pilot screentime agency presentation (english)

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pilot Screentime develops content, advertising and technology for digital screen communication. We provide clients with intelligent and efficient digital screen communication in an increasing complex multi-screen world. We have extensive knowledge and experience of the Digital out of Home (DOOH), Digital Signage and Online Marketing business and our ability to integrate both "At Home" with "Outdoor" screens is unique. Whether you are planning a POS screen, Digital Out of Home campaign or a Smart TV app, pilot screentime can help your business grow.

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Page 1: pilot Screentime Agency Presentation (ENGLISH)

1pilot Screentime

Page 2: pilot Screentime Agency Presentation (ENGLISH)

pilot Screentime GmbH.

pilot Screentime is a full service agency for the growing Smart TV and

Digital Signage business.

Founded in Hamburg in April 2012, owner managed and financed.

pilot Screentime 2

Smart TV

Digital Signage

Page 3: pilot Screentime Agency Presentation (ENGLISH)

Content, advertising and technology for Smart TV and Digital Signage.

pilot Screentime offers …

pilot Screentime 3

Platform integration

Digital Signage

(POS/POI)

Research, Optimisation, ROI control

So

lutio

ns

Content Management & Play-OutSmart TV

Content Advertising Technology

Page 4: pilot Screentime Agency Presentation (ENGLISH)

Services.

pilot Screentime 4

Smart TVContent, Advertising & Technology

Page 5: pilot Screentime Agency Presentation (ENGLISH)

Content, Advertising and Technology for Smart TVs.

pilot Screentime 5

Content &

Production

Advertising

Technology

App Development

App Store Management

HbbTV „Red Button“

Pla

tform

Inte

gra

tion &

Consulta

ncy

TV Design

Video Hosting & Distribution

Portal & In-App

Page 6: pilot Screentime Agency Presentation (ENGLISH)

Concepts and Development.

Idea / Layout / Design

pilot Screentime 6

Red Button Campaigns

Portal Advertising

Microsites

Apps

Page 7: pilot Screentime Agency Presentation (ENGLISH)

Creative Services & Programming.

App Development / Banner / Microsites / HbbTV / CE-HTML / HTML5 /

Flash /Javascript

pilot Screentime 7

We develop "Smart TV“ Apps and advertising

Page 8: pilot Screentime Agency Presentation (ENGLISH)

Content development.

Design / Copy / Video / Games

pilot Screentime 8

Multi-screen app development

Our solutions are conceived to

run on multiple platforms

Platform independent: Samsung,

Panasonic, Philips, Sony, LG,

Google, etc...

Page 9: pilot Screentime Agency Presentation (ENGLISH)

AdServer Integration.

Rich Media / Pre Roll / In-Stream Advertising / AdServer Evaluation

pilot Screentime 9

Wallpaper

Banner

Pre, Mid & Post-Roll Ads

App Launch Roll-Ad

Click 2 Video

Page 10: pilot Screentime Agency Presentation (ENGLISH)

Certification & App store management.

App store approval & management (Top 5 +)

pilot Screentime 10

Page 11: pilot Screentime Agency Presentation (ENGLISH)

Strategy, implementation, analysis.

Content & refinancing models.

pilot Screentime 11

On Demand

Smart TV Portals?Apps?

HbbTV Portals? Red Button (HbbTV)

TV Spots?

1st

Screen

Live TV

Page 12: pilot Screentime Agency Presentation (ENGLISH)

Videoplattform

One video platform for all devices.

pilot Screentime 12

All video formats

Online CMS

All devices

Social media integration

Dynamic video player for all browsers

Page 13: pilot Screentime Agency Presentation (ENGLISH)

Inhalte, Werbung und Technologie für Smart TV.

pilot Screentime GmbH 13

HbbTV „Red

Button“ Werbung HbbTV Display- und Video-Werbung

Kampagnen

Microsites

AWARENESSBekanntheit,

Aufmerksamkeit und

Verständnis

INTERESTKaufbereitschaft &

Interaktion

TRIALProbierbereitschaft

LOYALTYLoyalität

PURCHASERe-purchase

(Wiederkaufrate )

Apps

On-Demand

Live TV

Smart-TV Portal

WerbungIn-App Werbung App-Store

Marketing

Kampagnen

Microsite

Page 14: pilot Screentime Agency Presentation (ENGLISH)

Services.

pilot Screentime 14

Digital SignageContent, Advertising and Technology

Page 15: pilot Screentime Agency Presentation (ENGLISH)

Full Service Digial Signage solutions.

SoftwareContent & Production Roll-Out ManagementStrategy

1 2 3 4

Service

5

Page 16: pilot Screentime Agency Presentation (ENGLISH)

Content- und Formatadaptionen.

pilot Screentime 16

16:9 DooH, 10s

9:16 DooH, 10s

4:3 DooH, 10s

16:9 In-Store, 20s

Page 17: pilot Screentime Agency Presentation (ENGLISH)

Creative services.

Screen Design / Content Developmenet / Video Editing / Compositing

pilot Screentime 17

Demo Link

DooH Campaign

Deutschlands

1.

1st Real-Time DOOH

content in Germany

Page 18: pilot Screentime Agency Presentation (ENGLISH)

Programming.

Development of individual Digital Signage interfaces to databases or

market leading enterprise software systems.

Scripting / Scala Programming / Python / PHP / Jscript / VB Script / Flash

pilot Screentime 18

In-Store solutions (Menu

Board Systems)Information Systems

Page 19: pilot Screentime Agency Presentation (ENGLISH)

Strategy, implementation, analysis.

Content & refinancing models.

pilot Screentime 19

Refinancing via advertisingContent / Advertising / Sales strategy

Page 20: pilot Screentime Agency Presentation (ENGLISH)

Evaluation, Certification and Installation.

Integration analysis and certification of hard and software within existing

networks.

Hardware roll-out, AV installation, IT support & service.

pilot Screentime 20

Page 21: pilot Screentime Agency Presentation (ENGLISH)

„Digital Signage“ usage.

21pilot Screentime

Video wall

Advertising

Menu boards

Interactive kiosks

Guides

Shop window promotion

Bulletin boards

Produkt demos

Page 22: pilot Screentime Agency Presentation (ENGLISH)

Maintenance and training of Digital Signage systems.

Scala certified advanced trainer DACH / EMEA

pilot Screentime 22

Certified Scala reseller

Page 23: pilot Screentime Agency Presentation (ENGLISH)

Delivery, tracking and optimisation of inventory.

pilot Screentime 23

TargetingRealtime delivery

Auditing & optimisation via

AdServer

Page 24: pilot Screentime Agency Presentation (ENGLISH)

POS / POIDOOH

Digital Signage in practice.

pilot Screentime 25

Outdoor Screens Shopping Screens In-Store Screens Kiosk Screens

AWARENESSRecall, attention and

understanding

INTERESTBuying intention and

interaction

TRIALWillingness to try

LOYALTYDialogue

PURCHASERe-purchase

Page 25: pilot Screentime Agency Presentation (ENGLISH)

What we do.

Content, adveritising and technology for Smart TV and Digital Signage.

pilot Screentime 26

Consulting (Strategy, Concept, Integration, Creative Services, Technology)

Screen Design

Production

(Content & Advertising)

Hardware / Roll-Out-Systems / Installation / Approval

Maintenance (SLA)

Training

Programming

Delivery , Research, Analysis & Optimisation

Page 26: pilot Screentime Agency Presentation (ENGLISH)

Thomas EschenburgDirector Technology

Award winning Digial Signage producer and

developer for global companies with more than

27 years experience in digital creative

production.

Management.

Damian RodgettManaging Director and Owner

12 years managing partner and creative director

of pilot 1/0, Germany‘s leading digital marketing

agency.

20 years experience in the the digital advertising

business with clients including: ARD, Bacardi,

Direct Line, Mentos, Müller, Mobilcom Debitel,

New Yorker, Paypal, ProSiebenSat.1, OTTO,

and many more.

Expert for digital content production, advertising

and internet technology.

pilot Screentime 27

Page 27: pilot Screentime Agency Presentation (ENGLISH)

Contact.

28

pilot Screentime GmbH

Neu Rabenstraße 12

20354 Hamburg

Damian Rodgett

Managing Director

Tel: 040 – 30 37 66 – 17

Fax: 040 – 30 37 66 – 99

Email: [email protected]

Web: www.pilot-screentime.de

pilot Screentime