storytelling: "the endless winter" transmedia case study
Post on 08-Sep-2014
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DESCRIPTION
Branded Entertainment opportunities should be identified early on in the creative process. Finding logical content extensions - and partnering with the right production and broadcast partners - can bring your story to life in new ways.
TRANSCRIPT
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THE ENDLESS WINTER
CODY HOGARTHHEAD OF ENTERTAINMENT
OGILVY & MATHER
ROB RAMSEYHEAD OF SPONSORSHIP
CHANNEL 4
WHY WAS BRANDEDCONTENT RIGHT?
HENRI
NEW PRODUCTWITH A STORY TO
TELL
CROWDED MARKET
1 MILLION+
VIEWS
WHAT NOW?
MEDIA PARTNERSHIP(FOR A REASON)
FEEDBACK & CHANGES
COMMISSION(FEATURE & EPISODES)
MEDIA AROUNDBROADCAST
REACH:2.7 MILLION DIGITAL
14 MILLION BROADCAST
EVENTS
DISTRIBUTION
HANG LOOSE!CODY HOGARTH
HEAD OF ENTERTAINMENTOGILVY & MATHER
ROB RAMSEYHEAD OF SPONSORSHIP
CHANNEL 4
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