ten digital - digital presence
Post on 18-Oct-2014
254 Views
Preview:
DESCRIPTION
TRANSCRIPT
Digital PresenceSocial Media Analysis
Credentials
Please search on Google.com.br and type just Octavio P Name will be suggested as the 3ª option*
*it may varies over time, of course
Digital Presence
Press ENTER and see all our digital presence in social media
Try to do the same with your name, brand, company, products & services
Our Experience
We will present the most common mistakes found per each social media due to the fact that profissional and/or company are not aware of the utmost importance of taking care of the digital presence.
We analized some key actors in social media:• Site• Blog• LinkedIN• Facebook• Twitter• You Tube• SlideShare
Over time, our service will correct these eventual flaws.
Site
Multinationals with little geolocalização abroad
Key-words are not the ideal ones
Low interaction with social media
SEO – Search Engine Optimization could be better
The great majority of companies do not have a corporate blog, when they should have several
ones!
Multinationals keep blogs only in the headquarters language
Blog
Outdated channel
Lack of integration with social media
Reading: 10 motivos para se ter um blog corporativo
Lack of page and/or page related to
business activities
The biggest corporate social network with 150+ million members
Absence ou low activity of major executives
Little knowledge in order to maximize
tool´s value
Professional use only when needed
Neither page nor group related to
brand
Several pages or groups created by
3rd parties
CLASSICAL ERROR: create profile with corporate brand
Absence of e-commerce integrated with Facebook
(in specific cases)
Facebook is the biggest social network worlwide! It will surpass Índia as the 2nd largest
concentration of people in this planet soon!
Outdated tweets
Not all potential accounts has been reserved
Many company names are taken by 3rd parties not related to business at all
Low followers / following ratio given brand´s importance
You Tube
Displayed in 3rd party channels
Small number of videos
No proper corporate channel
Outdated
DETAIL: You Tube belongs to Google and it is the 2nd biggest search engine
WORLDWIDE!
Slideshare
Posts by 3rd parties
Majority of companies without
own channel
Excellent tool and not well-know by companies
Equivalent to You Tube regarding presentations
NOTE: It allows integration with You
Tube and other social media. Did you know?
It belongs to LinkedIN now
Conclusion
Corporation exposed to 3rd parties actions
Major oportunity for competitors
Site & blogs not alligned with SEO
CNO – Chief Networking Officer´s ABSENCE, strategist of business
networks management
Companies still block access to social media!!!
Real world actions not reflected on social media
Reactive attitude rather than
proactive one.
Lack of knowledge Laics decide about this
matter inside companies
Octavio Pitaluga Neto
TEN – Top Executives NetChief Networking Officer octavio@topexecutivesnet.com
Tel: +55 21. 2235-8721Cel: +55 21. 9 8829-4933
Skype: octaviopitalugaG Hang Out: opitaluga@gmail.com
@topexecutives
Contact
top related