tarakorn doing business with a heart: the journey of value creation oct 2012

Net Impact Bangkok Professional Chapter

monthly meeting

18th October 2012 at 12:00-13:30

Room 521, Sasin

Doing Business with a Heart : The Journey of Value Creation

ธรากร กมลเปรมปิยะกุล

Tarakorn Kamolprempiyakul

General Manager

Creative Social Agency : iCARE

Corporate Branding : MAGNOLIA

Think and Create for Human Sustainability

คิดและสร้างเพ่ือความยัง่ยืนของมนุษย ์

T h i n k C r e a t e

H u m a n S u s t a i n a b i l i t y

start start

Presents

iCare : Innovation’s World’s CARE ไอเดียดีๆ เพื่อโลกที่เราแคร์

iCare Believe

We believe

Our world will be much

better place to live

by the hands and hearts

of those who live together

and co-creatively making

the good idea comes true.

iCare : Who we are?

iCare : Creative Social Agency เรา คือ องค์กรสร้างสรรค์เพื่อสังคม

iCare : What we do?

Creative Social Action

Love & Care Idea & Innovation

Happiness &

Better World

Our Mission

iCARE Mission

Connect & Communicate

• Youth • Designer • Business People & Org

• Social Org

• Social

Enterprise

• Volunteer

Action for

A Better World

iCARE Mission

iCARE AWARD 2008

Social Enterprise

iCARE AWARD 2008

iCARE AWARD 2010

iCARE AWARD 2012

Doing Business with a Heart

: The Journey of Value Creation

Doing Business with a Heart

: The Journey of Value Creation

Doing Business with a Heart

: The Journey of TODAY

Outside Our Heart : The World

Inside Our Heart : Our World

TInside My Heart : My World

Outside Our Heart :

The World

Global Trend in Branding

Marketing Trends

Brand Trends

People Trends

Marketing Trends

From Products to Customers to the Human

Spirit

Marketing 3.0

The Evolution of Marketing

The Evolution of Marketing

The Evolution of Marketing

The Evolution of Marketing

The Evolution of Marketing

The Evolution of Marketing

Functional Emotional

Volume Value

Money Happiness

Body Mind

Materialism Spiritual

Brand Trends

People Trends

2006 2010 2011

Will mass collaborative models have influence on

and eventually even replace

models of political governance?

From Products to Customers to the Human

Spirit

Marketing 3.0

Inside our Heart :

Our World

Think and Create for Human Sustainability

คิดและสร้างเพ่ือความยัง่ยืนของมนุษย ์

iCare : Creative Social Project

2012

TREND ?

TRUTH

An Inconvenient Truth is a 2006

documentary film directed by Davis

Guggenheim about former United States

Vice President Al Gore's campaign to

educate citizens about global warming via

a comprehensive slide show that, by his

own estimate, he has given more than a

thousand times.

Truth about the World OUTSIDE Truth about the World INSIDE

Old

New

Business that aim for making profit

Corporate that think and

create benefit for all.

Corporate that think and

create benefit for all.

Corporate that think and

create benefit for all.

New Thinking

Corporate that think and

create benefit for all.

Not only New

Thinking

New

HEART

Old

New

New

HEART

2012

2012 : year of the big change

Year of the SHIFT

2012

Crisis Chance

OLD HEART

OLD WORLD

OLD WORLD

New

HEART

New Heart

New World โลกเปล่ียนไป เม่ือใจเปล่ียนแปลง

2012

facebook/newheartnewworld

Youtube/newheartnewworld

Inside my Heart :

my World

CAUTION :

The following message contains

personal assumption from my own belief.

About the World OUTSIDE About the World INSIDE

Google : Chakras จกัระ

I Understand

I See

I Speak

I Love

I Do

I Feel

I Am

I Understand

I See

I Speak

I Love

I Do

I Feel

I Am

Eco, Natural

Social Network, Sharing

Spiritual, Dhamma

Absolute Truth, Selfless

Selfness, Survival

Feeling, Emotional

Action, Creativity

EGO – อัตตา – ตวักู ของกู

Non-self – อนัตตา – ไม่มีตวักู ของกู

I Understand

I See

I Speak

I Love

I Do

I Feel

I Am

Eco, Natural

Social Network, Sharing

Spiritual, Dhamma

Absolute Truth, Selfless

Selfness, Survival

Feeling, Emotional

Action, Creativity

2013

MARKETING

4.0

thank you

Doing Business with a Heart : The Journey of Value Creation

Doing Business with a Heart : The Journey of Value Creation

ธรากร กมลเปรมปิยะกุล

Tarakorn Kamolprempiyakul

General Manager

Creative Social Agency : iCARE

Corporate Branding : MAGNOLIA

thank you