tdub agency presentation (english)
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TDUB Communications Consultancy. Get your message across.
Strategy, PR and Social Media
Our Offer
People • A creative agency from Germany‘s media capital Hamburg • Passionate consultants with extensive experience Knowledge • Tools and activities deduced from the target group • Specialist know how in strategy, market launches, app marketing
and blogger relations • Focussed on technical topics (IT, CE, Automotive) Service • Opening up all channels of communication • Consultancy and realisation within an ample network
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Facts & Figures
• Start: Mid 2009 • Team: 3 senior consultants, 4 consultants, assistent • Agency „TDUB“, creative unit „Tsching, Derassa & Bum“ • Office shared with multimedia agency disc:us, software developer
Skalio, social automotive start-up Motory, designer Bureau Bald • Arisen from the hightech- and social media team of achtung!, one
of the fastest growing communications agencies in Germany
Disciplines
Communications strategy and concept Classical PR • Editorial services / corporate publishing • Journalist workshops, road shows • Media cooperations • Trade fair media service • Planning and realization of events • Crisis communications Concept and realisation of social media activities • Consulting, training, trends • Creation of content, community dialogue, channel maintenance • Raffles, big campaigns, ad management App communications • Marketing, usability & appstore optimisation, blogger relations
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Management Team
Karsten Hoppe Managing Director since 2009 Before: • M.A. media science • 2 years as event manager • 3 years as consultant in
online marketing • 5 years as consultant in
strategy and communications
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Management Team
Tanja Lembcke Managing Director since 2011 Before: • Diploma Economics (Marketing
& Entrepreneurship) • 7 years as PR consultant and
team leader in several businessareas (finance, food & beverages, living)
• 2 years as managing director in PR agency
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Management Team
Tilo Timmermann Managing Director since 2010 Before: • Final exam for teaching
profession (German, History) • 4 years as communications
manager at internet companies • 8 years as senior consultant
and team leader at achtung!
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Credentials: E-Commerce, Software, Finance
Credentials: Automotive, Transport, Telecom
Credentials: Consumer Electronics, Food, Lifestyle
Credentials: Other industry sectors
Credentials: App-Business
Navigation, GPS & LBS
Services & more
Photo & HiFi
Entertainment, games & children
References & Projects
Bowers & Wilkins: Premium-Lifestyle-PR
B&W is a legendary producer of sound systems and speakers, equiping about 80% of all professional sound studios worldwide.
Task • „New Media Range“ for iPhone designed to conquer mass market
! PR as sales support Activities • Consumer- / product PR, events, trade fairs... • Test device placement and management • Intensive presence in lifestyle-, computer media,
daily newspapers, magazines, design-, music-, interieur media
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German Pop Star presents B&W Zeppelin
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KEF: Luxury PR paying off for CE range
KEF is one of the world’s leadingmakers of high-end audio systems Task • Promote Muon, KEF’s new luxury
loudspeaker at a price of € 100.000 a pair Realisation • KEF positioned as high-end-manufacturer
with media spillover effect for standard range
• Preview at the Munich High-End hi-fi fair, press events, individual approaches to women’s, men’s and design media, as well as customer magazines
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TomTom HD Traffic: Facebook and PR Projects TomTom HD Traffic is the best german live traffic service
for navigation and automotive industry (B2C, B2B) Agenda using: Technical topics provided with attractive
hooks for consumer‘s daily life (traffic jams, holidays...) Tasks: • Rise publicity, explain technology • Build up and maintain a community of interested users • Daily creation of content, dialogue, raffles, cooperations etc. • Special PR activities for visualisation and exploitation of traffic
data („big data“)
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Facebook for a special interest group
• Strategic planning, editorial guidelines, design • Autonomous Maintenance and user dialogues • Direct contact to product management for fast
briefings • Coordination with other disciplines (PR etc.) • Creation and realisation of raffles and campaigns • Supporting Facebook media management: Ads,
sponsored posts etc. • Monitoring, evaluation, ongoing finetuning
Bild am Sonntag: „Big Traffic Jam Report“
• Situation: Attractive data material from TomTom‘s traffic research may be used for PR
• Placement on 4 pages of Germany‘s leading weekly newspaper „BILD am Sonntag“ as a result of ongoing contact management with journalists
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• „Article seeding“ at the editor, co-design of concept • Intermediation between the interests of newspaper and
customer
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Bild am Sonntag: „Big Traffic Jam Report“
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Bild am Sonntag: „Big Traffic Jam Report“
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Bild am Sonntag: „Big Traffic Jam Report“
Extensive and positive mentioning of TomTom‘s „traffic experts“ = extraordinary valuable brand building
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Bild am Sonntag: „Big Traffic Jam Report“
Navteq / TMCpro: Hightech Product Launch NAVTEQ Services (Former T-Systems Traffic) provides traffic information for navigation devices, TMCpro. Task • Build up brand “TMCpro” and create high profile • Explain USPs, provide arguments why to use product Realisation • Communications concept • Classical PR tools like journalist‘s events, trade fair activities • Using tools of „Science PR“: Visualisation, Workshops... • Networking and crosslinking in order to reach technophile
multipliers: implementation of a social media newsroom, creation of an attractive explicatory movie for YouTube
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Navteq / TMCpro: Making complex things easy
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Navteq / TMCpro: Journalist‘s Workshop
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Agenda Setting & Classical PR
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Maps 3D: Appstore Optimisation
First Outdoor app featuring OpenStreetMap in 3D! Task: • Increase number of downloads Activities: • Elaboration of key messages and brand positioning • Consultancy in feature- and GUI development • Optimisation of app name, logo appearance, app store texts,
keywords etc. • Intense blogger and media relations • Implementation of international blogger and media relations
according to appstore presence
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• New name and logo according to wider target group definition and appstore attraction mechanisms
• Usage of visual opportunities in appstore display
GeoGuide
Maps 3D
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Maps 3D: Appstore Optimisation
Maps 3D: Results
• Increase of downloads after relaunch by factor 8! • International reviews and media-/blog reports • App brand established as state-of-the-art in outdoor
apps
Das Deutschlandauto
mobile.de is the biggest German online vehicle marketplace Task • Create a big media hype for mobile.de • At the same time illustrate portal functions for readers • Message: All German cars can be found at mobile.de Realisation • Construction of the unique, roadworthy „Average German Car“ from a
BMW 3 and a VW Golf after evaluating more than 30 million search requests regarding make, model, vehicle characteristics and interior
• Our part: Concept, first realisation in 2009 • Campaign established and continued by other team in 2010 Winning campaign „PR-Report Award 2009“
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Thank you!
Any questions left? Please ask!
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