teigland ypo/wpo mar 2012

March 2012March 2012www.hhs.sewww.hhs.se

"...when the rate of "...when the rate of change outside an change outside an

organization is greater organization is greater than the rate of change than the rate of change

inside, the end is inside, the end is near...." near...."

Jack Welch…Jack Welch…

Did You Know: Shift HappensDid You Know: Shift Happenshttp://www.youtube.com/watch?v=cL9Wu2kWwSY&feature=searchhttp://www.youtube.com/watch?v=cL9Wu2kWwSY&feature=search

1.1. What trends do you recognize?What trends do you recognize?

2.2.How are these trends affecting you and your How are these trends affecting you and your organization?organization?

3.3. What does this have to do with networks?What does this have to do with networks?

GrowthGrowth

TimeTime

Information Information and knowledgeand knowledge

Human Human absorptive absorptive capacitycapacity

Human capacity cannot keep up…Human capacity cannot keep up…

Adapted from Cohen & Levinthal 1989Adapted from Cohen & Levinthal 1989

””No one knows everything, No one knows everything,

everyone knows something, everyone knows something, all knowledge resides in all knowledge resides in

humanity.”humanity.”networksnetworks

Adapted from Lévy 1997

Six degrees Six degrees of of

separationseparation- Milgram, - Milgram,

19671967

A shift from being “problem solvers” to “solution finders”

The wisdom of the crowdThe wisdom of the crowd

ClosedClosedExpensiveExpensiveComplexComplexAccurateAccurate

OpenOpenInexpensiveInexpensive

SimpleSimpleClose enoughClose enough

Hinton 2007

AccurateAccurateUp-to-dateUp-to-date

History tends to repeat itself….History tends to repeat itself….Innovation, financial crisis, industrial Innovation, financial crisis, industrial

revolution, … revolution, …

Steam Steam engineengine

Internal Internal combustion combustion engineengine

MicroelectroMicroelectronicsnics

Late 18Late 18thth C C Late 19Late 19thth C C Late 20Late 20thth C C

Schön 2008

Third industrial revolution?

A new workforce is appearing…A new workforce is appearing…

Prensky 2001, Beck and Wade 2004, Mahaley 2008 Prensky 2001, Beck and Wade 2004, Mahaley 2008

““Digital ImmigrantsDigital Immigrants””““Digital NativesDigital Natives””

Company loyaltyCompany loyaltyWork ≠ PersonalWork ≠ Personal

Learning=Behind the deskLearning=Behind the desk

Company loyaltyCompany loyaltyWork ≠ PersonalWork ≠ Personal

Learning=Behind the deskLearning=Behind the desk

Professional loyaltyProfessional loyaltyWork = PersonalWork = Personal

Learning=Fun and gamesLearning=Fun and games

Professional loyaltyProfessional loyaltyWork = PersonalWork = Personal

Learning=Fun and gamesLearning=Fun and games

Drivers of changeDrivers of changeIncreased

Interactivity

Di Gangi 2010Di Gangi 2010

30% profit margin in commodity business

HierarchyHierarchyLinear, static, process-Linear, static, process-

based organizationbased organization

HierarchyHierarchyLinear, static, process-Linear, static, process-

based organizationbased organization

HeterarchyHeterarchyDynamic, integrated Dynamic, integrated

collaboration networks collaboration networks

HeterarchyHeterarchyDynamic, integrated Dynamic, integrated

collaboration networks collaboration networks

70 empl70 empl230+230+PartnePartnersrs

41,000+41,000+CommunityCommunitymembersmembers

5,000+5,000+Customers in Customers in

130 130 countriescountries

• Content management software, #1 in Content management software, #1 in media industrymedia industry

• Customers: UN, Vogue, Hitachi, 3M, MIT, Customers: UN, Vogue, Hitachi, 3M, MIT, FT, WSJFT, WSJ

• 70 employees in 9 countries (US, Europe 70 employees in 9 countries (US, Europe & Asia)& Asia)

eZ PhilosophyeZ Philosophy

Connecting people who share a passion for something they

do so that they can collaborate, share ideas, learn, and create knowledge

eZ provides eZ provides platforms for platforms for interaction interaction

throughout its ecosystemthroughout its ecosystem

eZ Software development team

OpenSimulator: A value-creation OpenSimulator: A value-creation ecosystem ecosystem

AcademicEntrepreneurHobbyistLarge FirmNon-profitLocal PublicFederal PublicResearch InstSME EmployeePeriphery

Teigland, Di Gangi, & Yetis Teigland, Di Gangi, & Yetis 20122012

““Open source” …Open source” …not just about software anymorenot just about software anymore

3D printing becoming more 3D printing becoming more commonplacecommonplace

Here comes the Immersive Internet….Here comes the Immersive Internet….

O’Driscoll 2009O’Driscoll 2009

How many How many usually usually think of think of virtual virtual worlds…worlds…

My CV•Leading a virtual team of 30 individuals from across

the globe•Creating and successfully executing strategies under

pressure•Managing cross-cultural conflict without face-to-

face communication

Building skills in virtual Building skills in virtual environmentsenvironments

What can Virtual Worlds be?What can Virtual Worlds be?

http://www.youtube.com/watch?v=Quh2OiPHkm8

Platforms for unleashing Platforms for unleashing creativity and creativity and

revolutionizing value revolutionizing value creationcreation

Developing international Developing international entrepreneurs?entrepreneurs?

““Clearly, if social activity migrates to Clearly, if social activity migrates to synthetic worlds, economic activity will synthetic worlds, economic activity will

go there as well.go there as well.”” Castronova, 2006Castronova, 2006

US$ 635,000 for a virtual asteroid!US$ 635,000 for a virtual asteroid!

http://blogs.forbes.com/oliverchiang/2010/11/13/http://blogs.forbes.com/oliverchiang/2010/11/13/meet-the-man-who-just-made-a-cool-half-million-from-meet-the-man-who-just-made-a-cool-half-million-from-the-sale-of-virtual-property/the-sale-of-virtual-property/

•US$ 500,000 profit in 5 US$ 500,000 profit in 5 years by Jon “Neverdie” years by Jon “Neverdie”

JacobsJacobs•Entropia Universe with Entropia Universe with

GDP >US$ 440 mlnGDP >US$ 440 mln

From the mobility of goods From the mobility of goods to the mobility of financial to the mobility of financial

capital to … capital to …

Teigland, JVWR, 2010Teigland, JVWR, 2010

...the “mobility” ...the “mobility” of labor?of labor?

Some things do not changeSome things do not change

Innovation Exchange

Exchange Trust

Trust RelationshipsRelationships Interaction

What should you think about?What should you think about?

How to let go?How to let go?

How to leverage the power of How to leverage the power of networks to create value inside networks to create value inside and outside the boundaries of and outside the boundaries of the firm?the firm?

How to create a sustainable How to create a sustainable ecosystem?ecosystem?

How do you stay How do you stay in command in command

…………while letting go while letting go

of control?of control?

Open LeadershipOpen Leadership

Having confidence and humility to give up

need to be in control, while

inspiring commitment from people to

accomplish goals

Karinda RhodeKarinda Rhode

aka Robin Teiglandaka Robin Teiglandrobin.teigland@hhs.serobin.teigland@hhs.se

www.knowledgenetworking.www.knowledgenetworking.orgorg

www.slideshare.net/www.slideshare.net/eteiglandeteigland

www.nordicworlds.net www.nordicworlds.net RobinTeiglandRobinTeigland

Karinda RhodeKarinda Rhode

aka Robin Teiglandaka Robin Teiglandrobin.teigland@hhs.serobin.teigland@hhs.se

www.knowledgenetworking.www.knowledgenetworking.orgorg

www.slideshare.net/www.slideshare.net/eteiglandeteigland

www.nordicworlds.net www.nordicworlds.net RobinTeiglandRobinTeigland

Photo: Lindholm, Metro

Photo: Nordenskiöld

Photo: Lindqvis

t

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