY

THE A NATOMYOF THE

WORK FAMILY Current

1%CONTRIBUTION

10%SALARY SCALE

ASSISTANT, SECRETARYEXPERT IN FOCUSING ON

THE NEXT TASK AND PRETENDING THAT

LASHING OUT ON PEOPLE YOU HIRE IS “NORMAL.”

20%CONTRIBUTION

90%SALARY SCALE I.T. DIRECTOR, MAGIC MANCONNECTOR OF ALL POWER, BETWEEN COMPUTERS AS WELL AS BUSINESS TEAMS. IF IN A GOOD MOOD, WILL ALLOW YOUR JOB TO STAY ON SCHEDULE.

50%CONTRIBUTION 30%

SALARY SCALE MARKETING DIRECTOR

ACCOUNTABLE FOR MARKETING TACTICS,

CREATIVE CONCEPTS AND CAMPAIGN ROI WITH GOALS AND OBJECTIVES DEFINED

BY NON-MARKETERS.

20%CONTRIBUTION 30%

SALARY SCALE PROJECT MANAGER,

WORKFLOWHAPPY TO WORK HARDER

AND NOT SMARTER.

5%CONTRIBUTION 80%

SALARY SCALE FOUNDER, CEO, PRESIDENTGOT HERE AFTER 30 YEARS OF PUBLIC SATURATION OF

PUSH MARKETING WITH SEVER LACK OF EMPATHY

FOR THE CUSTOMER... BUT, “GREAT GUY.”

80%CONTRIBUTION 20%

SALARY SCALE DIGITAL STRATEGIST,

T-SHAPED GENERALISTTHRIVES ON ACTION AND KNOWS ALL THE TRICKS, DREAMS FOR THE DAY A

STRATEGY DOCUMENT IS ACTUALLY READ.

30%CONTRIBUTION 80%SALARY SCALE CHIEF FINANCIAL OFFICERQUICK IN HIS DAY BUT NEW TECHNOLOGY HAS MADE HIS SKILLS OBSOLETE - UNLESS YOU COUNT BEING ABLE TO QUICKLY RATTLE OFF DAYS LEFT TO RETIREMENT.

80%CONTRIBUTION & SALARY SCALE INTERNET TECHNOLOGY, PROGRAMMINGCAUTIOUSLY OPTIMISTIC THAT THE INTERNET WILL RUN ITSELF IF THERE WERE NO MARKET-ING PEOPLE TO SCREW IT UP. ALWAYS LOOKING FOR THE MOST EFFICIENT WAY TO DO THE SAME THING 10 DIFFERENT TIMES.

80%CONTRIBUTION

40%SALARY CMO, VP

EXECUTIVE DIRECTOR

IVY LEAGUE GRAD AND

QUICK TO THE PUNCH BUT

NOT WILLING TO RISK FUTURE

PROMOTION. HAS LEARNED

TO COMBAT ANY NEW

INITIATIVE WITH “GREAT IDEA

BUT SHELF THAT FOR THE NEXT FISCAL”

20%CONTRIBUTION

70%SALARY

CREATIVE DIRECTOR, TEAM

MOTIVATORTHE ULTIMATE

PEOPLE PERSON AND ADAPTABLE

TO ANY BUSINESS

PROBLEM.... AS LONG AS THEY

DON’T PICK THE COLORS.

80%CONTRIBUTION 40%SALARY SCALE DESIGNERS, GUI & WEB DEVELOPERSAS SMART AND ADAPTIVE AS THE TECHNICAL TEAM, BUT PAID HALF AS MUCH BECAUSE THEY DON’T HAVE A TECHNOLOGY DEGREE.