tales of badges design presentation

Tales of Badges Celebrating Social Identity Through Engaging and Learning About the

Characters Around Us

Casey M AddyIndiana University HCI/dMaster’s Capstone Presentation4 May 2010

Conventions

Introduction | Research | Insights | The Prototype | At the Con | Reflection

Cons

Introduction | Research | Insights | The Prototype | At the Con | Reflection

Image from alafista.com

Image from joystiq.com

Image from joystiq.com

238 Cons Each Year

Source: animecons.com

238 Cons Each YearAttendance as High as

40,000

Source: animecons.com, anime-expo.org

5.5 Million People

Source: animecons.com, anime-expo.org

http://farm3.static.flickr.com/2686/4163075164_44b6089e29_b.jpg

Image from alafista.com

Cultural Identity

Cosplayers

Cultural Identity

Costume-Play(Costume-Roleplay)

Image from Jennifer Ash

Image from Kotaku.com

Image from Kaori Yuki

Image from Kaori Yuki

The HCI Perspective

The HCI Perspective

What You’ll See Tonight

Introduction | Research | Insights | The Prototype | At the Con | Reflection

Overview

A Discussion on Identity

Overview

A Discussion on Identity

A Trip to a Real Con

Overview

A Discussion on Identity

A Trip to a Real Con

Talking to Attendees

Overview

A Discussion on Identity

A Trip to a Real Con

Talking to Attendees

A Mobile Celebratory Design

Overview

A Discussion on Identity

A Trip to a Real Con

Talking to Attendees

A Mobile Celebratory Design

Design Evaluation

Overview

A Discussion on Identity

A Trip to a Real Con

Talking to Attendees

A Mobile Celebratory Design

A Personal Reflection

Design Evaluation

Research

Introduction | Research | Insights | The Prototype | At the Con | Reflection

Secondary Research

Introduction | Research | Insights | The Prototype | At the Con | Reflection

Secondary Research | Learning Cosplay | Interviews | Focus Group | Exemplar Study

Identity Construction - PerformanceSources: Schechner (2003), Elliott (2008)

Images from Schechner (2003)

Identity Construction – Presentation of Self Sources: Goffman (1956), Elliott (2008)

Sources: Goffman (1956), Elliott (2008)

Identity Construction – Presentation of Self

Source: Goffman (1956), Elliott (2008)

Identity Construction – Presentation of Self Sources: Goffman (1956), Elliott (2008)

Identity Construction – PlaySources: Eisenberg (1990), Brown (2009), McGonical (2010)

Images from Dane Petersen and flickr (louistucker15, Ed Yourdon)

Fashion and IdentitySource: Entwistle (2001), Crane (2001), Elliott (2008)

Images from Entwistle (2001), cabicanary.com, coilhouse.net

Community Identity FormationSources: Bly (1993), Greenberg (2001), Churchill (2006), Churchill (2004), McCarthy (2009), Grimes

(2008)Images from McCarthy (2009), Churchill (2006), McCarthy (2008)

Primary Research

Introduction | Research | Insights | The Prototype | At the Con | Reflection

Secondary Research | Learning Cosplay | Interviews | Focus Group | Exemplar Study

Learning Cosplay

Introduction | Research | Insights | The Prototype | At the Con | Reflection

Secondary Research | Learning Cosplay | Interviews | Focus Group | Exemplar Study

Abel Nightroad (Trinity Blood)Image from absoluteanime.com

Cape

Belts

Stole

Pants

Shoes

Accessories

Wig

Gloves

Coat

Attitude

Costume Personalization

Face

Image from deviantart.com

Learning CostumingImage from Binaebi Akah

The Con Experience

The Con Experience

Appreciation from Cosplayers

Appreciation from Fans

Cosplayer Interviews

Introduction | Research | Insights | The Prototype | At the Con | Reflection

Secondary Research | Learning Cosplay | Interviews | Focus Group | Exemplar Study

Cosplayer Interviews

1 hour phone interviews with 5 cosplayers

Cosplayer Interviews

1 hour phone interviews with 5 cosplayers

A range of experience of cosplay

Cosplayer Interviews

1 hour phone interviews with 5 cosplayers

Wanted to learn the personal side of cosplay

A range of experience of cosplay

Cosplayer Interviews - Designer

[The best are] “handmade costumes that aren’t ornate, but are truly the person coming out…wearing a store-bought item is bad – no one is impressed” Prof. McGonagall

Image from Mandy Mitchell

Cosplayer Interviews - Performer

“You should put yourself into the cosplay – it’s better – not only for the pragmatics of the costume design - but the personal touch is so much more touching…” - Wesker

Cosplayer Interviews – 100% Personal

“The true meaning of cosplay for me is to become closer to the characters you love, and enjoy what you are doing. There’s nothing else – it’s that simple.” - Naruto

Image from animevice.com

Focus Group Session

Introduction | Research | Insights | The Prototype | At the Con | Reflection

Secondary Research | Learning Cosplay | Interviews | Focus Group | Exemplar Study

Con Attendee Focus Group

3 individuals who love and have been to cons

Con Attendee Focus Group

3 individuals who love and have been to cons

Wanted to learn the importance of cons and their interactions with cosplayers

Con Attendee Focus Group Findings

The social and personal reasons

Con Attendee Focus Group Findings

The social and personal reasons

Connoisseurs of knowledge at the con

Con Attendee Focus Group Findings

The social and personal reasons

Connoisseurs of knowledge at the con

It is less likely for them to approach a character they don’t know

Con Attendee Focus Group Findings

The social and personal reasons

Connoisseurs of knowledge at the con

Pictures and stories are a way of personalizing the con

It is less likely for them to approach a character they don’t know

Exemplar Study

Introduction | Research | Insights | The Prototype | At the Con | Reflection

Secondary Research | Learning Cosplay | Interviews | Focus Group | Exemplar Study

Interactive Con Badges and iPhone Apps Images from gizmag.com and mobileappshowdown.com

Electronic FashionImages from instructables.com and kotaku.com

Emergent TechnologiesImages from dangerousprototypes.com,, japanator.com, and berglondon.com

Group ExperiencesSources: Rosner (2008), Rosner (2009), Grimes (2008), Bell and Kaye (2002)

Images from joystiq.com, boing-boing.net, and epicwinftw.com

Art and Celebratory DesignImages from kotaku.com, we-make-money-not-art.com, and 1904.cc

Insights and Recap

Introduction | Research | Insights | The Prototype | At the Con | Reflection

Humans Shaping and Expressing Identity Images from sankakucomplex.com, kotaku.com

The Con for AttendeesImage from joystiq.com

The Con for Cosplayers

/Users/amalgamayne/Documents/Spring10/Capstone2/genericon10/DSCF2042.JPG

Character Knowledge and InteractionsImage from dannychoo.com

Current Focus of Designs and ConsImages from gizmag.com, converve.de, and boingboing.net

The Opportunity for DesignImage from alafista.com

The Prototyping Process

Introduction | Research | Insights | The Prototype | At the Con | Reflection

Starting With a Sketch

Starting With a Sketch

Starting With a Sketch

Paper Prototyping

Paper Prototyping

Personalized RFID Badge

Personalized RFID Badge

Our Con Attendee GregImage from flickr (goodrob13)

Taking a Photo of a Cosplayer

Taking a Photo of a Cosplayer

Taking a Photo of a Cosplayer

Taking a Photo of a Cosplayer

Taking a Photo of a Cosplayer

Getting to Know the Character

Getting to Know the Character

Getting to Know the Character

Leaving a Message for the Cosplayer

Leaving a Message for the Cosplayer

Leaving a Message for the Cosplayer

Leaving a Message for the Cosplayer

Leaving a Message for the Cosplayer

Leaving a Message for the Cosplayer

Accessing Character Info Anytime

Accessing Character Info Anytime

Accessing Character Info Anytime

Accessing Character Info Anytime

Accessing Character Info Anytime

Accessing Character Info Anytime

Accessing Character Info Anytime

Accessing Character Info Anytime

Accessing Character Info Anytime

Continuing the Celebration With Others

Continuing the Celebration With Others

Continuing the Celebration With Others

Continuing the Celebration With Others

Continuing the Celebration With Others

Continuing the Celebration With Others

Continuing the Celebration With Others

Continuing the Celebration With Others

Continuing the Celebration With Others

Continuing the Celebration With Others

Continuing the Celebration With Others

Group Cosplay Considerations

Group Cosplay Considerations

Group Cosplay Considerations

Group Cosplay Considerations

Group Cosplay Considerations

Group Cosplay Considerations

Evaluating the Phone App

Introduction | Research | Insights | The Prototype | At the Con | Reflection

Paper Prototype Evaluation

Paper Prototype Evaluation

Paper Prototype Evaluation

Medium-Fidelity Prototype Evaluation

4 participants

Medium-Fidelity Prototype Evaluation

Think-aloud protocol

4 participants

Medium-Fidelity Prototype Evaluation

Interactive clickthrough

Think-aloud protocol

4 participants

Medium-Fidelity Prototype Evaluation

Interactive clickthrough

Examine the usable and social aspects of the design

Think-aloud protocol

4 participants

Medium-Fidelity Prototype Evaluation ResultsQuick to learn and use

Medium-Fidelity Prototype Evaluation Results

Overlooked usability issues and immediately gave ideas for improvement

Quick to learn and use

Medium-Fidelity Prototype Evaluation Results

Overlooked usability issues and immediately gave ideas for improvement

Helped the photographer to see the personal side of the person underneath the costume

Quick to learn and use

Medium-Fidelity Prototype Evaluation ResultsA convenient conversation starter

“[it] made me more confident and adds more emphasis and [it’s] more exciting for the person who is cosplaying – that’s the big thing”

Tales of Badges at Cons

Introduction | Research | Insights | The Prototype | At the Con | Reflection

Coupling With Con Artifacts

Coupling With the Con Website and Forums

Technological FeasibilitySource and Image: Caolo, 2009

Technological FeasibilitySource and Image: Dugdale, 2010

Social ValueImage from dannychoo.com

Social ValueImage from kotaku.com

Con ImplicationsImage from darkdiamond.net

Con ImplicationsImage from sankakucomplex.com

Personal Reflection

Introduction | Research | Insights | The Prototype | At the Con | Reflection

An Experience to Never Forget

Future Work

Future WorkImage from sankakucomplex.com

Final Thought

Introduction | Research | Insights | The Prototype | At the Con | Reflection

The Great Amount of Love and PassionImages from dans and Jennifer Ash

Acknowledgements

And Now for Your Questions and Feedback

Boy Scout Section

Introduction | Research | Insights | The Prototype | At the Con | Reflection

Genericon 2010 Panel

The Initial Sketch

Re-Learning Sewing

Photo by Binaebi Akah

Cosplayer Interviews - Designer

“I like to get the costume as close as possible – I know when the costume is competition worthy” - Rogue

Image from cosplay.com

Cosplayer Interviews - Performer

“If you don’t have any of you, then it is nothing but an empty shell – you have to be there to give it life” - Alice

Cosplayer Interviews – 100% Personal

“Everyone has different reasons: some people are introverted and the costume is the way to break out; others it’s a way to fit in… when I wear a costume, I am much more social and people just come to me – that’s a confidence booster – and that makes me stay I am physically fit for 10 years” - Prof. McGonagall

Image from Mandy Mitchell