Digital PresenceSocial Media Analysis

Credentials

Please search on Google.com.br and type just Octavio P Name will be suggested as the 3ª option*

*it may varies over time, of course

Digital Presence

Press ENTER and see all our digital presence in social media

Try to do the same with your name, brand, company, products & services

Our Experience

We will present the most common mistakes found per each social media due to the fact that profissional and/or company are not aware of the utmost importance of taking care of the digital presence.

We analized some key actors in social media:• Site• Blog• LinkedIN• Facebook• Twitter• You Tube• SlideShare

Over time, our service will correct these eventual flaws.

Site

Multinationals with little geolocalização abroad

Key-words are not the ideal ones

Low interaction with social media

SEO – Search Engine Optimization could be better

The great majority of companies do not have a corporate blog, when they should have several

ones!

Multinationals keep blogs only in the headquarters language

Blog

Outdated channel

Lack of integration with social media

Reading: 10 motivos para se ter um blog corporativo

LinkedIN

Lack of page and/or page related to

business activities

The biggest corporate social network with 150+ million members

Absence ou low activity of major executives

Little knowledge in order to maximize

tool´s value

Professional use only when needed

Facebook

Neither page nor group related to

brand

Several pages or groups created by

3rd parties

CLASSICAL ERROR: create profile with corporate brand

Absence of e-commerce integrated with Facebook

(in specific cases)

Facebook is the biggest social network worlwide! It will surpass Índia as the 2nd largest

concentration of people in this planet soon!

Twitter

Outdated tweets

Not all potential accounts has been reserved

Many company names are taken by 3rd parties not related to business at all

Low followers / following ratio given brand´s importance

You Tube

Displayed in 3rd party channels

Small number of videos

No proper corporate channel

Outdated

DETAIL: You Tube belongs to Google and it is the 2nd biggest search engine

WORLDWIDE!

Slideshare

Posts by 3rd parties

Majority of companies without

own channel

Excellent tool and not well-know by companies

Equivalent to You Tube regarding presentations

NOTE: It allows integration with You

Tube and other social media. Did you know?

It belongs to LinkedIN now

Conclusion

Corporation exposed to 3rd parties actions

Major oportunity for competitors

Site & blogs not alligned with SEO

CNO – Chief Networking Officer´s ABSENCE, strategist of business

networks management

Companies still block access to social media!!!

Real world actions not reflected on social media

Reactive attitude rather than

proactive one.

Lack of knowledge Laics decide about this

matter inside companies

Octavio Pitaluga Neto

TEN – Top Executives NetChief Networking Officer octavio@topexecutivesnet.com

Tel: +55 21. 2235-8721Cel: +55 21. 9 8829-4933

Skype: octaviopitalugaG Hang Out: opitaluga@gmail.com

@topexecutives

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