digital presence & online outreach
DESCRIPTION
Reaching your Online Community: Webinar for NEFLIN, Jacksonville, FLTRANSCRIPT
Digital Presence & Online OutreachDigital Presence & Online Outreach
Reaching Your Online Community
Webinar for NEFLIN September 20, 2011
Photo by ksayer1: http://goo.gl/V0QMl
Photo source: http://goo.gl/td5Nl
In the physical world In the physical world
and onlineand online
LISTEN
LISTEN
Photo by Denise Carbonell: http://goo.gl/2H36j
Photo: “Idea String” by friedmanlynn http://goo.gl/JNNiZ
The Landscape TodayThe Landscape Today
http://www.flickr.com/photos/joeshlabotnik/305410323/
78%North America population online
http://www.flickr.com/photos/joeshlabotnik/305410323/
65%US online adults use social networks
Pew Internet, Aug 2011 http://goo.gl/DQu6W
http://www.flickr.com/photos/joeshlabotnik/305410323/ Pew Internet, Aug 2011 http://goo.gl/DQu6W
50%of ALL US adults!
http://goo.gl/qlsXo
Changing LandscapeChanging Landscape
http://goo.gl/qlsXo
Generations Online 2010Generations Online 2010
Pew Internet Surveys: http://goo.gl/TGOLJ
It’s just a new way to communicateIt’s just a new way to communicate
http://www.flickr.com/photos/kitcowan/2103850699/
What’s the plan?What’s the plan?
Photo bsolis: http://goo.gl/J6QbI
Choose a directionChoose a direction
Commit – don’t disappear!Commit – don’t disappear!
Photo by KalenseKid: http://goo.gl/rPBu0
Take a chanceTake a chance
Photo by wallyg: http://goo.gl/j1FQ3
Banish Abandonded SitesBanish Abandonded Sites
Your web site - Is it WONDERFUL?Your web site - Is it WONDERFUL?
Your web site doesn’t look like this?Your web site doesn’t look like this?
http://stillwater.sals.edu/
Give ‘em the info they want!Give ‘em the info they want!
Provide Useful InfoProvide Useful Info
Access to Research InfoAccess to Research Info
In an emergency…. In an emergency….
Add value with external content Storify, Curated.by
Add value with external content Storify, Curated.by
Consistent Interface, Navigation Menus, Search
Consistent Interface, Navigation Menus, Search
Site map/indexSite map/index
Fun & useful 404 pageFun & useful 404 page
Mid-Hudson Library System:http://goo.gl/j6hYw
Look into the future…. Look into the future…. Photo by TheShiftedLibrarian: http://goo.gl/wKWXe
http://goo.gl/sPJRI
Pew Internet http://goo.gl/JsVgu
Pew Internet http://goo.gl/JsVgu
US Smart Phone Ownership – May 2011
(all adults over age 18) US Smart Phone Ownership – May 2011
(all adults over age 18)
Your smartphone is….Your smartphone is….
http://pewinternet.org/Reports/2011/Smartphones.aspx
WordPressmakes mobile
EASY
WordPressmakes mobile
EASY
• What are you hot pages?• How are people getting to them?• How is your site performing?
– Google Analytics– Google Webmasters Tools– Bing Webmasters Tools– Statcounter.com– Web server logs
Site & User DataSite & User Data
webmasters.google.comwebmasters.google.com
Crawl Errors – missing files, etc.Crawl Errors – missing files, etc.
Google Analytics to WordleGoogle Analytics to Wordle
Google analytics keyword to wordle: http://goo.gl/bcz38
Can They Find You?Can They Find You?
Even when they don’t know they need you?
places.google.com - claim pageplaces.google.com - claim page
Great to have reviewsGreat to have reviews
Own it! Own it!
Search variationsSearch variations
Get found!Get found!
<title>Guilderland …. </title>
Get found!Get found!
<title>Teen Events at Guilderland …. </title>
Write good descriptions & good content Write good descriptions & good content
<META NAME="Description" CONTENT="informative description here">
A page for each service A page for each service
Use normal language - not librarian speak!
Give your branches a boostGive your branches a boost
Free WifiFree Wifi
Don’t make me think! Don’t make me think!
Yumm….. Yumm…..
What other services do you want to promote?
What other services do you want to promote?
Photo by VirtualEyeSee: http://goo.gl/Zi7vR
Homework HelpHomework Help
Book ClubsBook Clubs
ebooksebooks
But who would search “ebook” with a location?
But who would search “ebook” with a location?
Search for your townSearch for your town
Are you on the town web site?Are you on the town web site?
Big outreach for a small libraryBig outreach for a small library
Directories & EventsDirectories & Events
Events – Booksale FinderEvents – Booksale Finder
Yelp – add FREE WIFI!Yelp – add FREE WIFI!
What can they ‘do’ on your website?
What can they ‘do’ on your website?
Ask A QuestionAsk A Question
Pay Fines, Donate via PayPalPay Fines, Donate via PayPal
Driving DirectionsDriving Directions
ParticipateParticipate
Share Your Community’s StoriesShare Your Community’s Stories
http://rememberwhen.pbworks.com/
AdvocacyAdvocacy
http://snapshotctlib.wordpress.com
Viral Donating – HelpAttackViral Donating – HelpAttack
Donate - CauseVoxDonate - CauseVox
Donate - CauseVoxDonate - CauseVox
http://www.darienlibrary.org/catalog
ContributeContribute
Slide from Sirexkat: http://goo.gl/kAMqs
http://statefair.ncdcr.gov/
http://statelibrarync.org/news/
172 pages transcribed!172 pages transcribed!
Connect with others - bibliocommonsConnect with others - bibliocommons
Curate & Share - bibliocommonsCurate & Share - bibliocommons
Share Books & StuffShare Books & Stuff
Tweet itTweet it
Share EventsShare Events
http://www.hpl.lib.tx.us/
Polls (eg: Polldaddy, Google forms )
Polls (eg: Polldaddy, Google forms )
Source: http://library.wcsu.edu/
Have Fun & Contribute(National Library of Finland: digitalkoot.fi)
Have Fun & Contribute(National Library of Finland: digitalkoot.fi)
What’s the Buzz? What’s the Buzz?
Google NewsGoogle News
search.twitter.comsearch.twitter.com
RSS feed: http://search.twitter.com/search.atom?q=bridgeport+libraryRSS info: http://goo.gl/ZM2yR
Google Blog Search AlertGoogle Blog Search Alert
RSS feed for flickr tag searchRSS feed for flickr tag search
http://api.flickr.com/services/feeds/photos_public.gne?
tags=guilderland+library
Join THEIR communitiesJoin THEIR communities
Source Will Lion: http://goo.gl/hLbUZ
Join their communitiesJoin their communities
http://www.goodreads.com/
Create ConversationCreate Conversation
http://www.timesunion.com/
Partnering with local paperPartnering with local paper
http://www.townsvillebulletin.com.auhttp://searchlightblog.blogspot.com/
Respond!Respond!
www.dailygazette.com/
Social MediaSocial Media
http://marketplacemaven.com/social-media/
Create Enthusiastic FansCreate Enthusiastic Fans
Flickr Photo: http://goo.gl/rK8kP
Curtis Rogers: Social Media, Libraries & Web 2.0: http://goo.gl/eEbYA
“ This is how people communicate today and if libraries want to
remain relevant, then they need to join the conversations. ”“ This is how people communicate today and if libraries want to
remain relevant, then they need to join the conversations. ”
Curtis Rogers: Social Media, Libraries & Web 2.0: http://goo.gl/eEbYA
Facebook Facebook
Vincenzo Cosenza : http://goo.gl/4u7IX
The Power of SharingThe Power of Sharing
Curtis Rogers: Social Media, Libraries & Web2.0: http://goo.gl/mu4Gz
Share your ideas for using Facebook?
Share your ideas for using Facebook?
Photo by VirtualEyeSee: http://goo.gl/Zi7vR
NightOwlsNightOwls
Events ListingsEvents Listings
Embed Events – Static FBMLEmbed Events – Static FBML
We recently used Facebook in promoting our Adult Winter Reading Program. As part of the program we had a weekly reader’s challenge that would earn the participants an extra chance in the Grand Prize Entry.
An extra clue was posted on our facebook page each week. We informed the patrons that they could access the facebook page from the library’s home page. The patron’s enjoyed looking at the page and finding the extra clue.
Source: Terry (in comments) http://goo.gl/SkPCk
Like RecommendLike Recommend
Reward Your Fans!Reward Your Fans!
Involver.comInvolver.com
TwitterTwitter
Twitter PowerTwitter Power
Source: http://goo.gl/qc4XG
http://www.library.uiuc.edu/ugl/
http://twitter.com/CSH_library
http://alpha2.suffolk.lib.ny.us:2082/search~S12
http://twitter.com/goodies
Time Savers & StatsTime Savers & Stats
HootSuiteHootSuite
HootSuite StatsHootSuite Stats
Twocation.comTwocation.com
TweetStats.comTweetStats.com
Tweetstats to WordleTweetstats to Wordle
FB Insights - Web Page DataFB Insights - Web Page Data
https://www.facebook.com/insights/
FB Insights - Web Page DataFB Insights - Web Page Data
Facebook Page DataFacebook Page Data
Facebook Page DataFacebook Page Data
More Ways to Connect More Ways to Connect
http://www.flickr.com/photos/michaelcasey/sets/72157602596550516/
www.youtube.com/profile?user=askacpl
http://goo.gl/q15ta
WhatWasThere.comWhatWasThere.com
QR Codes - Airport SignQR Codes - Airport Sign
Photo DavidLeeKing: http://goo.gl/BLYhT
QR Codes on
Event Posters
QR Codes on
Event Posters
Photo by TheSeelyg: http://goo.gl/Epuz8
Connect Your Spaces & PromoteConnect Your Spaces & Promote
Connect Your SpacesConnect Your Spaces
Twitter WidgetsTwitter Widgets
http://twitter.com/about/resources
http://www.facebook.com/badges/
Promote, promote, promotePromote, promote, promote
https://www.facebook.com/southcarolinastatelibrary
Gadgets, Widgets, RSSGadgets, Widgets, RSS
Let users take the library with them
http://www.kentonlibrary.org/newbooks/
http://www.kentonlibrary.org/aboutus/feeds/index.cfm
Create Streams of ContentCreate Streams of Content
http://andersonlibrary.wordpress.com/
Embed Information Storify, Curated.by
Embed Information Storify, Curated.by
Let others take your contentLet others take your content
Easy cut and pasteEasy cut and paste
New Books Widget for the Garden Club’s web site?
New Books Widget for the Garden Club’s web site?
“Thank you… I love the library”“Thank you… I love the library”
http://www.flickr.com/photos/cstmweb/3549794000
“Connecting people to people. Over and over again, that’s what lasts online. Folks thought it was about
technology and it’s not.”Seth Godin
“Connecting people to people. Over and over again, that’s what lasts online. Folks thought it was about
technology and it’s not.”Seth Godin
Questions?
Ideas?
Share!
http://www.flickr.com/photos/bluejake/286030741/