ten things financial executives need to know about facebook and social media
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Ten Things Every Financial Executive Needs to Know about Facebook and Social Networking
Jay Berkowitz www.TenGoldenRules.com
* Facebook for business * How to build relationships with LinkedIn* How to monitor what is being said online* How do we use YouTube videos* My favorite social media secret weapon* How to ‘do it all’* (Slides)
Ten Things Every Financial Executive Needs to Know about Facebook and Social Networking
Recent MediaWall Street Journal
Recent MediaFOX TV
Flick photo credit rkrichardsoon
Blog4 to Focus on…
Ten Things Every Financial Executive Needs to Know about Facebook and Social Networking
Flickr Photo Credit: Old Shoe Woman
“Strategy for networking events”
Flickr Photo Credit: Mikecogh
“Goal 2-3 Follow-up Contacts”
Flickr Photo Crtedit: litherland“Listen (first)”
Flickr Photo Crtedit: acrib
“Collecting Passions”
Andrea Nierenberg’s 28 Things to Learn about People
1. Name 2. Company 3. Phones-company, home and
cell 4. Address 5. Birthday 6. Hobbies/Interests 7. Favorite foods/restaurants 8. Vacation interests 9. Spouse name 10. Kids 11. Pets 12. Preferred method of
communication 13. College or grad school 14. Special holidays 15. Job promotions/moves 16. Who you refer to them
17. Who they refer you to 18. How you met 19. Likes 20. Dislikes 21. Prior Job 22. Anniversary of doing business
together 23. Professional Organizations 24. Assistant’s name 25. Know what ‘motivates’ them 26. Ask for their advice and
information given 27. How you have handled any
problems that have arisen with their account
28. What they said when you ask them: “Why do you work with me?”
Add to your database and follow up!
Turn cards into a lead database
Are they on LinkedIn, Facebook, Twitter?
• Social Networking is ‘networking’• Listen and Help• Database• Follow Up
“Strategy for networking”
Photo Credit Flickr Kate Raynes-Goldie
TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5 billion
Over 500 million active (users who have returned to the site in the last 30 days)
Facebook ‘Profile’
Facebook ‘Fan Page’
#2 Facebook !!!
• Build out your personal profile, Some people rarely leave Facebook.
• Facebook Fan pages are different from personal profiles
• Build your ‘friends’ and ‘likes’ with interaction
Ads = Highly targeted!
Facebook Advertising is beating Google Advertising!
Target based on demographics and Likeographics
Same Timeframe, Same Landing Page For Both
Campaigns
2 campaigns – Same Landing Page
Google CPA = $8.94Facebook = $6.02
#3 Facebook Advertising is beating Google Advertising!
• Facebook advertising targets demographics and ‘like-ographics’
• Use Google Analytics code to track conversions• Test graphics = 70% of results
Social Sharing Jamesmartell.com SexyBookmarks
Social Sharing Mashable.com ‘Sharebar’ plugin
#4 Facebook to your website… Your website to Facebook
• Facebook widgets allow you to bring Like buttons to your website
• Sharebar, sexybookmarks add likes and share buttons to blogs and websites
• Likes are spread virally through users pages• Include an offer to build eMail list
Photo Credit nan palmero Flickr
What is Linked in ?The Six Degrees of Kevin Bacon
LinkedIn – my contacts have over
7 million connections!
Mike Hicks’s note to Jay Berkowitz
Jay - saw your name on the agenda for a
conference in Las Vegas, I run an
Internet business... Would like to chat.
Every company in the Fortune 500 is on LinkedIn
Create a Great Profile
Create a Great ProfileEdit ‘Public Profile’ Linkedin.com/in/JayBerkowitz
Professional Headline!
Create a Great ProfileUse keywords in your ‘Professional Headline’
Professional Headline!
Create a Great ProfileUse your 3 Links
Create a Great ProfileGreat Summary with Keywords
Include all Jobs
Build your Network
Build your Network
Join Groups
LinkedIn Group ‘Boca Raton’
LinkedIn Group ‘X-eDiets.com’
Start A Group
Recommend People
Ask and Answer Questions
Hire and Get Hired
Barry – speak – boca chamber of commerce
Hire and Get Hired
Barry – speak – boca chamber of commerce
Targeted LinkedIn Ads
Barry – speak – boca chamber of commerce
Search on LinkedIn.com/signal
Hi Jay,
I just wanted to send you a note to thank you for inviting me to connect with you on LinkedIn. If there is anything I can do to help you out networking-wise, please do not hesitate to contact me. And if you have a friend in transition or an acquaintance who wants help in building up their LinkedIn network, please feel free to have them send me an invite and access my 28,000+ direct contacts …
Now here’s where I provide you with more social media informational resources you might be looking for. I have partnered to provide my website visitors a host of free whitepapers and other downloads regarding social media marketing and social networking. Please access this list here:
http://bit.ly/freewhitepapers
• Complete your profile• Add jobs, links, keywords• Reconnect• Answer Questions!
Twitter - 140 Character updates “personalized news feed”
Twitter - What it is
Personal Information
Stats
Other Twitter users this member is following
Past tweets
Most recent tweet
Follow people in your area TwitterGrader.com
Follow people in your business WeFollow.com
Search.Twitter.comWhat is happening right now in my
business
TweetDeck – sort columns and searches
The Three E’s of Social Media – Educate‘How to get traffic to old blog posts…’
The Three E’s - Entertain
4.3 million #7 celebrity
The Three E’s - Engage www.Twitter.com/Iconic88
• Follow people with commonalities• Listen first• Follow the 3 E’s
http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2010/
1,900 Respondents
Commonly used Social Media…
YouTube is the #2 Search Engine
YouTube is the #3 Website (Alexa)
AskTheBuilder.com’s Tim Carter has used YouTube
search results to drive traffic!
http://www.youtube.com/watch?v=LDyvcM0gcVs
How-To Videos
Product Demonstration
Video!
• Huge opportunity gap!• Product Demo, How-tos• Entertain, parody, comedy• Optimize for Search
Cascade Content!
1. Great Networking = Relationships2. Facebook Profiles and Pages3. Facebook beating Google4. Facebook – Web – Facebook5. LinkedIn Profile6. LinkedIn Network7. LinkedIn Answers8. Twitter and the 3 E’s9. Video10. Cascade Content
Ten Things Every Financial Executive Needs to Know about Facebook and Social Networking
1. Try 1 thing today!2. Be my friend! Facebook, Twitter
LinkedIn.com/in/jayberkowitz3. Please ask me about speaking to your
group
Ten Things Every Financial Executive Needs to Know about Facebook and Social Networking
Jay Berkowitz www.TenGoldenRules.com
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