tdub agency presentation (english)

TDUB Communications Consultancy. Get your message across.

Strategy, PR and Social Media

Our Offer

People •  A creative agency from Germany‘s media capital Hamburg •  Passionate consultants with extensive experience Knowledge •  Tools and activities deduced from the target group •  Specialist know how in strategy, market launches, app marketing

and blogger relations •  Focussed on technical topics (IT, CE, Automotive) Service •  Opening up all channels of communication •  Consultancy and realisation within an ample network

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Facts & Figures

•  Start: Mid 2009 •  Team: 3 senior consultants, 4 consultants, assistent •  Agency „TDUB“, creative unit „Tsching, Derassa & Bum“ •  Office shared with multimedia agency disc:us, software developer

Skalio, social automotive start-up Motory, designer Bureau Bald •  Arisen from the hightech- and social media team of achtung!, one

of the fastest growing communications agencies in Germany

Disciplines

Communications strategy and concept Classical PR •  Editorial services / corporate publishing •  Journalist workshops, road shows •  Media cooperations •  Trade fair media service •  Planning and realization of events •  Crisis communications Concept and realisation of social media activities •  Consulting, training, trends •  Creation of content, community dialogue, channel maintenance •  Raffles, big campaigns, ad management App communications •  Marketing, usability & appstore optimisation, blogger relations

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Management Team

Karsten Hoppe Managing Director since 2009 Before: •  M.A. media science •  2 years as event manager •  3 years as consultant in

online marketing •  5 years as consultant in

strategy and communications

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Management Team

Tanja Lembcke Managing Director since 2011 Before: •  Diploma Economics (Marketing

& Entrepreneurship) •  7 years as PR consultant and

team leader in several businessareas (finance, food & beverages, living)

•  2 years as managing director in PR agency


Management Team

Tilo Timmermann Managing Director since 2010 Before: •  Final exam for teaching

profession (German, History) •  4 years as communications

manager at internet companies •  8 years as senior consultant

and team leader at achtung!


Credentials: E-Commerce, Software, Finance

Credentials: Automotive, Transport, Telecom

Credentials: Consumer Electronics, Food, Lifestyle

Credentials: Other industry sectors

Credentials: App-Business

Navigation, GPS & LBS

Services & more

Photo & HiFi

Entertainment, games & children

References & Projects

Bowers & Wilkins: Premium-Lifestyle-PR

B&W is a legendary producer of sound systems and speakers, equiping about 80% of all professional sound studios worldwide.

Task •  „New Media Range“ for iPhone designed to conquer mass market

! PR as sales support Activities •  Consumer- / product PR, events, trade fairs... •  Test device placement and management •  Intensive presence in lifestyle-, computer media,

daily newspapers, magazines, design-, music-, interieur media


German Pop Star presents B&W Zeppelin

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KEF: Luxury PR paying off for CE range

KEF is one of the world’s leadingmakers of high-end audio systems Task •  Promote Muon, KEF’s new luxury

loudspeaker at a price of € 100.000 a pair Realisation •  KEF positioned as high-end-manufacturer

with media spillover effect for standard range

•  Preview at the Munich High-End hi-fi fair, press events, individual approaches to women’s, men’s and design media, as well as customer magazines


TomTom HD Traffic: Facebook and PR Projects TomTom HD Traffic is the best german live traffic service

for navigation and automotive industry (B2C, B2B) Agenda using: Technical topics provided with attractive

hooks for consumer‘s daily life (traffic jams, holidays...) Tasks: •  Rise publicity, explain technology •  Build up and maintain a community of interested users •  Daily creation of content, dialogue, raffles, cooperations etc. •  Special PR activities for visualisation and exploitation of traffic

data („big data“)


Facebook for a special interest group

•  Strategic planning, editorial guidelines, design •  Autonomous Maintenance and user dialogues •  Direct contact to product management for fast

briefings •  Coordination with other disciplines (PR etc.) •  Creation and realisation of raffles and campaigns •  Supporting Facebook media management: Ads,

sponsored posts etc. •  Monitoring, evaluation, ongoing finetuning

Bild am Sonntag: „Big Traffic Jam Report“

•  Situation: Attractive data material from TomTom‘s traffic research may be used for PR

•  Placement on 4 pages of Germany‘s leading weekly newspaper „BILD am Sonntag“ as a result of ongoing contact management with journalists


•  „Article seeding“ at the editor, co-design of concept •  Intermediation between the interests of newspaper and

customer



Extensive and positive mentioning of TomTom‘s „traffic experts“ = extraordinary valuable brand building



Navteq / TMCpro: Hightech Product Launch NAVTEQ Services (Former T-Systems Traffic) provides traffic information for navigation devices, TMCpro. Task •  Build up brand “TMCpro” and create high profile •  Explain USPs, provide arguments why to use product Realisation •  Communications concept •  Classical PR tools like journalist‘s events, trade fair activities •  Using tools of „Science PR“: Visualisation, Workshops... •  Networking and crosslinking in order to reach technophile

multipliers: implementation of a social media newsroom, creation of an attractive explicatory movie for YouTube


Navteq / TMCpro: Making complex things easy


Navteq / TMCpro: Journalist‘s Workshop


Agenda Setting & Classical PR


Maps 3D: Appstore Optimisation

First Outdoor app featuring OpenStreetMap in 3D! Task: •  Increase number of downloads Activities: •  Elaboration of key messages and brand positioning •  Consultancy in feature- and GUI development •  Optimisation of app name, logo appearance, app store texts,

keywords etc. •  Intense blogger and media relations •  Implementation of international blogger and media relations

according to appstore presence


•  New name and logo according to wider target group definition and appstore attraction mechanisms

•  Usage of visual opportunities in appstore display

GeoGuide

Maps 3D


Maps 3D: Appstore Optimisation

Maps 3D: Results

•  Increase of downloads after relaunch by factor 8! •  International reviews and media-/blog reports •  App brand established as state-of-the-art in outdoor

apps

Das Deutschlandauto

mobile.de is the biggest German online vehicle marketplace Task •  Create a big media hype for mobile.de •  At the same time illustrate portal functions for readers •  Message: All German cars can be found at mobile.de Realisation •  Construction of the unique, roadworthy „Average German Car“ from a

BMW 3 and a VW Golf after evaluating more than 30 million search requests regarding make, model, vehicle characteristics and interior

•  Our part: Concept, first realisation in 2009 •  Campaign established and continued by other team in 2010 Winning campaign „PR-Report Award 2009“

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Thank you!

Any questions left? Please ask!