NATIONAL ADVERTISING RATESSIZE B/W 2-COLOR 4-COLOR

Tabloid Page $11,324 $12,458 $14,033

Tabloid 1/2 $8,390 $9,230 $10,395

Tabloid 1/3 $6,568 $7,219 $8,111

Standard Page $8,390 $9,230 $10,395

Standard 2/3 $6,295 $6,925 $7,796

Standard 1/2 $5,455 $6,001 $6,757

Standard 1/3 $3,775 $4,153 $4,678

Standard 1/4 $2,935 $3,229 $3,638

Standard 1/6 $2,095 $2,305 $2,830

All Orders are non-cancelable after closing date. No penalty for ads that bleed.

Cover Rates Frequency Discounts

Cover 2Tabloid Page $14,553 3 Times 3%

Cover 3Tabloid Page $14,553 6 Times 6%

Cover 4Tabloid Page $15,593 9 Times 9%

12 Times 12%

SHOWCASE & MARKETPLACE ADVERTISING RATESMARKETPLACE

COLUMN WIDTHMARKETPLACEMEASUREMENT

SHOWCASE FIXEDFORMAT RATES Gross Net Cost

Less Agency Discount (15%)

1 Column Wide 1 5/8” B/W 1/4 page magazine(3.125” x 4”) $788 $669.80

2 Columns Wide 3 3/8” Color 1/4 page magazine(3.125” x 4”) $1,313 $1,116.05

3 Columns Wide 5 1/8”

4 Columns Wide 6 7/8” MARKETPLACE RATES Gross Per Inch Net Cost Per Inch*

Per Inch Rate B/W $128 $108.80

Per Inch Rate 4-C $213 $181.05

Space available by col-umn inch. One column inch minimum.

*Includes a 15% discount, provided camera-ready materials are submitted. No cash discount allowed on billing for early payment. First-time advertis-ing fees due in advance.

2011 RATE CARD

Volume 40 No. 5 $3.95 May 2010 www.bassmaster.com

Velvick’s swimbaits win again p. 26

Also In ThIs Issue

Comeback for flat cranks p. 6

Asian invasion: the neko p. 10

5 hot jig trailers p. 18

AD SPECIFICATIONSTrim Size: 10.5” x 13.75” Saddle Stitched Inserts jog to the footAd Size Ad Dimensions

(Trim Size) Width x Height

Ad w/ Bleed Width x Height

Live Area (Keep all type within this area) Width x Height

Full Tab Spread 21.25” x 13.75” 21.25” x 14” 20.25” x 13”

Full Tab 10.5” x 13.75” 10.75” x 14” 9.75” x 13”

Half Tab 9.75” x 6.5”

Showcase 3.125” x 4”DIGITAL AD GUIDELINES• CMYK - Print resolution (300 dpi @ 100% of print

size) PDF - with all fonts embedded. All professional layout software such as: InDesign or QuarkExpress has the capability of exporting or saving as a PDF.

• Please send print quality PDFs only.• If sending ad material by courier, please send a print

quality PDF and a proof with crop marks.• If sending ad material to the FTP site, please clearly

label the file as to who the advertiser is and which publication the ad is intended to run.

• Uncheck “OPI_Active” when exporting to PDF.

Jr. Page Spread 15.75” x 10.5”

Jr. Page 7.875” x 10.5”

2/3 Page Vertical 4.625” x 10.5”

1/2 Page Island 4.625” x 7.375”

1/2 Page Horizontal 7.875” x 5.125”

1/3 Page Vertical 2.25” x 10.5”

1/3 Page Horizontal 7” x 3.625”

1/3 Page Square 4.625” x 5”

1/4 Page Horizontal 7.875” x 2.375”

1/4 Page Square 3.375” x 5”

1/6 Page Vertical 2.125” x 5”

1/6 Page Square 3.375” x 3.25”

Ship To: BASS Publications ATTN: Becky Bartell 200 Celebration Place, Suite 900Celebration, FL 34747

Phone: (407) 566-2419Email: becky.j.bartell@bassmaster.com

ADVERTISING DUE DATESJan 2011 Feb 2011 Mar 2011 Apr 2011 May 2011 Jun 2011

Ad Closing Date 12/7/10 1/3/11 1/31/11 3/3/11 3/31/11 5/5/11

Ad Material Due Date 12/10/10 1/7/11 2/4/11 3/8/11 4/5/11 5/10/11

Inserts Due Date 12/20/10 1/14/11 2/11/11 3/16/11 4/13/11 5/18/11

Begin Mailing 12/29/10 1/21/11 2/18/11 3/23/11 4/20/11 5/25/11

Estimated In Home 1/7/11 1/29/11 2/26/11 3/31/11 4/28/11 6/3/11

Jul 2011 Aug 2011 Sep 2011 Oct 2011 Nov 2011 Dec 2011

Ad Closing Date 6/2/11 7/1/11 8/4/11 9/1/11 10/3/11 11/7/11

Ad Material Due Date 6/7/11 7/8/11 8/9/11 9/7/11 10/7/11 11/10/11

Inserts Due Date 6/15/11 7/15/11 8/17/11 9/14/11 10/14/11 11/17/11

Begin Mailing 6/22/11 7/22/11 8/24/11 9/21/11 10/21/11 11/25/11

Estimated In Home 6/30/11 7/30/11 9/1/11 9/29/11 10/29/11 12/5/11

©2010 BASS®, MKT1001898

Shipping Address: BASS200 Celebration Place, Suite 900Celebration, FL 34747(407) 566-BASS • Bassmaster.comFax (407) 566-2214

Postal Address: BASSP.O. Box 10,000Lake Buena Vista, FL 32830