study espn fans big on cars, bars

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Study ESPN Fans Big on Cars, Bars. Adweek Article September 6, 2013. Index Values and Viewership. ESPN viewers Visit a pub/bar – 137 Visit a local auto dealership – 112 Visit a General Motors showroom – 125 Modern Family viewers Visit a T-Mobile store – 128 - PowerPoint PPT Presentation

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Index Values and Viewership

• ESPN viewers– Visit a pub/bar – 137– Visit a local auto dealership – 112– Visit a General Motors showroom – 125

• Modern Family viewers– Visit a T-Mobile store – 128– Likely to patronize Macy’s -132

Sample• The study was conducted in August • Based on data culled from 10,489

smartphone survey respondents• In the United States

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