strategies for maintaining margins in tough economic times

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My article on how market research models can help to determine the right strategies for your FMCG brands. Originally published in the September 2011 edition of Survey Magazine, it was re-published in the "best of 2011" December edition. You can also find the article online here: http://viewer.zmags.com/publication/e8f5ba3c#/4ef7aaec/62

TRANSCRIPT

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SURVEY MagazineO36 September, 2011

Consumer goods

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O37SURVEY MagazineSeptember, 2011

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SURVEY MagazineO38 September, 2011

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Strategies for

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O39SURVEY MagazineSeptember, 2011

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