zach nies, rally software presentation at lean startup sxsw

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Zach Nies, CTO of Rally Software Presentation on effectiveness at the 2012 Lean Startup SXSW in Austin

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Page 1: Zach Nies, Rally Software Presentation at Lean Startup SXSW
Page 2: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Increasing our national

efficiency

Page 3: Zach Nies, Rally Software Presentation at Lean Startup SXSW
Page 4: Zach Nies, Rally Software Presentation at Lean Startup SXSW
Page 5: Zach Nies, Rally Software Presentation at Lean Startup SXSW
Page 6: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Modern management is still based on

efficiency

Page 7: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Really?

Page 8: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Measure your effectiveness

Page 9: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Increase your success

Page 10: Zach Nies, Rally Software Presentation at Lean Startup SXSW

A startup lives in extreme

uncertainty

Page 11: Zach Nies, Rally Software Presentation at Lean Startup SXSW

30 Years

Page 12: Zach Nies, Rally Software Presentation at Lean Startup SXSW

ProbablePlausible

OrderedUnordered

Page 13: Zach Nies, Rally Software Presentation at Lean Startup SXSW

ProbablePlausible

OrderedUnordered

Page 14: Zach Nies, Rally Software Presentation at Lean Startup SXSW

ProbablePlausible

OrderedUnordered

PlanAnalyze

CoevolutionLearn

Page 15: Zach Nies, Rally Software Presentation at Lean Startup SXSW

The only valid model of a complex system is the system itself.

Murray Gell-Mann

Page 16: Zach Nies, Rally Software Presentation at Lean Startup SXSW

http://www.flickr.com/photos/isaacmao/380257543

Page 17: Zach Nies, Rally Software Presentation at Lean Startup SXSW

How we work

Page 18: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Agile Cadence

Daily – standup & plan the day

Weekly – review full business

Biweekly – demo from engineering

Monthly – pivot, persevere, amplify

Quarterly – review & align strategy

Yearly – set strategy

Page 19: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Track

The flow of work

Page 20: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Hunch Hypothesis Experiment Measure & Test

ValidatedLearning

Track

The flow of knowledge

Page 21: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Case Study

Page 22: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Customer Development

Page 23: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Is there an emerging, high-growth market for Agile Portfolio Management?

Page 24: Zach Nies, Rally Software Presentation at Lean Startup SXSW

“Get out of the building!”

Steve Blank

and get into the complex system

Page 25: Zach Nies, Rally Software Presentation at Lean Startup SXSW
Page 26: Zach Nies, Rally Software Presentation at Lean Startup SXSW

100 validation interviews10 earlyvangelists40 preview customers34 builds

Page 27: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Hunch Hypothesis Experiment Measure & Test

ValidatedLearning

Track

The flow of knowledge

Page 28: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Hunch:Agile Portfolio Management will help us win more deals

Page 29: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Experiment:“Sell” an MVP preview

Page 30: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Experiment:“Sell” an MVP preview

Vanity Metric

Month

Page 31: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Experiment:“Sell” an MVP preview

Deals Directly Influenced

Month

Page 32: Zach Nies, Rally Software Presentation at Lean Startup SXSW

“requiring configuration changes is not an acceptable way for releases to hit our enterprise working environment.”

Page 33: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Hunch:Agile Portfolio Management will help us win more deals

Validated Learning:The MVP directly helped us win more deals

Page 34: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Pivot

Persevere

Amplify

Page 35: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Hunch:Adding more developers will help us productize this MVP

Page 36: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Experiment:Hire developers as fast as possible

Page 37: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Experiment:Hire developers as fast as possible

Vanity Metric

Page 38: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Experiment:Hire developers as fast as possible

Feature Throughput

Page 39: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Hunch:Adding more developers will help us productize this MVP

Validated Learning:Adding developers dramatically increased feature throughput

Page 40: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Pivot

Persevere

Amplify

Page 41: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Hunch:Optimizing the UI will improve adoption

Page 42: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Experiment:Implement usability enhancements

Page 43: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Experiment:Implement usability enhancements

Vanity Metric

Page 44: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Experiment:Implement usability enhancements

User Adoption by Cohorts

Page 45: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Hunch:Optimizing the UI will improve adoption

Validated Learning:Adoption didn’t improve

Page 46: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Pivot

Persevere

Amplify

Page 47: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Hunch:Adding features will improve product adoption

Page 48: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Experiment:Implement earlyvangelist feature requests

Page 49: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Experiment:Implement earlyvangelist feature requests

Vanity Metric

Page 50: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Experiment:Implement earlyvangelist feature requests

Feature Usage

Page 51: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Hunch:Adding features will improve product adoption

Validated Learning:Found the compelling features

Page 52: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Pivot

Persevere

Amplify

Page 53: Zach Nies, Rally Software Presentation at Lean Startup SXSW

We haveproduct-market fit

Page 54: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Almost ContinuousDeployment

Page 55: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Hunch:Releasing more often will improve quality

Page 56: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Experiment:Release every day

Page 57: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Experiment:Release every day

Vanity Metric

Page 58: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Experiment:Release every day

Cases from Defects

Page 59: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Hunch:Releasing more often will improve quality

Validated Learning:Smaller release batches improved quality

Page 60: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Pivot

Persevere

Amplify

Page 61: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Case Study

Page 62: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Modern management is still based on

efficiency

Page 63: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Agile +Lean Startup

=Effectiveness

Page 64: Zach Nies, Rally Software Presentation at Lean Startup SXSW

Out learn and out execute your competitors

Page 65: Zach Nies, Rally Software Presentation at Lean Startup SXSW
Page 66: Zach Nies, Rally Software Presentation at Lean Startup SXSW
Page 67: Zach Nies, Rally Software Presentation at Lean Startup SXSW