taking it to the streets: using foursquare, instagram and twitter to engage your visitors

Using Foursquare, Twitter & Instagram To Engage Your Visitors

Taking It to the

Streets:

Step 1:Open Instagram /

Take a photo

Step 2:Add

#VivaSoMeT tag

Step 3: Upload to Instagram

Step 4: Stay tuned

Photo: Tim Cummins on Flickr

Photo: overseastom on Flickr

Case Study #1-Spy Denton

Denton, TX

Photo by: Farzin Photo

Successes:• Caught our vibe!• ½ spent $20 or

more• ½ stayed in town &

explored more the next day (during free time) instead of going to Dallas or Fort Worth

Future changes:• Scavenger hunt• Build upon

competitiveness• Prizes• Way for people to

see other photos• App training• Enough time

Case Study #2Social Media Scavenger Hunt

Texas A&M University

Texas A&M Social Media Scavenger Hunt Video URLhttp://youtu.be/XOR_B1CJFF8

So #TAMUhunt ended with a visit with none other than

President Loftin! I got a bowtie! We chatted about NASA and Aggie women’s basketball.

-- Nicole, PhD student

Lessons Learned:1. Not all students had Aggie apparel.2. Students had fun & made new friends. They also

wanted harder clues! 3. Students found social media shortcuts. There was a

need for modification. Hashtags help.

Could this work in your College Town?

College Towns Rock!

Case Study #3Downtown Dash

Chicago, IL

http://youtu.be/KX6yzoefoaADowntown Dash Video URL

Photo: leyla.a on Flickr

Photo: leyla.a on Flickr

Photo: leyla.a on Flickr

Photo: leyla.a on Flickr

How could this work for your community?

Photo: pagetx on Flickr

Photo: GaryPaulson on Flickr

You know you want to try this!

Photo: City of Hoboken, NJ

Photo: Olivander on Flickr

Photo: stockmonkeys.com on Flickr

Photo: marfis 75 on Flickr

You can do this!

Ready for the magic?http://eventstagr.am/play/taking-it-to-the-streets

Follow Sarah

@ColoradoRiverTr

Facebook.com/ColoradoRiverTrail

@pagetx

Sarah Pagehttp://tourism-tech.com

pagetx@gmail.com512-914-8873

Flickr.com/groups/ColoradoRiverTrail

Instagram.com/pagetx

Instagram.com/coloradorivertrail

Follow Vicky

@CygnetUpdates

Vicky Soderberghttp://cygnetstrategies.com

Vicky@CygnetStrategies.com406-227-1213

Instagram.com/CygnetUpdates

Linkedin.com/in/VickySoderberg