[sxsw 2014] a brief presentation
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Mutato @ SXSW abr / 2014
Sprite | estratégia social
planejamento 2014
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fevereiro / 2014
mutato is part of the WPP group of companies
Mutato @ SXSW abr / 2014
»Question, be curious. » Speak visual » Scenius > Genius. »Audience is king »Take risks and make things
»Rage Against the Machine. »Data Permanence. »Big data for good. »Wearables.
THE URGENT THE TIMELESS
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Mutato @ SXSW abr / 2014
Julian Assange, Wikileaks
AND THAT’S LED TO A HUGE TRANSFER OF POWER FROM THE PEOPLE WHO ARE SURVEYED UPON
TO THOSE WHO CONTROL THE SURVEILLANCE COMPLEX. !
IT’S AN INTERESTING POSTMODERN VERSION OF POWER.”“
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Mutato @ SXSW abr / 2014
ONLINE ACTIVITY
SECURITY BREACH
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Mutato @ SXSW abr / 2014
THE SNOWDEN EFFECT ONGOOGLE, MICROSOFT, APPLE AND YAHOO’S SECURITY.
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Mutato @ SXSW abr / 2014
THEY ARE SETTING FIRE TO THE FUTURE OF THE INTERNET.
THE PEOPLE IN THE ROOM RIGHT NOW ARE THE FIREFIGHTERS.
Edward Snowden
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Mutato @ SXSW abr / 2014
v
Julian Assange, Wikileaks
INTERNET HUMAN SOCIETY
LAWS THAT AFFECT HUMAN SOCIETY, AFFECT INTERNET.
+
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Mutato @ SXSW abr / 2014
Eric Schmidt and Jared Cohen, Google Ideas
THE INTERNET IS GOOD TO FUEL A REVOLUTION.
FOR THE POST-REVOLUTION, NOT SO MUCH.”“
mutato is part of the WPP group of companies
Mutato @ SXSW abr / 2014
Julian Assange, Wikileaks
EXPOSE JUSTICE,
TO GAIN
INJUSTICE.”“
mutato is part of the WPP group of companies
Mutato @ SXSW abr / 2014
01011110110001000111001110000100000110101001001000001011001001100111010101111110001110110 1 0 0 1 0 1 1 0 1 1 1 0 0 1 0 0 0 1 1 1 1 0 0 1 0 0 0 1 0 0 1 1 1 1 1 0 0 0 1 1 0 0 0 1 1 1 0 1 1 0 0 0 0 1010001101011110001010101101010100111110111101000101010000110011101101110110000100000110110 1 0 1 0 1 1 1 1 1 0 0 1 1 1 0 1 1 0 0 1 1 1 0 1 1 1 1 1 0 0 0 1 1 1 1 1 1 0 1 1 1 1 1 0 0 1 0 1 1 1 1 0 0111010101010001010101111000101001010100000110101010110010011100010110101101010101011011100 1 0 1 0 1 0 1 0 1 1 1 1 0 1 1 0 1 0 0 0 1 0 1 1 0 1 0 0 1 1 0 1 1 1 1 0 0 1 1 0 1 0 0 1 0 1 0 1 1 0 0 1 0001011010011001110001001000110111011100101011000111001010000100010101000111000101010110 0 0 0 0 0 0 0 1 1 1 1 0 0 1 0 1 0 1 1 1 0 0 0 0 0 0 0 1 1 0 0 1 0 1 0 1 1 1 0 0 0 1 0 1 0 0 1 0 1 1 1 0 0 1 0 01110010010111101110001010001000111000000011010010110111101101110010000001111101110111000110 0 1 0 1 1 1 0 0 1 0 0 1 0 0 1 1 0 1 0 0 1 0 0 0 1 0 1 0 0 1 1 0 0 1 1 1 0 1 0 0 1 0 1 0 0 0 1 0 1 1 0 1010001010101101010101011001111101010100101000000110000110010010001010001011110010000 1 0 0 0 1 0 0 1 0 0 1 1 0 0 0 0 1 1 1 0 1 1 1 0 1 1 1 1 1 1 0 0 1 1 0 1 1 0 1 0 0 1 0 0 0 1 1 1 0 1 1 1 0 0 0 1 1 1 11100101100001100001100100001101010001100000111000010001011100100011100010100000110 0 0 1 1 1 0 1 0 0 00 0 0 0 0 1 0 0 1 0 1 1 0 0 1 0 1 1 1 1 1 0 1 0 1 1 0 0 1 1 0 0 1 1 0 1 1 1 1 1 0 0 0 0 0 0 0 0 1 0 100010111100110001001001100110000100010111000010010001000101100101111100111101010011010 0 0 0 1 1 0 0 0 1 1 0 1 0 1 1 0 0 0 0 0 1 0 0 1 0 0 1 1 0 0 0 1 1 0 0 1 0 0 1 0 1 1 1 0 0 1 0 1 1 0 0 1 1 1 0 1 111000001000110111010000100010101100011100100001110100101010111000011110000001110011101 1 0 0 1 0 1 0 1 0 0 0 1 1 0 0 1 1 0 0 1 0 1 1 1 0 0 0 0 0 1 1 0 1 1 0 0 0 1 0 1 1 0 1 0 1 0 0 1 0 1 1 0 1 0 1 1 01101101001011100011000100101110110011100000001001001110011110011000000001011100001000 0 1 1 1 1 1 0 1 0 0 0 1 1 0 0 0 1 0 1 1 0 0 0 0 0 0 1 0 1 0 1 0 1 0 0 1 0 0 1 1 0 1 1 1 0 0 1 1 0 1 0 0 1 0 1 1 1 1
DATA PERMANCENCE
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Mutato @ SXSW abr / 2014
Alexis Ohanian, Reddit
”
“THINGS WE POST DEFINE OURSELVES TO THE READERS/ FOLLOWERS.
SO WE START TO CHOOSE AND CALCULATE WHAT TO SAY. THAT INHIBITS OUR TRUE SELF-EXPRESSION.
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Mutato @ SXSW abr / 2014
Eric Schmidt and Jared Cohen, Google Ideas
WHO WE ARE VS.
WHO WE SHOULD BE
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Mutato @ SXSW abr / 2014
PARENTSFROM PROPERTYDATA PERMANENCE
may be the first opportunity to tell
the world the real history of it.
need to talk about data permanence to their children before they have
“the talk”.
to privacy. the rise of
anonymity apps: secret.ly
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Mutato @ SXSW abr / 2014
future of genetics
DATEDATA
BY 23ANDME
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Mutato @ SXSW abr / 2014
Anne Wojcicki, 23andME
WHO MAKES MONEY
NOTBEING SICK?
OFF ME
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Mutato @ SXSW abr / 2014
Anne Wojcicki, 23andME
IT'S YOURS TO HAVE.GENETIC INFORMATION IS YOUR INFORMATION AND
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Mutato @ SXSW abr / 2014
GENETIC INFORMATION
Anne Wojcicki, 23andME
want to transform healthcare, we need the world’s data
IF WE REALLY is the basis for personalized medicine.
•Medication response •Disease risks
•Inherited conditions •Interesting Traits
•Ancestry
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Mutato @ SXSW abr / 2014
Quantified selfRAY BAN AND GOOGLE
Fashion + TechENGINEER VS. UX
Invisible design
WEARABLES
BIG DATA SHAPING LIVES
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Mutato @ SXSW abr / 2014
SXSW 2014 HOW MANY GOOGLE GLASSES?
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Mutato @ SXSW abr / 2014
Joi Ito (MIT), Tim Brown (IDEO).
HOW IT WILL SHAPE US?
HOW WE’LL SHAPE TECHNOLOGY AND
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Mutato @ SXSW abr / 2014
DESIGN USES THE LOGICAL SIDE OF THE BRAIN (SYMBOL), DEPARTING FROM CREATIVE SIDE (ABSTRACT).
DESIGN INTERFACE LINK BOTH SIDES:
AN ARTIST BLOCKS CREATIVITY IF HE DEDICATES HIS TIME THINKING ABOUT THE CHOSEN BRUSH.
Joi Ito (MIT), Tim Brown (IDEO).
”
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Mutato @ SXSW abr / 2014
Joi Ito (MIT), Tim Brown (IDEO).
A GENE STORES MORE DATA THAN HD’S.
IT’S MORE LIKELY FOR US TO PUT GENETICS INTO COMPUTING,
THAN TO PUT COMPUTERS INTO OUR BRAINS.
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Mutato @ SXSW abr / 2014
HUGE COSTS TONATURE SELECTION
BITCOIN ISan API that
can connect all payment systems
transact online should motivate more merchants to accept Bitcoin, is only a matter
of time, education, users
going on in Bitcoin world. First generation
companies failing due to security issues.
Security improves
Fred Ehrsam (Coinbase), Rolfe Winkler (WSJ)
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Mutato @ SXSW abr / 2014
Neil Degrase Tyson
A SCIENTIST WHO NEVER GREW UP.IS A KID ”“THE MISSING SKEPTICISM IS THE PROBLEM.”“
IT’S EIGHT!GET OVER IT.ALL YOU NINE-PLANET PEOPLE OUT THERE:“ ”
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Mutato @ SXSW abr / 2014
KNOWLEDGE IS WHAT PREVENTS US FROM PASSING ALONG A
WRONG INFORMATION TO OTHERS.
YOU CAN’T CHOOSE WHAT’S TRUE AND WHAT ISN’T!
Neil Degrase Tyson
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Mutato @ SXSW abr / 2014
WE SEE WE SEEart and science
as opposites.art and scienceapart from us.
ART&SCIENCE
WE DON’T EVEN TRY.IF WE BELIEVE WE DON’T UNDERSTAND,
Adam Savage, Mythbusters
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Mutato @ SXSW abr / 2014
ART&SCIENCE
Adam Savage, Mythbusters
THE ONLY WRONG OPINION ABOUT ARTIS THE ONE YOU TAKE FROM OTHERS.”“
IGNORANCE OF EXPERTS.SCIENCE IS THE BELIEF IN THE
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Mutato @ SXSW abr / 2014
TODAY, MESSAGES ORGANIZE THEMSELVES AROUND PEOPLE’S BEHAVIOR AND HABITS:
PEOPLE CHOOSE WHAT THEY WANT TO INTERACT WITH.
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Mutato @ SXSW abr / 2014
EMOJIS ARE LIKE SELFIES ARE
BEFORE WRITING,we were drawing.
an alphabet, but with an infinite
number of symbols we can continue
developing.
your own customized emojis.
you are the message, emoji is the medium.
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Mutato @ SXSW abr / 2014
SCENIUS STANDS FOR THE INTELLIGENCE AND THE INTUITION OF A WHOLE
CULTURAL SCENE. IT IS THE COMMUNAL FORM
OF THE CONCEPT OF THE GENIUS.
NEW MODEL OF CREATIVITY:
ECOLOGY OF TALENT.
Austin Kleon
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Mutato @ SXSW abr / 2014
Austin Kleon
_NEW WAY OF OPERATING. !
_SHUT UP AND LISTEN. !
_CREDIT IS ALWAYS DUE. !
_IDENTIFY THE KNUCKLEBALLERS !
_TEACH WHAT YOU KNOW. !
_THINK PROCESS, NOT PRODUCT. !
_STICK AROUND.
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Mutato @ SXSW abr / 2014
NEAR-DEATH EXPERIENCE FOR COWARDS.
Austin Kleon
STOP CHASING THE NEXT BIG THING.FOCUS ON THINGS THAT’LL LAST.
READING AN OBITUARY IS LIKE
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Mutato @ SXSW abr / 2014
A NEW MOM CAN HAPPEN AT ANY AGE!
≠ PEOPLECONSUMER
≠ CULTURESAGES
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Mutato @ SXSW abr / 2014
Soulpancake
is it JOYFUL?
THOUGHT PROVOKING?
is it
CREATIVE?is it
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Mutato @ SXSW abr / 2014
Brandon Staton, Humans of New York
DO SOMETHING DIFFERENT!DON’T MONETIZE YOURSELF LIKE ANYONE ELSE DOING ADS.
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Mutato @ SXSW abr / 2014
OUR MOBILE LIFE IS
ONE ELEMENT TO ALL ADDICTIVE GAMES, THE ACHIEVEMENT MOMENT.
Brian Wong, Kiip
AIRPLANE FACTOR:
THAT MOMENT = PURE EMOTION
A SERIES OF MOMENTS. WE WANT THINGS NOW.
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Mutato @ SXSW abr / 2014
MORE CAN HAPPEN THAN JUST AN IMPRESSION.
NOT ALL MOMENTS ARE CREATED EQUAL.
INVITE 20X THE SAME PERSON FOR A DATE
TASK LIST VS. TINDER
RESPECT THE USER AND MAGIC WILL HAPPEN.IF YOU EARNED SOMETHING, IT’S MORE LIKELY THAT YOU’LL USE IT.
THE MORE YOU DEDICATE TIME TO AN APP, THE MORE REWARDS YOU WANT.
BEHAVIOR DEFINE REWARDSNOT VICE-VERSA. INVADING HAPPINESS MOMENTS MAY CAUSE REJECTION.
Brian Wong, Kiip
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Mutato @ SXSW abr / 2014
Alex Ohanian, Reddit
START-UPS TRENDS:
AWESOME PEOPLESURROUND YOURSELF WITH
TAKE MONEY FROMBE CAREFUL WHERE YOU
WORK WITH PEOPLE YOU
TRUST
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Mutato @ SXSW abr / 2014
3D PRINTING.HONY. SOULPANCAKE.
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Mutato @ SXSW abr / 2014
DIVE INTO WORK TO FIND YOUR UNIQUE STYLE AND
STICK TO IT.
Brandon Staton, Humans of New York
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Mutato @ SXSW abr / 2014
WITH NO IDEA ABOUT WHAT THEY WERE DOING.
Alex Ohanian, Reddit
EVERY SUCCESSFUL PROJECT STARTED OUT WITH PEOPLE
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Mutato @ SXSW abr / 2014
YOU’RE WASTING TIME NOT BUILDING UP YOUR THING.
COMPETITION WILL NOT DEFEAT YOU. YOUR FEARS WILL DO.
Alex Ohanian, Reddit
DON’T THINK ABOUT COMPETITION,
”“
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