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Digital Presence & Online Outreach Reaching Your Online Community Webinar for NEFLIN September 20, 2011

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Reaching your Online Community: Webinar for NEFLIN, Jacksonville, FL

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Page 1: Digital Presence & Online Outreach

Digital Presence & Online OutreachDigital Presence & Online Outreach

Reaching Your Online Community

Webinar for NEFLIN September 20, 2011

Page 2: Digital Presence & Online Outreach

Photo by ksayer1: http://goo.gl/V0QMl

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Photo source: http://goo.gl/td5Nl

In the physical world In the physical world

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and onlineand online

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LISTEN

LISTEN

Photo by Denise Carbonell: http://goo.gl/2H36j

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Photo: “Idea String” by friedmanlynn http://goo.gl/JNNiZ

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The Landscape TodayThe Landscape Today

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http://www.flickr.com/photos/joeshlabotnik/305410323/

78%North America population online

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http://www.flickr.com/photos/joeshlabotnik/305410323/

65%US online adults use social networks

Pew Internet, Aug 2011 http://goo.gl/DQu6W

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http://www.flickr.com/photos/joeshlabotnik/305410323/ Pew Internet, Aug 2011 http://goo.gl/DQu6W

50%of ALL US adults!

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http://goo.gl/qlsXo

Changing LandscapeChanging Landscape

http://goo.gl/qlsXo

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Generations Online 2010Generations Online 2010

Pew Internet Surveys: http://goo.gl/TGOLJ

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It’s just a new way to communicateIt’s just a new way to communicate

http://www.flickr.com/photos/kitcowan/2103850699/

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What’s the plan?What’s the plan?

Photo bsolis: http://goo.gl/J6QbI

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Choose a directionChoose a direction

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Commit – don’t disappear!Commit – don’t disappear!

Photo by KalenseKid: http://goo.gl/rPBu0

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Take a chanceTake a chance

Photo by wallyg: http://goo.gl/j1FQ3

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Banish Abandonded SitesBanish Abandonded Sites

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Your web site - Is it WONDERFUL?Your web site - Is it WONDERFUL?

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Your web site doesn’t look like this?Your web site doesn’t look like this?

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http://stillwater.sals.edu/

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Give ‘em the info they want!Give ‘em the info they want!

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Provide Useful InfoProvide Useful Info

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Access to Research InfoAccess to Research Info

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In an emergency…. In an emergency….

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Add value with external content Storify, Curated.by

Add value with external content Storify, Curated.by

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Consistent Interface, Navigation Menus, Search

Consistent Interface, Navigation Menus, Search

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Site map/indexSite map/index

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Fun & useful 404 pageFun & useful 404 page

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Mid-Hudson Library System:http://goo.gl/j6hYw

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Look into the future…. Look into the future…. Photo by TheShiftedLibrarian: http://goo.gl/wKWXe

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http://goo.gl/sPJRI

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Pew Internet http://goo.gl/JsVgu

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Pew Internet http://goo.gl/JsVgu

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US Smart Phone Ownership – May 2011

(all adults over age 18) US Smart Phone Ownership – May 2011

(all adults over age 18)

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Your smartphone is….Your smartphone is….

http://pewinternet.org/Reports/2011/Smartphones.aspx

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WordPressmakes mobile

EASY

WordPressmakes mobile

EASY

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• What are you hot pages?• How are people getting to them?• How is your site performing?

– Google Analytics– Google Webmasters Tools– Bing Webmasters Tools– Statcounter.com– Web server logs

Site & User DataSite & User Data

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webmasters.google.comwebmasters.google.com

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Crawl Errors – missing files, etc.Crawl Errors – missing files, etc.

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Google Analytics to WordleGoogle Analytics to Wordle

Google analytics keyword to wordle: http://goo.gl/bcz38

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Can They Find You?Can They Find You?

Even when they don’t know they need you?

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places.google.com - claim pageplaces.google.com - claim page

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Great to have reviewsGreat to have reviews

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Own it! Own it!

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Search variationsSearch variations

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Get found!Get found!

<title>Guilderland …. </title>

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Get found!Get found!

<title>Teen Events at Guilderland …. </title>

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Write good descriptions & good content Write good descriptions & good content

<META NAME="Description" CONTENT="informative description here">

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A page for each service A page for each service

Use normal language - not librarian speak!

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Give your branches a boostGive your branches a boost

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Free WifiFree Wifi

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Don’t make me think! Don’t make me think!

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Yumm….. Yumm…..

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What other services do you want to promote?

What other services do you want to promote?

Photo by VirtualEyeSee: http://goo.gl/Zi7vR

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Homework HelpHomework Help

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Book ClubsBook Clubs

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ebooksebooks

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But who would search “ebook” with a location?

But who would search “ebook” with a location?

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Search for your townSearch for your town

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Are you on the town web site?Are you on the town web site?

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Big outreach for a small libraryBig outreach for a small library

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Directories & EventsDirectories & Events

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Events – Booksale FinderEvents – Booksale Finder

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Yelp – add FREE WIFI!Yelp – add FREE WIFI!

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What can they ‘do’ on your website?

What can they ‘do’ on your website?

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Ask A QuestionAsk A Question

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Pay Fines, Donate via PayPalPay Fines, Donate via PayPal

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Driving DirectionsDriving Directions

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ParticipateParticipate

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Share Your Community’s StoriesShare Your Community’s Stories

http://rememberwhen.pbworks.com/

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AdvocacyAdvocacy

http://snapshotctlib.wordpress.com

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Viral Donating – HelpAttackViral Donating – HelpAttack

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Donate - CauseVoxDonate - CauseVox

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Donate - CauseVoxDonate - CauseVox

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http://www.darienlibrary.org/catalog

ContributeContribute

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Slide from Sirexkat: http://goo.gl/kAMqs

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http://statefair.ncdcr.gov/

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http://statelibrarync.org/news/

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172 pages transcribed!172 pages transcribed!

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Connect with others - bibliocommonsConnect with others - bibliocommons

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Curate & Share - bibliocommonsCurate & Share - bibliocommons

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Share Books & StuffShare Books & Stuff

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Tweet itTweet it

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Share EventsShare Events

http://www.hpl.lib.tx.us/

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Polls (eg: Polldaddy, Google forms )

Polls (eg: Polldaddy, Google forms )

Source: http://library.wcsu.edu/

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Have Fun & Contribute(National Library of Finland: digitalkoot.fi)

Have Fun & Contribute(National Library of Finland: digitalkoot.fi)

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What’s the Buzz? What’s the Buzz?

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Google NewsGoogle News

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search.twitter.comsearch.twitter.com

RSS feed: http://search.twitter.com/search.atom?q=bridgeport+libraryRSS info: http://goo.gl/ZM2yR

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Google Blog Search AlertGoogle Blog Search Alert

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RSS feed for flickr tag searchRSS feed for flickr tag search

http://api.flickr.com/services/feeds/photos_public.gne?

tags=guilderland+library

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Join THEIR communitiesJoin THEIR communities

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Source Will Lion: http://goo.gl/hLbUZ

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Join their communitiesJoin their communities

http://www.goodreads.com/

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Create ConversationCreate Conversation

http://www.timesunion.com/

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Partnering with local paperPartnering with local paper

http://www.townsvillebulletin.com.auhttp://searchlightblog.blogspot.com/

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Respond!Respond!

www.dailygazette.com/

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Social MediaSocial Media

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http://marketplacemaven.com/social-media/

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Create Enthusiastic FansCreate Enthusiastic Fans

Flickr Photo: http://goo.gl/rK8kP

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Curtis Rogers: Social Media, Libraries & Web 2.0: http://goo.gl/eEbYA

“ This is how people communicate today and if libraries want to

remain relevant, then they need to join the conversations. ”“ This is how people communicate today and if libraries want to

remain relevant, then they need to join the conversations. ”

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Curtis Rogers: Social Media, Libraries & Web 2.0: http://goo.gl/eEbYA

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Facebook Facebook

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Vincenzo Cosenza : http://goo.gl/4u7IX

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The Power of SharingThe Power of Sharing

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Curtis Rogers: Social Media, Libraries & Web2.0: http://goo.gl/mu4Gz

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Share your ideas for using Facebook?

Share your ideas for using Facebook?

Photo by VirtualEyeSee: http://goo.gl/Zi7vR

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NightOwlsNightOwls

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Events ListingsEvents Listings

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Embed Events – Static FBMLEmbed Events – Static FBML

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We recently used Facebook in promoting our Adult Winter Reading Program. As part of the program we had a weekly reader’s challenge that would earn the participants an extra chance in the Grand Prize Entry.

An extra clue was posted on our facebook page each week. We informed the patrons that they could access the facebook page from the library’s home page. The patron’s enjoyed looking at the page and finding the extra clue.

Source: Terry (in comments) http://goo.gl/SkPCk

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Like RecommendLike Recommend

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Reward Your Fans!Reward Your Fans!

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Involver.comInvolver.com

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TwitterTwitter

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Twitter PowerTwitter Power

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Source: http://goo.gl/qc4XG

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http://www.library.uiuc.edu/ugl/

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http://twitter.com/CSH_library

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http://alpha2.suffolk.lib.ny.us:2082/search~S12

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http://twitter.com/goodies

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Time Savers & StatsTime Savers & Stats

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HootSuiteHootSuite

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HootSuite StatsHootSuite Stats

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Twocation.comTwocation.com

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TweetStats.comTweetStats.com

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Tweetstats to WordleTweetstats to Wordle

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FB Insights - Web Page DataFB Insights - Web Page Data

https://www.facebook.com/insights/

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FB Insights - Web Page DataFB Insights - Web Page Data

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Facebook Page DataFacebook Page Data

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Facebook Page DataFacebook Page Data

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More Ways to Connect More Ways to Connect

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http://www.flickr.com/photos/michaelcasey/sets/72157602596550516/

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www.youtube.com/profile?user=askacpl

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http://goo.gl/q15ta

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WhatWasThere.comWhatWasThere.com

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QR Codes - Airport SignQR Codes - Airport Sign

Photo DavidLeeKing: http://goo.gl/BLYhT

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QR Codes on

Event Posters

QR Codes on

Event Posters

Photo by TheSeelyg: http://goo.gl/Epuz8

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Connect Your Spaces & PromoteConnect Your Spaces & Promote

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Connect Your SpacesConnect Your Spaces

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Twitter WidgetsTwitter Widgets

http://twitter.com/about/resources

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http://www.facebook.com/badges/

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Promote, promote, promotePromote, promote, promote

https://www.facebook.com/southcarolinastatelibrary

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Gadgets, Widgets, RSSGadgets, Widgets, RSS

Let users take the library with them

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http://www.google.com/ig

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Create Streams of ContentCreate Streams of Content

http://andersonlibrary.wordpress.com/

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Embed Information Storify, Curated.by

Embed Information Storify, Curated.by

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Let others take your contentLet others take your content

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Easy cut and pasteEasy cut and paste

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New Books Widget for the Garden Club’s web site?

New Books Widget for the Garden Club’s web site?

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“Thank you… I love the library”“Thank you… I love the library”

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http://www.flickr.com/photos/cstmweb/3549794000

“Connecting people to people. Over and over again, that’s what lasts online. Folks thought it was about

technology and it’s not.”Seth Godin

“Connecting people to people. Over and over again, that’s what lasts online. Folks thought it was about

technology and it’s not.”Seth Godin

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Questions?

Ideas?

Share!

http://www.flickr.com/photos/bluejake/286030741/

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Thank you!

http://lib20.pbworks.com

[email protected]