strategies for maintaining margins in tough economic times
DESCRIPTION
My article on how market research models can help to determine the right strategies for your FMCG brands. Originally published in the September 2011 edition of Survey Magazine, it was re-published in the "best of 2011" December edition. You can also find the article online here: http://viewer.zmags.com/publication/e8f5ba3c#/4ef7aaec/62TRANSCRIPT
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Consumer goods are under intense pressure:
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SURVEY MagazineO36 September, 2011
Consumer goods
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Strategies for
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O39SURVEY MagazineSeptember, 2011
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SURVEY MagazineO40 September, 2011
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