StudyESPN Fans Big on Cars, Bars

StudyESPN Fans Big on Cars, Bars

Adweek Article

September 6, 2013

Adweek Article

September 6, 2013

Index Values and Viewership

• ESPN viewers– Visit a pub/bar – 137– Visit a local auto dealership – 112– Visit a General Motors showroom – 125

• Modern Family viewers– Visit a T-Mobile store – 128– Likely to patronize Macy’s -132

Sample• The study was conducted in August • Based on data culled from 10,489

smartphone survey respondents• In the United States